{"id":180376,"date":"2020-02-27T15:54:00","date_gmt":"2020-02-27T15:54:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=180376"},"modified":"2020-02-27T15:54:00","modified_gmt":"2020-02-27T15:54:00","slug":"wpp-cea-mai-mare-companie-de-advertising-din-lume-trece-prin-cea-mai-proasta-zi-din-1992","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=180376","title":{"rendered":"WPP, cea mai mare companie de advertising din lume trece prin cea mai proast\u0103 zi din 1992"},"content":{"rendered":"<p>\nAc\u0163iunile WPP, cel mai mare grup de advertising din lume, au sc\u0103zut pe bursa de la Londra cu 17% \u00een timpul \u015fedin\u0163ei de tranzac\u0163ionare de joi, dup\u0103 ce compania a anun\u0163at c\u0103 v\u00e2nz\u0103rile for stagna \u00een 2020 pe fondul unui declin peste a\u015ftept\u0103ri \u00een T4 2019.<\/p>\n<p>\nCompania a anun\u0163at joi c\u0103 raportul dintre venituri \u015fi costuri \u2013 principalul indicator urm\u0103rit de anali\u015fti \u2013 au sc\u0103zut cu 1,9% \u00een T4 2019, \u00een timp ce anali\u015ftii estimau o sc\u0103dere de doar 0,8%.<\/p>\n<p>\nWPP a spus c\u0103 nu se a\u015fteapt\u0103 ca v\u00e2nz\u0103rile s\u0103 \u00ee\u015fi revin\u0103 p\u00e2n\u0103 la finalul anului, dup\u0103 ce veniturile totale au sc\u0103zut cu 1,6% anul viitor. Anali\u015ftii se a\u015fteaptau p\u00e2n\u0103 acum ca veniturile WPP s\u0103 creasc\u0103 cu 0,4% \u00een 2020.<\/p>\n<p>\nLa ora redact\u0103rii materialului, ac\u0163iunile WPP sunt \u00een sc\u0103dere cu 16%. Sc\u0103derea de 17% \u00eenregistrat\u0103 \u00een primele ore de tranzac\u0163ionare reprezint\u0103 cea mai mare sc\u0103dere procentual\u0103 din 1992 pentru WPP.<\/p>\n<p>\nBusinessul WPP intr\u0103 \u00een al doilea an al unui plan de reorganizare pe trei ani, \u00een contextul \u00een care CEO-ul Mark Read duce o lupt\u0103 ne\u00eentrerupt\u0103 cu companiile de tehnologie precum Google \u015fi Facebook, care au perturbat industria de advertising.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ac\u0163iunile WPP, cel mai mare grup de advertising din lume, au sc\u0103zut pe bursa de la Londra cu 17% \u00een timpul \u015fedin\u0163ei de tranzac\u0163ionare de joi, dup\u0103 ce compania a anun\u0163at c\u0103 v\u00e2nz\u0103rile for stagna \u00een 2020 pe fondul unui declin peste a\u015ftept\u0103ri \u00een T4 2019. Compania a anun\u0163at joi c\u0103 raportul dintre venituri \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530],"tags":[7463,7216,246,467,2930,32558],"class_list":["post-180376","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","tag-advertising","tag-bursa","tag-crestere","tag-grup","tag-prabusire","tag-suferinta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180376"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180376\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}