{"id":179714,"date":"2020-02-04T17:42:05","date_gmt":"2020-02-04T17:42:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179714"},"modified":"2020-02-04T17:42:05","modified_gmt":"2020-02-04T17:42:05","slug":"surpriza-cat-valoreaza-de-fapt-brandul-banca-transilvania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179714","title":{"rendered":"Surpriz\u0103: C\u00e2t valoreaz\u0103 de fapt brandul Banca Transilvania."},"content":{"rendered":"<p>\nBanca Transilvania a urcat 100 de locuri \u00een clasamentul Brand Finance Banking, p\u00e2n\u0103 pe pozi\u0163ia 339, cu o cre\u015ftere a valorii de brand de 53%, p\u00e2n\u0103 la 370 mil. dolari.<\/p>\n<p>\n\u201cBanca Transilvania urc\u0103 100 de pozi\u0163ii \u00een clasament p\u00e2n\u0103 pe locul 339, pe valul dezvolt\u0103rii organice \u015fi al consolid\u0103rii achizitiei Bancpost. Comparativ cu anul trecut, Banca Transilvania este \u00een top 10 global ca ritm de cre\u015ftere al valorii \u015fi al fortei brandului \u2013 cu o cre\u015ftere de 53% \u00een valoarea de brand, p\u00e2n\u0103 la 370 milioane USD, \u015fi intra\u00e2nd pentru prima dat\u0103 \u00een teritoriul &#8216;triplu-A&#8217; cu indicele de for\u0163\u0103 a brandului (AAA-)\u201d, a transmis Brand Finance.<\/p>\n<p>\nRom\u00e2nia este reprezentat\u0103 \u00een acest an de dou\u0103 b\u0103nci \u00een clasamentul Banking 500, BRD-SocGen intr\u00e2nd pe locul 434 cu o valoare de 234 mil. dolari.<\/p>\n<p>\nTop 10 al celor mai valoroase b\u0103nci din lume este dominat de b\u0103ncile din China \u015fi SUA, fiecare \u0163ar\u0103 reprezentat\u0103 de c\u00e2te cinci b\u0103nci, \u00een timp ce Europa are doar patru reprezentan\u0163i \u00een top 20. De altfel, b\u0103ncile din China \u015fi SUA genereaz\u0103 \u00eempreun\u0103 peste 50% din valoarea total\u0103 a clasamentului Banking 500.<\/p>\n<p>\nCel mai valoros brand bancar american r\u0103m\u00e2ne Wells Fargo (pe locul 5 global, 40,9 mld. dolari), iar JPMorgan intr\u0103 \u00een top 10 dup\u0103 o cre\u015ftere de 15%.<\/p>\n<p>\nCu o cre\u015ftere modest\u0103, de 1%, grupul chinez ICBC \u00ee\u015fi pastreaz\u0103 pozi\u0163ia de cel mai valoros brand bancar al lumii, dep\u0103\u015find pragul de 80 mld. dolari, urm\u0103toarele pozi\u0163ii fiind ocupate de China Construction Bank, Agricultural Bank of China \u015fi Bank of China, care, de\u015fi au scazut \u00een valoare, ocup\u0103 pozi\u0163iile 2-4 \u00een clasament.<\/p>\n<p>\nValoarea total\u0103 a clasamentului Brand Finance Banking 500 a \u00eenregistrat prima contrac\u0163ie anual\u0103 din 2009 \u00eencoace, de la 1.360 mld. dolari \u00een 2019 la 1.330 mld. dolari \u00een acest an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banca Transilvania a urcat 100 de locuri \u00een clasamentul Brand Finance Banking, p\u00e2n\u0103 pe pozi\u0163ia 339, cu o cre\u015ftere a valorii de brand de 53%, p\u00e2n\u0103 la 370 mil. dolari. \u201cBanca Transilvania urc\u0103 100 de pozi\u0163ii \u00een clasament p\u00e2n\u0103 pe locul 339, pe valul dezvolt\u0103rii organice \u015fi al consolid\u0103rii achizitiei Bancpost. Comparativ cu anul trecut, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[237,8677,46083,251,298,465],"class_list":["post-179714","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-banca-transilvania","tag-bancpost","tag-brand-finance-banking-500","tag-consolidare","tag-reprezentare","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179714"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179714\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}