\nCompania Adidas va lansa noi \u0163es\u0103turi din poliester reciclat \u015fi de\u015feuri de plastic marin \u015fi va extinde liniile de produse care le folosesc, dup\u0103 succesul \u00eenc\u0103l\u0163\u0103mintei realizate \u00een colaborare cu organzia\u0163ia de mediu Parley pentru Oceans, anun\u0163\u0103 Reuters.<\/p>\n
\nAdidas a colaborat pentru prima dat\u0103 cu Parley \u00een 2015 \u015fi a crescut treptat produc\u0163ia de \u00eenc\u0103l\u0163\u0103minte ce folose\u015fte plastic colectat de pe plaje \u015fi regiuni de coast\u0103 pentru a realiza mai mult de 11 milioane de perechi \u00een 2019, dintr-un total de peste 400 de milioane.<\/p>\n
\nFunda\u0163ia Ellen MacArthur, o organiza\u0163ie caritabil\u0103 care promoveaz\u0103 trecerea economiei c\u0103tre un model circular care elimin\u0103 de\u015feurile, spune c\u0103 mai pu\u0163in de 1% din materialul folosit pentru \u00eembr\u0103c\u0103minte este reciclat.<\/p>\n
\nAdidas va continua s\u0103 realizeze \u00eenc\u0103l\u0163\u0103minte \u015fi haine din plastic din ocean \u00een 2020 \u015fi va lansa, de asemenea, \u0163es\u0103tur\u0103 \u201ePrimeblue\u201d care con\u0163ine de\u015feuri marine pe care le va folosi \u00een colec\u0163iile existente, cum ar fi pantofii Ultraboost.<\/p>\n
\n\u00cen total, firma german\u0103 va produce \u00een 2020 15-20 de milioane de perechi de pantofi folosind plastic din ocean.<\/p>\n
\nPoliesterul reciclat cost\u0103 cu 10% mai mult, \u00eens\u0103 Adidas dore\u015fte s\u0103 reduc\u0103 pre\u0163ul, astfel \u00eenc\u00e2t mai mul\u0163i consumatori s\u0103 \u00ee\u015fi permit\u0103 s\u0103 aleag\u0103 produse durabile.<\/p>\n
\nAdidas spune c\u0103 vrea mai mult de jum\u0103tate din poliesterul pe care \u00eel folose\u015fte \u00een 2020 s\u0103 fie reciclat \u015fi s\u0103 creasc\u0103 p\u00e2n\u0103 la 100% p\u00e2n\u0103 \u00een 2024.<\/p>\n
\nNike folose\u015fte fire din poliester reciclat pentru pantofii Flyknit, spun\u00e2nd c\u0103 m\u0103sura a ajutat la reciclarea a peste 4 miliarde de sticle de plastic.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Adidas va lansa noi \u0163es\u0103turi din poliester reciclat \u015fi de\u015feuri de plastic marin \u015fi va extinde liniile de produse care le folosesc, dup\u0103 succesul \u00eenc\u0103l\u0163\u0103mintei realizate \u00een colaborare cu organzia\u0163ia de mediu Parley pentru Oceans, anun\u0163\u0103 Reuters. Adidas a colaborat pentru prima dat\u0103 cu Parley \u00een 2015 \u015fi a crescut treptat produc\u0163ia de \u00eenc\u0103l\u0163\u0103minte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9512,47,21049,15941],"class_list":["post-179509","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adidas","tag-lansare","tag-plastic","tag-reciclare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179509"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179509\/revisions"}],"predecessor-version":[{"id":179537,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179509\/revisions\/179537"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}