{"id":179803,"date":"2020-02-08T03:49:18","date_gmt":"2020-02-08T03:49:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179803"},"modified":"2020-02-08T03:49:18","modified_gmt":"2020-02-08T03:49:18","slug":"inca-un-brand-pe-piata-de-farmacii-cehii-de-la-penta-investments-care-au-cumparat-retelele-sensiblu-si-punkt-au-inceput-extinderea-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179803","title":{"rendered":"\u00cenc\u0103 un brand pe pia\u0163a de farmacii. Cehii de la Penta Investments, care au cump\u0103rat re\u0163elele Sensiblu \u015fi Punkt, au \u00eenceput extinderea \u00een Rom\u00e2nia"},"content":{"rendered":"

\nFondul de investi\u0163ii Penta Investments, care \u00een decembrie 2017 a cump\u0103rat grupul A&D Pharma (re\u0163elele Sensiblu \u015fi Punkt \u015fi distribuitorul de medicamente Mediplus), a pus pe pia\u0163\u0103 brandul propriu de farmacii Dr. Max. Cehii au rebranduit o farmacie Punkt din Cr\u00e2nga\u015fi, un cartier din Bucure\u015fti, transform\u00e2nd-o \u00een Dr. Max.<\/p>\n

\nPe pia\u0163a local\u0103, A&D Pharma era prezent\u0103 cu dou\u0103 branduri \u2013 Sensiblu \u015fi Punkt (brand din segmentul low cost, pe care au mizat mai mul\u0163i operatori din pia\u0163\u0103 la r\u00e2ndul lor).<\/p>\n

\nDr. Max, brandul de retail al Penta Investments, are 2.100 de farmacii \u00een Europa, fiind prezent \u00een Cehia, Slovacia, Rom\u00e2nia, Polonia, potrivit informa\u0163iilor de pe site-ul companiei. Italia, Serbia \u015fi Bulgaria se afl\u0103 pe lista \u0163\u0103rilor cu poten\u0163ial pentru grupul ceh.<\/p>\n

\n\u201e\u0162inta Penta este de a extinde proiectul (Dr. Max \u2013 n.red.) \u00een \u0163\u0103rile \u00een care este prezent deja \u015fi \u00een Europa de Sud \u015fi Sud Est\u201d, se arat\u0103 pe site-ul companiei.<\/p>\n

\n\"\"<\/p>\n

\nFondul de investi\u0163ii angajeaz\u0103 peste 44.000 de persoane \u00een cele 10 \u0163\u0103ri europene \u00een care activeaz\u0103 \u015fi a avut afaceri de 10,4 miliarde de euro \u00een 2018.<\/p>\n

\n\u00cen decembrie 2017, Penta a anun\u0163at intrarea pe pia\u0163a din Rom\u00e2nia prin preluarea grupului A&D Pharma, o tranzac\u0163ie la care nu au dorit s\u0103 ofere valoarea, dar sursele din pia\u0163\u0103 au estimat achizi\u0163ia la 350 mil. euro, fiind un record pentru pia\u0163a de retail farma.<\/p>\n

\nLa momentul achizi\u0163iei, Sensiblu \u015fi Punkt num\u0103rau 613 farmacii, fiind al doilea cel mai extins lan\u0163 din retailul farma.<\/p>\n

\n\u00cen cei doi ani de la preluare, grupul ceh a continuat extinderea pe pia\u0163a local\u0103, cump\u0103r\u00e2nd 46 de farmacii Belladona, un brand pus pe pia\u0163\u0103 de antreprenorii Florin \u015fi Alina Gheorghi\u0163\u0103.<\/p>\n

\nFarmaciile Sensiblu \u015fi distribuitorul de medica\u00admen\u00adte Mediplus, parte a grupului farmaceutic A&D Pharma, au raportat afaceri cumulate de 5,6 miliarde de lei \u00een 2018, \u00een cre\u015ftere cu 2% fa\u0163\u0103 de anul trecut, potrivit calculelor ZF pe baza datelor publice de la Ministerul de Finan\u0163e.<\/p>\n

\nGrupul A&D Pharma activeaz\u0103 \u00een pia\u0163a local\u0103 de medicamente de peste 20 de ani, \u00eencep\u00e2nd \u00een 1994 la Cluj prin Plurifarm, care avea s\u0103 devin\u0103 ulterior divizie \u00een cadrul Mediplus. \u00cen 1997 au fost puse pe pia\u0163\u0103 distribuitorul Mediplus \u015fi prima farmacie Sensiblu, care a ajuns ast\u0103zi la circa 700 de unit\u0103\u0163i.<\/p>\n

\n\u00cen industria farma, modelul de business care include afaceri legate \u00eentre distribu\u0163ie \u015fi retail farmaceutic a fost abordat de marii juc\u0103tori din pia\u0163\u0103, care \u00ee\u015fi securizeaz\u0103 astfel afacerile \u015fi \u00ee\u015fi asigur\u0103 stocuri constante.<\/p>\n

\n\u00cen retailul farmaceutic, cel mai mare juc\u0103tor este Catena, urmat de Sensiblu \u015fi Dona. Retailul farma are anual afaceri de 19 miliarde de lei \u015fi cuprinde circa 8.100 de farmacii, potrivit datelor de la Statistic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fondul de investi\u0163ii Penta Investments, care \u00een decembrie 2017 a cump\u0103rat grupul A&D Pharma (re\u0163elele Sensiblu \u015fi Punkt \u015fi distribuitorul de medicamente Mediplus), a pus pe pia\u0163\u0103 brandul propriu de farmacii Dr. Max. Cehii au rebranduit o farmacie Punkt din Cr\u00e2nga\u015fi, un cartier din Bucure\u015fti, transform\u00e2nd-o \u00een Dr. Max. Pe pia\u0163a local\u0103, A&D Pharma era […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[470,46096,7281,274,46095],"class_list":["post-179803","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cumparare","tag-dr-max","tag-extindere","tag-incepere","tag-penta-investments"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179803"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179803\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}