{"id":179989,"date":"2020-02-14T17:33:00","date_gmt":"2020-02-14T17:33:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179989"},"modified":"2020-02-14T17:33:00","modified_gmt":"2020-02-14T17:33:00","slug":"o-tanara-cu-experienta-in-agentii-de-publicitate-a-renuntat-la-job-ul-ei-pentru-propria-afacere-in-industria-textila-cati-bani-poti-sa-mai-faci-dintr-un-brand-de-haine-romanesc","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179989","title":{"rendered":"O t\u00e2n\u0103r\u0103 cu experien\u0163\u0103 \u00een agen\u0163ii de publicitate a renun\u0163at la job-ul ei pentru propria afacere, \u00een industria textil\u0103. C\u00e2\u0163i bani po\u0163i s\u0103 mai faci dintr-un brand de haine rom\u00e2nesc?"},"content":{"rendered":"

\nDespre yoga se spune c\u0103 este, \u00een sine, o form\u0103 de inspira\u0163ie. Este concentrare, medita\u0163ie, aten\u0163ie \u015fi calibrare a sim\u0163urilor. \u00cen final, toate laolalt\u0103 duc la zen, nu-i a\u015fa? Mai mult dec\u00e2t zen, pe Ramona Sima yoga a condus-o \u015fi la o idee de business. \u015ei a\u015fa, cu mi\u015fc\u0103ri line \u015fi pa\u015fi atent a\u015feza\u0163i, a creat Suav, o afacere cu un nume ca o \u015foapt\u0103, dar bine ancorat \u00een realitate.<\/p>\n

\n\u201eSuav a ap\u0103rut ca idee \u00een vara anului 2016 \u015fi ca firm\u0103 \u00een noiembrie 2016. A ap\u0103rut din nevoia de \u00eembr\u0103c\u0103minte comod\u0103 pentru yoga, din fibre naturale, care s\u0103 lase corpul s\u0103 se mi\u015fte \u015fi s\u0103 respire, \u00een condi\u0163iile \u00een care \u00abuniforma\u00bb era format\u0103 din colan\u0163i \u015fi topuri mulate din materiale sintetice, la fel ca echipamentul pentru aproape orice sport\u201d, poveste\u015fte Ramona Sima, fondatoarea Suav. Nu avea experien\u0163\u0103 \u00een domeniul textilelor, mai mult dec\u00e2t pasiunea pentru mod\u0103, \u00eens\u0103 \u015fi-a pus la b\u0103taie toat\u0103 experien\u0163a celor aproape dou\u0103 decenii pe care le-a petrecut \u00een agen\u0163ii publicitare precum McCann-Erickson, Graffiti BBDO, GMP sau Papaya \u015fi a mers pe calea antreprenoriatului. \u201eLa \u00eenceput, firma a avut doi asocia\u0163i, dar, \u00eencep\u00e2nd din august 2019, are un asociat unic.\u201d \u00cen persoana Ramonei Sima. Din atelierul Suav din Bucure\u015fti ies salopete, pantaloni \u015fi bluze numai bune de purtat \u00een sala de port. Sau, pentru cine vrea, \u015fi de purtat pe strad\u0103 sau pentru orice alte activit\u0103\u0163i sportive. \u201eInvesti\u0163ia financiar\u0103 a fost mic\u0103, \u00een jur de 7.000 de euro, \u00eens\u0103 am avut noroc cu prieteni \u015fi colaboratori din \u00abcealalt\u0103 via\u0163\u0103\u00bb (domeniul publicit\u0103\u0163ii \u2013 n. red.), care ne-au ajutat cu competen\u0163ele lor de design, fotografie, consultan\u0163\u0103, crea\u0163ie vestimentar\u0103 \u015fi a\u015fa mai departe. Practic, aproape tot ce este nevoie pentru etapa de \u00eenceput a unui brand\u201d, spune Ramona Sima. Businessul cre\u015fte \u00eencet, dar sigur, iar anul trecut a generat venituri de 21.000 de lei. Afacerea are \u00eens\u0103 toate premisele pentru a evolua \u015fi mai mult. \u201e\u00cen 2019, am decis s\u0103 ne extindem obiectul de activitate \u015fi \u00een zona serviciilor \u015fi am \u00eenceput s\u0103 organiz\u0103m retreaturi de yoga, care, pe l\u00e2ng\u0103 experien\u0163a de auto-cunoa\u015ftere \u015fi de explorare interioar\u0103, ofer\u0103 \u015fi o experien\u0163\u0103 de c\u0103l\u0103torie memorabil\u0103. \u00cen 2020, vom cre\u015fte num\u0103rul retreaturilor oferite \u015fi vom include \u015fi destina\u0163ii din afara \u0163\u0103rii.\u201d Din planuri fac parte \u015fi alte idei de linii secundare de business, tot din sfera yoga, wellness \u015fi wellbeing. Dar fiecare pe r\u00e2nd. \u00cen ceea ce prive\u015fte \u00eembr\u0103c\u0103mintea, concentrarea va fi pe parteneriate cu magazine de haine destinate activit\u0103\u0163ilor fizice, dar \u015fi magazine de design rom\u00e2nesc \u015fi studiouri de yoga. Momentan, Suav are o colaborare cu magazinul Monoton, deschis \u00een Timi\u015foara. \u201eClien\u0163ii no\u015ftri, at\u00e2t pentru \u00eembr\u0103c\u0103minte, c\u00e2t \u015fi pentru retreaturi, sunt majoritar femei din mediul urban, preocupate de un stil de via\u0163\u0103 s\u0103n\u0103tos \u015fi responsabil, de dezvoltare personal\u0103, care practic\u0103 sau predau yoga. Majoritatea sunt din Rom\u00e2nia, dar avem \u015fi c\u00e2teva cliente fidele din str\u0103in\u0103tate\u201d, spune Ramona Sima. Un top sub brandul Suav cost\u0103 \u00eentre 150 \u015fi 200 de lei, pantalonii \u2013 \u00eentre 150 \u015fi 240 de lei, iar salopetele \u2013 300 de lei. Totul, pentru o deconectare ca la carte.<\/p>\n

\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero.<\/p>\n

\nZF \u015fi Banca Transilvania au lansat proiectul Afacerilor de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero. \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n

\n

\n\"\"<\/p>\n

\nFrica de zbor \u2013 seminarii pentru \u00eenvingerea fricii de zbor (Bucure\u015fti)
\nFondatori: Sebastian Radu, Lumini\u0163a Constantin, Ioana Blaj, C\u0103t\u0103lin Pral\u0103
\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nTravlocals \u2013 platform\u0103 de turism (Bucure\u015fti)
\nFondator: Radu Fusea
\nInvesti\u0163ie ini\u0163ial\u0103: 100.000 de euro
\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nWegloo \u2013 concept de facilit\u0103\u0163i de cazare (Azuga)
\nFondator: Larisa Pu\u015fca\u015fu
\nCifr\u0103 de afaceri \u00een 2019: 10.000 de euro
\nPrezen\u0163\u0103: Azuga<\/p>\n

\n

\n\"\"<\/p>\n

\nPanseea \u2013 produc\u0163ie de cosmetice (Voluntari)
\nFondator: Carmen Zaiu
\nInvesti\u0163ie ini\u0163ial\u0103: 50.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 12.000 de euro
\nPrezen\u0163\u0103: online, t\u00e2rguri \u015fi evenimente<\/p>\n

\n

\n\"\"<\/p>\n

\nPineberry \u2013 produc\u0163ie de c\u0103m\u0103\u015fi (Olteni\u0163a)
\nFondator: Alina Rachieru
\nCifr\u0103 de afaceri \u00een 2019: 165.000 de euro
\nPrezen\u0163\u0103: online, Bucure\u015fti<\/p>\n","protected":false},"excerpt":{"rendered":"

Despre yoga se spune c\u0103 este, \u00een sine, o form\u0103 de inspira\u0163ie. Este concentrare, medita\u0163ie, aten\u0163ie \u015fi calibrare a sim\u0163urilor. \u00cen final, toate laolalt\u0103 duc la zen, nu-i a\u015fa? Mai mult dec\u00e2t zen, pe Ramona Sima yoga a condus-o \u015fi la o idee de business. \u015ei a\u015fa, cu mi\u015fc\u0103ri line \u015fi pa\u015fi atent a\u015feza\u0163i, a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[14681,81,13416,7179,306,235,4126,30806,246,207,195,473,274,5836,80,29564,29846],"class_list":["post-179989","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-activitati","tag-afaceri","tag-asociere","tag-brand","tag-bucuresti","tag-business","tag-clienti","tag-creare","tag-crestere","tag-design","tag-experienta","tag-firma","tag-incepere","tag-nume","tag-refuz","tag-sima","tag-yoga"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179989"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179989\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}