\nBlugento, companie clujean\u0103 specializat\u0103 \u00een furnizarea de solu\u0163ii de eCommerce bazate pe platforma Magento, lanseaz\u0103 Z\u00e9a, agen\u0163ia de digital marketing \u00een eCommerce dedicat\u0103 magazinelor online partenere. Agen\u0163ia func\u0163ioneaz\u0103 ca un serviciu ce poate fi accesat de magazinele online din re\u0163eaua Blugento \u015fi r\u0103spunde nevoilor acestora de cre\u015ftere a business-ului prin strategii de marketing digital performante \u015fi eficiente, \u00eentr-o pia\u0163\u0103 de eCommerce tot mai competitiv\u0103.<\/p>\n
\n\u00cen primul an de la lansare, Blugento estimeaz\u0103 c\u0103 aproximativ 40 de clien\u0163i companii mari vor implementa solu\u0163iile agen\u0163iei de digital marketing Z\u00e9a, iar v\u00e2nz\u0103rile acestor companii ar putea cre\u015fte cu p\u00e2n\u0103 la 50%, \u00een urma campaniilor derulate. \u201eCre\u015fterea \u00een online a unui proiect \u0163ine de strategia de business a antreprenorului. Porne\u015fte de la setarea KPI-ului pe \u00eentreaga afacere \u00een general, iar noi trebuie s\u0103 identific\u0103m care sunt obiectivele de cre\u015ftere, pe ce tip de produse \u015fi pentru ce audien\u0163\u0103, s\u0103 facem ca cifrele s\u0103 aib\u0103 sens \u00een planul de business al antreprenorului sau chiar s\u0103 construim acest plan de business \u015fi, \u0163in\u00e2nd cont de adaosul comercial practicat, de veniturile pe care le poate genera, de profitabilitate, s\u0103 inser\u0103m strategii de comunicare eficiente pentru atingerea obiectivelor respective\u201d, spune Sandu B\u0103b\u0103\u015fan, CEO Blugento.<\/p>\n
\nNoul serviciu poate fi accesat pe baz\u0103 de abonament \u015fi este complet personalizat, abordarea Blugento fiind una direct\u0103, ce presupune implicare imersiv\u0103 \u00een toate procesele de business, cu efect pe termen lung \u015fi cu impact pozitiv \u00een toate procesele de business ale clien\u0163ilor.
\nUn alt avantaj competitiv al noului serviciu este experien\u0163a direct\u0103 \u00een toate stagiile v\u00e2nz\u0103rii online \u015fi pe orice vertical\u0103 \u00een care eCommerce-ul are impact: de la produse fizice \u00een industria de fashion, beauty \u015fi luxury, p\u00e2n\u0103 la produse digitale cu v\u00e2nzare recurent\u0103.<\/p>\n
\n\u201eZ\u00e9a are o pozi\u0163ionare unic\u0103 \u00een pia\u0163\u0103 \u015fi datorit\u0103 faptului c\u0103 managerii de proiecte ai agen\u0163iei interac\u0163ioneaz\u0103 \u00een mod natural cu echipa tehnic\u0103 a Blugento, astfel put\u00e2nd deservi clien\u0163ii \u00eentr-un mod eficient \u015fi rapid\u201d, spune Lorand Minyo, Head of Marketing Blugento. Serviciul include auditul \u015fi managementul campaniilor de advertising pe Google, Facebook, Instagram \u015fi Linkedin cu obiective clare de optimizare a conversiei, campaniile fiind create \u015fi administrate 100% in-house, de la copywriting \u015fi vizuale, p\u00e2n\u0103 la modificarea granular\u0103 a acestora \u00een func\u0163ie de reac\u0163ia concuren\u0163ei \u015fi condi\u0163iile de pia\u0163\u0103.<\/p>\n
\nEchipa Z\u00e9a se ocup\u0103 \u015fi de crearea \u015fi managementul con\u0163inutului social media pentru clien\u0163ii Blugento, de la post\u0103ri organice la Facebook \u015fi Instagram Stories, astfel \u00eenc\u00e2t ace\u015ftia pot delega toate activit\u0103\u0163ile de marketing digital c\u0103tre agen\u0163ie pentru a atinge rezultatele agreate.
\nZ\u00e9a se al\u0103tur\u0103 astfel celorlalte servicii oferite de Blugento prin care clien\u0163ii pot crea \u015fi administra magazinele online, pot automatiza procesele de v\u00e2nzare online, pot automatiza marketingul digital prin unelte specifice \u015fi pot gestiona experien\u0163a de shopping online a utilizatorilor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Blugento, companie clujean\u0103 specializat\u0103 \u00een furnizarea de solu\u0163ii de eCommerce bazate pe platforma Magento, lanseaz\u0103 Z\u00e9a, agen\u0163ia de digital marketing \u00een eCommerce dedicat\u0103 magazinelor online partenere. Agen\u0163ia func\u0163ioneaz\u0103 ca un serviciu ce poate fi accesat de magazinele online din re\u0163eaua Blugento \u015fi r\u0103spunde nevoilor acestora de cre\u015ftere a business-ului prin strategii de marketing digital performante […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,7178,539],"class_list":["post-180066","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-marketing","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180066"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/180066\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}