\n De exemplu, pu\u0163ini \u015ftiu c\u0103 fondatorii brandurilor de articole sportive Adidas \u015fi Puma erau fra\u0163i. Fra\u0163ii Rudi \u015fi Adolf \u201eAdi\u201d Dassler au fost parteneri \u00een cadrul produc\u0103torului de \u00eenc\u0103l\u0163\u0103minte Gebr\u00fcder Dassler Schuhfabrik, iar ulterior au mers pe drumuri separate. Bazele brandului Adidas au fost puse de Adolf \u201eAdi\u201d Dassler \u00een 1949, \u00een timp ce Rudi Dassler a \u00eenceput s\u0103 cl\u0103deasc\u0103 Puma (brand numit ini\u0163ial Ruda). Nu se \u015ftie \u00eenc\u0103 ce a dus la rivalitatea celor doi fra\u0163i din ora\u015ful german Herzogenaurach. Unii spuneau c\u0103 fra\u0163ii s-ar fi desp\u0103r\u0163it pentru c\u0103 Adolf ar fi avut o rela\u0163ie cu so\u0163ia lui Rudi, al\u0163ii c\u0103 so\u0163iile celor doi s-ar fi detestat reciproc sau c\u0103 Rudolf era tat\u0103l fiului lui Adolf.
\nRudi Dassler a murit \u00een 1974, la v\u00e2rsta de 76 de ani, iar Adolf patru ani mai t\u00e2rziu, la 78 de ani. Ulterior, decenii \u00eentregi companiile s-au luptat pentru cot\u0103 de pia\u0163\u0103 \u015fi contracte cu sportivi importan\u0163i, precum Muhammad Ali sau Zinedine Zidane, care au semnat cu Adidas, sau Pele, care a purtat produsele Puma. Ast\u0103zi, Puma \u015fi Adidas merg tot pe drumuri separate, dar r\u0103m\u00e2n doi dintre cei mai mari juc\u0103tori de pe pia\u0163a echipamentelor sportive.<\/p>\n
\nUn alt exemplu de fra\u0163i care nu s-au mai \u00een\u0163eles \u00een business este cel al retailerului Aldi.
\nGrupul german Aldi a fost fondat \u00een 1946 de doi fra\u0163i, Karl \u015fi Theo Albrecht. Cei doi de fapt au preluat magazinul mamei lor din Essen, magazin care func\u0163iona din 1913, iar ulterior l-au dezvoltat \u00eentr-un gigant cu profil de discount. \u00cen 1961 cei doi au decis s\u0103 mearg\u0103 pe drumuri separate, astfel c\u0103 Theo Albrecht a preluat magazinele din nordul Germaniei \u015fi drepturile de a se dezvolta \u00een Europa. Fratele s\u0103u Karl a primit magazinele din sudul Germaniei \u015fi dreptul de a se extinde \u00een Australia, Marea Britanie \u015fi SUA. Mo\u015ftenitorii celor doi fra\u0163i nu se \u00een\u0163eleg ast\u0103zi, conform ultimelor date.<\/p>\n","protected":false},"excerpt":{"rendered":"
De\u015fi de-a lungul timpului multe afaceri de la nivel interna\u0163ional au fost dezvoltate de fra\u0163i, au fost \u015fi c\u00e2teva desp\u0103r\u0163iri r\u0103sun\u0103toare, care au marcat mediul de business global.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698,512],"tags":[9512,81,7179,7386,235,15334,7442,9918,32831,382,7921,158,458,217,8301,10287,8824,19707],"class_list":["post-179657","post","type-post","status-publish","format-standard","hentry","category-cover-story","category-revista-bm","tag-adidas","tag-afaceri","tag-brand","tag-branduri","tag-business","tag-despartire","tag-dezvoltare","tag-drumuri","tag-frate","tag-frati","tag-germania","tag-incaltaminte","tag-intelegere","tag-international","tag-magazin","tag-mediu","tag-puma","tag-timp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179657"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179657\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}