\nPepco Retail, compania care opereaz\u0103 re\u0163eaua de discount de mod\u0103 \u015fi decora\u0163iuni cu acela\u015fi nume, a intrat \u00een premier\u0103 \u00een topul celor mai valoroase 100 de companii din Rom\u00e2nia din 2019, fiind evaluat\u0103 la 274 mil. euro.<\/p>\n
\nSingurul alt brand de mod\u0103 prezent \u00een top este Zara, parte a grupului spaniol Inditex, arat\u0103 cea mai recent\u0103 edi\u0163ie a anuarului Top 100 cele mai valoroase companii din Rom\u00e2nia. Acesta este cel mai longeviv produs al Ziarului Financiar, ajuns la cea de-a 14-a edi\u0163ie. Topul este realizat \u00eenc\u0103 din 2006, de la prima edi\u0163ie, al\u0103turi de BT Capital Partners. \u00cen ultimii trei ani \u00een proiect s-a al\u0103turat \u015fi compania de evaluare \u015fi consultan\u0163\u0103 Veridio.<\/p>\n
\nDiscounterul de mod\u0103 Pepco a intrat pe pia\u0163a local\u0103 acum circa cinci ani \u015fi a ajuns la aproape 270 de magazine r\u0103sp\u00e2ndite \u00een toat\u0103 \u0163ara. \u00cen acest context, Pepco a ob\u0163inut o cifr\u0103 de afaceri de 1 mld. lei (220 mil. euro) \u00een 2018 (ultimul an pentru care exist\u0103 date publice), devenind astfel primul brand de mod\u0103 din Rom\u00e2nia care ob\u0163ine acest nivel al businessului, dep\u0103\u015find Zara sau H&M. La nivel de grup lider este \u00een continuare gigantul spaniol Inditex (care are opt branduri printre care \u015fi Zara), \u00eens\u0103 la nivel de brand discounterul polonez este num\u0103rul unu ca cifr\u0103 de afaceri.<\/p>\n
\nGrupul are peste 1.700 de magazine \u00een 11 \u0163\u0103ri, iar cifra de afaceri estimat\u0103 pentru 2019 este de 2 mld. euro. Rom\u00e2nia este a doua cea mai important\u0103 pia\u0163\u0103 pentru grup dup\u0103 Polonia.<\/p>\n
\nPia\u0163a local\u0103 are o popula\u0163ie mare, consumatorii sunt dispu\u015fi s\u0103 cheltuie, exist\u0103 oportunit\u0103\u0163i de dezvoltare, venitul e \u00eenc\u0103 mic (consumatorul-\u0163int\u0103 al Pepco are venituri mici \u015fi sub medie), iar competi\u0163ia e \u00eenc\u0103 redus\u0103.<\/p>\n
\n\u00cen acest context, \u0163inta Pepco pentru Rom\u00e2nia este de 500 de magazine \u015fi o cifr\u0103 de afaceri de 1 mld. euro \u00een urm\u0103torii cinci ani. Prin compara\u0163ie, discounterul a deschis primul magazin din Polonia \u00een 2004, iar acum are circa 1.000 de unit\u0103\u0163i. Aceast\u0103 pia\u0163\u0103 contribuie cu 50% la businessul total. \u00cen fiecare an retailerul deschide \u00een medie 300 de magazine, dintre care 50 doar \u00een Rom\u00e2nia. Doar \u00een Polonia Pepco are un ritm de expansiune mai rapid, dar \u00een anii ce vor urma focusul va fi Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pepco Retail, compania care opereaz\u0103 re\u0163eaua de discount de mod\u0103 \u015fi decora\u0163iuni cu acela\u015fi nume, a intrat \u00een premier\u0103 \u00een topul celor mai valoroase 100 de companii din Rom\u00e2nia din 2019, fiind evaluat\u0103 la 274 mil. euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8986,387,43636,29,98],"class_list":["post-179501","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-evaluare","tag-magazine","tag-pepco","tag-polonia","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179501"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179501\/revisions"}],"predecessor-version":[{"id":179525,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179501\/revisions\/179525"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}