{"id":179659,"date":"2020-02-03T09:15:00","date_gmt":"2020-02-03T09:15:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179659"},"modified":"2020-02-03T09:15:00","modified_gmt":"2020-02-03T09:15:00","slug":"ce-cultura-organizationala-poti-sa-creezi-intr-o-companie-cand-aproape-50-din-angajati-isi-cauta-un-alt-job-iar-gradul-de-retentie-este-extrem-de-mic","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179659","title":{"rendered":"Ce cultur\u0103 organiza\u0163ional\u0103 po\u0163i s\u0103 creezi \u00eentr-o companie, c\u00e2nd aproape 50% din angaja\u0163i \u00ee\u015fi caut\u0103 un alt job, iar gradul de reten\u0163ie este extrem de mic?"},"content":{"rendered":"<p>\nEste pu\u0163in probabil dup\u0103 aceste cursuri s\u0103 se schimbe ceva \u00een cultura companiei, nu pentru c\u0103 lumea nu ar vrea, ci pentru c\u0103 ar trebui s\u0103 depun\u0103 un efort \u00een acest sens \u015fi atunci lucrurile se schimb\u0103. Conform unui sondaj f\u0103cut de eJobs, cea mai mare platform\u0103 de recrutare online din Rom\u00e2nia, la \u00eenceputul anului, printre clien\u0163ii ei, 44% dintre cei intervieva\u0163i spun c\u0103 doresc s\u0103 schimbe jobul \u00een 2020, 30% vor o m\u0103rire de salariu, 24% vor un job mai aproape de cas\u0103, iar 22% vor s\u0103 se dezvolte profesional.<br \/>\nCeea ce frapeaz\u0103 \u00eens\u0103 este faptul c\u0103 aproape jum\u0103tate din angaja\u0163i, pentru c\u0103 am putea face o extrapolare, vor s\u0103 schimbe jobul, iar acest lucru este mai important dec\u00e2t o m\u0103rire de salariu. C\u00e2nd ai un grad de reten\u0163ie at\u00e2t de mic iar angaja\u0163ii se g\u00e2ndesc mai mult cum s\u0103 plece mai repede din companie, \u015fansele de a dezvolta o cultur\u0103 organiza\u0163ional\u0103 sunt nule. Nu \u015ftiu de ce oamenii cred c\u0103 o cultur\u0103 organiza\u0163ional\u0103 poate fi implementat\u0103 \u00een companiile mari \u015fi mijlocii, cu sute, mii \u015fi zeci de mii de angaja\u0163i.<br \/>\nSe poate vorbi de o cultur\u0103 organiza\u0163ional\u0103 care se creeaz\u0103 informal, f\u0103r\u0103 un PowerPoint \u00een fa\u0163\u0103, doar atunci c\u00e2nd se formeaz\u0103 o companie, c\u00e2nd fondatorul, proprietarul, liderul \u00eencearc\u0103 s\u0103-\u015fi adune oamenii l\u00e2ng\u0103 el \u015fi s\u0103 dea un obiectiv, un \u0163el, un scop. Atunci energia \u015fi determinarea liderului \u00eei fac \u015fi pe ceilal\u0163i s\u0103-l urmeze \u015fi a\u015fa se creeaz\u0103 o anumit\u0103 cultur\u0103. C\u00e2nd companiile \u00eencep s\u0103 se m\u0103reasc\u0103, c\u00e2nd num\u0103rul de angaja\u0163i cre\u015fte, acea cultur\u0103 organiza\u0163ional\u0103 \u00eencepe s\u0103-\u015fi piard\u0103 din putere: vin oameni din alte p\u0103r\u0163i, din alte companii, cu alte culturi, vin \u015fefi noi, care la r\u00e2ndul lor \u00eencep s\u0103-\u015fi aduc\u0103 sau s\u0103-\u015fi selecteze oameni dup\u0103 chipul \u015fi asem\u0103narea lor, iar totul se schimb\u0103.<br \/>\nCultura organiza\u0163ional\u0103 informal\u0103, care era iubit\u0103 de toat\u0103 lumea, \u00eencepe s\u0103 fie \u00eenlocuit\u0103 cu un PowerPoint, cu fraze mari care nu au acoperire \u00een realitate, cu cifre f\u0103r\u0103 suflet \u015fi \u00een final cu bifarea unor puncte dintr-o agend\u0103 de HR. O cultur\u0103 organiza\u0163ional\u0103 nu se poate crea dintr-un PowerPoint.<br \/>\nMultina\u0163ionalele, care au ajuns companii globale, cu sute de mii \u015fi milioane de angaja\u0163i, au ca obiectiv crearea unei culturi organiza\u0163ionale care s\u0103 fie adoptat\u0103 de toat\u0103 lumea. Iar aceast\u0103 cultur\u0103 s\u0103 reziste \u00een timp, indiferent de cine sunt liderii. Dar ce te faci c\u00e2nd apar evenimente neprev\u0103zute, cum a fost cazul \u015fefului de la McDonald\u2019s, care a avut o rela\u0163ie cu una dintre angajate f\u0103r\u0103 s\u0103 raporteze la HR. De altfel, cultura, dac\u0103 putem s\u0103-i spunem a\u015fa, interzicea acest gen de rela\u0163ii.<br \/>\nNoul \u015fef a decis s\u0103 nu mai pun\u0103 accent pe petrecerile din firm\u0103, care aveau ca scop \u00eent\u0103rirea leg\u0103turilor dintre angaja\u0163i, pentru ca b\u0103rba\u0163ii s\u0103 nu mai fie tenta\u0163i s\u0103 treac\u0103 peste linia de demarca\u0163ie. Pe m\u0103sur\u0103 ce companiile cresc, cultura organiza\u0163ional\u0103 este \u00eenlocuit\u0103 cu regulamente de ordine interioar\u0103, cu drepturi \u015fi obliga\u0163ii, cu avantaje dar \u015fi cu dezavantaje, cu foarte multe lucruri care sunt scrise.<br \/>\nO cultur\u0103 organiza\u0163ional\u0103 bun\u0103 trebuie mai degrab\u0103 s\u0103 nu fie scris\u0103, ci s\u0103 existe pur \u015fi simplu. Revenind la cazul din Rom\u00e2nia, \u00een care 44% dintre angaja\u0163i vor s\u0103-\u015fi schimbe jobul \u00een 2020, cifra este d\u0103r\u00e2m\u0103toare: asta \u00eenseamn\u0103 c\u0103 jum\u0103tate dintre angaja\u0163ii dintr-o companie vin la job g\u00e2ndindu-se \u015fi c\u0103ut\u00e2nd un alt loc de munc\u0103, \u015fi asta \u00een timpul programului. Companiile din Rom\u00e2nia, indiferent c\u0103 sunt rom\u00e2ne\u015fti sau str\u0103ine, se confrunt\u0103 cu aceast\u0103 v\u00e2nzoleal\u0103 de angaja\u0163i care nu \u015ftiu \u00eencotro s\u0103 apuce, ce s\u0103 fac\u0103, dar \u015ftiu sigur c\u0103 vor s\u0103 plece. Dac\u0103 cre\u015fterea salarial\u0103 ob\u0163inut\u0103 este de nerefuzat, intrarea \u00eentr-o alt\u0103 cultur\u0103 organiza\u0163ional\u0103 nu mai conteaz\u0103, la fel cum nici nu conteaz\u0103 cel care va fi noul \u015fef.<br \/>\nC\u00e2teodat\u0103 te \u00eentrebi, citind un CV cu foarte multe schimb\u0103ri de joburi, de ce alte companii angajeaz\u0103 persoana respectiv\u0103. Pentru c\u0103 \u015ftiu c\u0103 imediat ce se va instala \u00een noua companie \u00ee\u015fi va c\u0103uta alta. Pe de alt\u0103 parte angaja\u0163ii, \u015fi cei vechi care devin frustra\u0163i, \u015fi cei noi care devin prea repede nemul\u0163umi\u0163i, dezam\u0103gi\u0163i de realitatea noului job, a\u015fteapt\u0103 ca cineva, mai ales de la HR, s\u0103 le induc\u0103 o cultur\u0103 organiza\u0163ional\u0103 care s\u0103 schimbe lucrurile, ceea ce nu se poate.&nbsp;PowerPointul \u015fi consultan\u0163ii nu \u0163in loc de realitate.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aproape toat\u0103 lumea vorbe\u015fte despre cultura organiza\u0163ional\u0103: consultan\u0163ii de-abia a\u015fteapt\u0103 s\u0103 explice ce \u00eenseamn\u0103 acest lucru, iar directorii de HR de-abia a\u015fteapt\u0103 s\u0103 pl\u0103teasc\u0103 c\u00e2teva sute de mii de euro ca s\u0103 afle r\u0103spunsul \u015fi s\u0103 bifeze o nou\u0103 activitate. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,529,512],"tags":[332,192,18255,10356,272,201,14060,30806,246,88,13420,8252,274,6266,93,18608,80,98],"class_list":["post-179659","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-opinii","category-revista-bm","tag-activitate","tag-angajati","tag-asteptare","tag-cautare","tag-companie","tag-companii","tag-consultanti","tag-creare","tag-crestere","tag-cultura","tag-directori","tag-hr","tag-incepere","tag-oameni","tag-plati","tag-raspuns","tag-refuz","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179659"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179659\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}