\nComer\u0163ul este cea mai important\u0103 \u201eindustrie\u201ca Rom\u00e2niei, at\u00e2t ca cifr\u0103 de afaceri, c\u00e2t \u015fi ca num\u0103r de salaria\u0163i. Acest sector include toate tipurile de magazine, de la cele alimentare la mod\u0103, farmacii, unit\u0103\u0163i de mobil\u0103, bricolaj sau electro-IT.<\/p>\n
\nCel mai important segment ca venituri este cel alimentar, estimat la peste 20 mld. euro. Aceste magazine v\u00e2nd ciocolata Rom, detergentul Dero, apa mineral\u0103 Borsec sau laptele Zuzu, toate m\u0103rci rom\u00e2ne\u015fti – indiferent c\u0103 sunt de\u0163inute ast\u0103zi de antreprenori sau de companii str\u0103ine.<\/p>\n
\nMagazinele \u00eens\u0103 poart\u0103 m\u0103rci precum Kaufland, Carrefour \u015fi Lidl, nume interna\u0163ionale care au r\u0103sunet nu doar local, ci \u015fi interna\u0163ional. Spre deosebire de domeniul FMCG, unde num\u0103rul de m\u0103rci rom\u00e2ne\u015fti este \u00een continuare mare, unele av\u00e2nd pozi\u0163ii chiar de top \u00een pia\u0163a \u00een care activeaz\u0103, \u00een retail situa\u0163ia e diferit\u0103.<\/p>\n
\nMai exact, atunci c\u00e2nd francezii de la Carrefour au preluat magazinele Artima, brandul a disp\u0103rut rapid, fiind \u00eenlocuit cu Carrefour Market. La fel, magazinele Zanfir au devenit dup\u0103 preluare Mega Image. Aceasta din urm\u0103 este printre cele mai mari tranzac\u0163ii recente din domeniu, Zanfir fiind unul dintre \u201eultimii mohicani\u201c din comer\u0163ul alimentar.<\/p>\n
\nDe regul\u0103, re\u0163elele interna\u0163ionale \u015fi-au pus numele pe toate unit\u0103\u0163ile preluate, indiferent ce brand aveau \u00eenainte \u015fi c\u00e2t de puternic era. Dintre m\u0103rcile rom\u00e2ne\u015fti din retail au disp\u0103rut multe altele, precum PIC, Albinu\u0163a, Minimax, Angst, Ethos sau Univers\u2019all, r\u0103puse de criz\u0103 sau de concuren\u0163a str\u0103inilor. De altfel, ast\u0103zi nicio re\u0163ea local\u0103 de comer\u0163 alimentar nu \u00ee\u015fi face loc \u00eentre cei mai mari zece, distan\u0163a care desparte cele \u201edou\u0103 lumi\u201c fiind uria\u015f\u0103. For\u0163a financiar\u0103 a acestor companii le-a f\u0103cut s\u0103 c\u00e2\u015ftige 60% din toat\u0103 pia\u0163a, restul fiind \u00eemp\u0103r\u0163it \u00eentre 70.000 de mici chio\u015fcari.<\/p>\n
\nAstfel, cele mai puternice m\u0103rci rom\u00e2ne\u015fti din domeniu sunt ast\u0103zi Annabella, Elan-Trio, Succes Nic Com, Paco \u015fi Diana. Cele mai multe dintre ele sunt nume regionale, antreprenorii din spatele lor aleg\u00e2nd s\u0103 \u00ee\u015fi concentreze aten\u0163ia pe anumite zone ale \u0163\u0103rii.<\/p>\n
\nLa polul opus, nume precum Lidl, Carrefour sau Kaufland nu mai au nevoie de nicio prezentare indiferent \u00een ce col\u0163 al Rom\u00e2niei te afli, sute de magazine \u00eemp\u00e2nzind toat\u0103 \u0163ara. Tocmai de aceea, Anabella are afaceri de circa 300 mil. lei, iar Cora, cel mai mic retailer modern, are un business de cinci ori mai mare cu doar 11 hipermarketuri.<\/p>\n
\nDintre cele zece re\u0163ele de comer\u0163 modern din Rom\u00e2nia, doar dou\u0103 au p\u0103strat m\u0103rcile locale. Este vorba de Mega Image \u015fi Profi.<\/p>\n
\n\u00cen cazul acestuia din urm\u0103 \u00eens\u0103 este vorba de o afacere controlat\u0103 de-a lungul anilor de fonduri de investi\u0163ii, nu de un juc\u0103tor strategic. Acesta e motivul pentru care a fost p\u0103strat acest nume, pentru c\u0103 nu exista un altul.<\/p>\n
\nLa Mega Image \u00eens\u0103 a fost alegerea grupului olandezo-belgian Ahold-Delhaize. Compania are de altfel aceea\u015fi politic\u0103 peste tot, \u015fi \u00een \u0163\u0103rile din regiune precum Serbia \u015fi Grecia unde se merge chiar cu dou\u0103 m\u0103rci locale. Grupul are de altfel \u015fi \u00een Rom\u00e2nia dou\u0103 branduri. Al doilea, \u201eShop&Go\u201c, este interna\u0163ional.<\/p>\n","protected":false},"excerpt":{"rendered":"
Comer\u0163ul este cea mai important\u0103 \u201eindustrie\u201ca Rom\u00e2niei, at\u00e2t ca cifr\u0103 de afaceri, c\u00e2t \u015fi ca num\u0103r de salaria\u0163i. Acest sector include toate tipurile de magazine, de la cele alimentare la mod\u0103, farmacii, unit\u0103\u0163i de mobil\u0103, bricolaj sau electro-IT<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[46207,46208,46209],"class_list":["post-180549","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri-romanesti","tag-marci-locale","tag-retailul-alimentar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180549"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180549\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}