\nIKEA \u00ee\u015fi va l\u0103sa clien\u0163ii s\u0103 pl\u0103teasc\u0103 pentru produsele pe care le doresc cu simpla prezen\u0163\u0103 a acestora \u00een magazin. La \u00eenceputul lunii, IKEA Dubai a lansat o campanie prin care le ofer\u0103 posibilitatea clien\u0163ilor s\u0103 \u00ee\u015fi foloseasc\u0103 timpul drept moned\u0103 de schimb. Pentru a putea beneficia de program, ei vor trebui s\u0103 arate la finalul achizi\u0163iei timeline-ul de pe Google Maps, care arat\u0103 c\u00e2t timp au petrecut de fapt \u00een magazinele IKEA, conform Forbes.<\/p>\n
\nPromo\u0163ia deschide drumul unei schimb\u0103ri profunde \u00een felul \u00een care clien\u0163ii achizi\u0163ioneaz\u0103 produse \u015fi \u00een modul \u00een care se pozi\u0163ioneaz\u0103 fa\u0163\u0103 de branduri. Lansat\u0103 pentru a coincide cu deschiderea unui magazin nou din Jebel Ali, campania \u00eencurajeaz\u0103 poten\u0163ialii cump\u0103r\u0103tori s\u0103 viziteze c\u00e2t mai des magazinele IKEA. \u00cen consecin\u0163\u0103, programul \u00eei \u00eencurajeaz\u0103 s\u0103 achizi\u0163ioneze mai mult dec\u00e2t \u00een mod obi\u015fnuit.<\/p>\n
\nIdeea din spatele promo\u0163iei este c\u0103, de obicei, clien\u0163ii petrec exagerat de mult timp \u00een loca\u0163iile IKEA, deoarece \u00een cele mai multe cazuri se afl\u0103 la marginea ora\u015felor. Astfel, IKEA a lansat produse ce pot fi achitate cu num\u0103rul de minute pe care clien\u0163ii \u00eel petrec \u00een magazine, pre\u0163urile fiind adaptate la salariile din Dubai.<\/p>\n
\n\u201e\u00cenainte de \u00eenceputul campaniei, am realizat dou\u0103 lucruri: timpul este scump \u00een ziua de ast\u0103zi, iar mul\u0163i consumatori IKEA \u00ee\u015fi petrec o cantitate semnificativ\u0103 de timp \u00een loca\u0163iile noastre, care sunt uneori departe de centrul ora\u015fului\u201d, a declarat un reprezentant IKEA.<\/p>\n
\n\u201eCredem c\u0103 este corect s\u0103 r\u0103spl\u0103tim clien\u0163ii pentru timpul petrecut \u00een loca\u0163iile noastre. Este felul nostru de a ajuta Dubaiul s\u0103 profite din plin de fiecare minut.\u201d<\/p>\n
\nPe de alt\u0103 parte, aspectul cu adev\u0103rat important al promo\u0163iei nu este faptul c\u0103 \u00ee\u0163i po\u0163i folosi timpul pe post de moned\u0103 de schimb la IKEA. Clien\u0163ii vor avea nevoie s\u0103 \u00ee\u015fi descarce Google Maps \u015fi s\u0103 fie de acord ca aplica\u0163ia s\u0103 \u00eei urm\u0103reasc\u0103 ne\u00eencetat. Cu alte cuvinte, promo\u0163ia este un alt pas spre normalizarea ideii conform c\u0103reia este \u00een regul\u0103 s\u0103 fii urm\u0103rit non-stop dac\u0103 la finalul zilei vei primi ceva gratis \u00een schimb.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
IKEA \u00ee\u015fi va l\u0103sa clien\u0163ii s\u0103 pl\u0103teasc\u0103 pentru produsele pe care le doresc cu simpla prezen\u0163\u0103 a acestora \u00een magazin. La \u00eenceputul lunii, IKEA Dubai a lansat o campanie prin care le ofer\u0103 posibilitatea clien\u0163ilor s\u0103 \u00ee\u015fi foloseasc\u0103 timpul drept moned\u0103 de schimb. Pentru a putea beneficia de program, ei vor trebui s\u0103 arate la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,258,12088,2207,31831,19707],"class_list":["post-180233","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-dubai","tag-google-maps","tag-ikea","tag-posibilitate","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180233"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180233\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}