\nYouTube a dezv\u0103luit c\u0103 veniturile din publicitate de anul trecut au dep\u0103\u015fit 15 miliarde de dolari \u2013 de nou\u0103 ori mai mult dec\u00e2t a pl\u0103tit Google pentru platforma video \u00een urm\u0103 cu 14 ani, conform Business Insider.<\/p>\n
\nAlphabet, compania-mam\u0103 a Google, \u015fi-a dep\u0103\u015fit a\u015ftept\u0103rile \u00een ceea ce prive\u015fte veniturile, potrivit unui raport publicat zilele trecute. Reclamele de pe YouTube reprezint\u0103 \u00een prezent circa 9% din veniturile totale ale Alphabet, ating\u00e2nd anul trecut 162 miliarde de dolari.<\/p>\n
\nPublicarea statisticilor pune cap\u0103t unei perioade lungi de t\u0103cere \u00een cadrul YouTube: Este prima dat\u0103 c\u00e2nd Google a publicat acest tip de statistici de la achizi\u0163ia site-ului \u00een 2006. De altfel, Alphabet a publicat pentru prima dat\u0103 s\u0103pt\u0103m\u00e2na aceasta veniturile \u00eenregistrate prin serviciul Google Cloud, care chiar dac\u0103 au atins 2,6 miliarde de dolari, nu sunt nici pe departe aproape de cifrele \u00eenregistrate anul trecut de serviciile de cloud ale Amazon, de 9,9 miliarde de dolari.<\/p>\n
\nO parte din venituri vor merge spre creatorii de con\u0163inut ai site-ului, a\u015f\u0103 c\u0103 este greu de estimat ce procent \u00eei revine precis companiei. Totu\u015fi, cifrele reu\u015fesc s\u0103 sublinieze cre\u015fterile exponen\u0163iale ale platformei video \u00een doar 15 ani de existen\u0163\u0103. YouTube are \u00een prezent peste dou\u0103 miliarde de utilizatori activi \u00een fiecare lun\u0103, fiind urm\u0103rite peste 250 milioane de ore de con\u0163inut \u00een fiecare zi.<\/p>\n
\nGoogle a cump\u0103rat YouTube \u00een octombrie 2006, c\u00e2nd platforma video avea doar 65 de angaja\u0163i. La acea vreme, site-ul se afla \u00eentr-o faz\u0103 incipient\u0103: trei angaja\u0163i ai PayPal lansaser\u0103 site-ul cu doar un an \u015fi jum\u0103tate \u00een urm\u0103 \u00eentr-un birou deasupra unei pizzerii din California.<\/p>\n
\nAchizi\u0163ia platformei video a fost condus\u0103 de Susan Wojcicki, unul dintre primii angaja\u0163i Google \u015fi actualul director executiv al YouTube. Eric Schmidt, CEO al Google la acea vreme, spunea c\u0103 YouTube reprezint\u0103 \u201eurm\u0103torul pas \u00een evolu\u0163ia internetului\u201d.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube a dezv\u0103luit c\u0103 veniturile din publicitate de anul trecut au dep\u0103\u015fit 15 miliarde de dolari \u2013 de nou\u0103 ori mai mult dec\u00e2t a pl\u0103tit Google pentru platforma video \u00een urm\u0103 cu 14 ani, conform Business Insider. Alphabet, compania-mam\u0103 a Google, \u015fi-a dep\u0103\u015fit a\u015ftept\u0103rile \u00een ceea ce prive\u015fte veniturile, potrivit unui raport publicat zilele trecute. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8337,5431,6763,12570],"class_list":["post-179826","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-evolutie","tag-google","tag-publicitate","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179826"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179826\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}