\nDiferen\u0163a dintre modul \u00een care arat\u0103 reclamele pl\u0103tite de companii \u015fi rezultatele organice la c\u0103ut\u0103rile f\u0103cute de utilizatori pe Google au devenit insesizabile odat\u0103 cu o modificare de design pe care gigantul american a \u00eenceput s\u0103 o implementeze, scrie publica\u0163ia The Verge. Odat\u0103 cu aceast\u0103 modificare singura diferen\u0163\u0103 dintre reclame – pentru care Google prime\u015fte bani dac\u0103 utilizatorii dau clic pe ele – \u015fi rezultatele organice generate de motorul de c\u0103utare este reprezentat\u0103 de un mic semn, alb-negru, pe care scrie \u201eAd\u201d (reclam\u0103 – n. red.).<\/p>\n
\nGigantul american este deja acuzat c\u0103 odat\u0103 cu aceste modific\u0103ri utilizatorii sunt p\u0103c\u0103li\u0163i s\u0103 dea clic mai des pe reclame dec\u00e2t anterior, c\u00e2nd diferen\u0163a dintre mesajele pl\u0103tite \u015fi cele generate natural de c\u0103utare era mai vizibil\u0103.<\/p>\n
\n\u201eTehnic \u00eenc\u0103 exist\u0103 etichete pentru reclame \u015fi rezultatele organice, dar e greu s\u0103 nu ajungi la concluzia c\u0103 acum este greu s\u0103-\u0163i dai seama imediat unde se termin\u0103 reclamele\u201d, scrie Alex Hern de la publica\u0163ia The Guardian, citat de The Verge. \u00cen trecut, Google avea o abordare complet diferit\u0103, noteaz\u0103 publica\u0163ia. \u201eP\u00e2n\u0103 \u00een 2013 reclamele aveau un fundal colorat complet diferit de rezultatele organice la c\u0103ut\u0103ri. Chiar \u015fi dup\u0103 aceea fundalul colorat al reclamelor le permitea utilizatorilor s\u0103 vad\u0103 imediat care sunt reclamele\u201d.<\/p>\n
\nReprezentan\u0163ii Google au declarat c\u0103 modificarea are ca \u0163int\u0103 simplificarea designului, care s\u0103 ajute utilizatorii s\u0103 \u201edigere mai u\u015for informa\u0163ia\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Diferen\u0163a dintre modul \u00een care arat\u0103 reclamele pl\u0103tite de companii \u015fi rezultatele organice la c\u0103ut\u0103rile f\u0103cute de utilizatori pe Google au devenit insesizabile odat\u0103 cu o modificare de design pe care gigantul american a \u00eenceput s\u0103 o implementeze, scrie publica\u0163ia The Verge. Odat\u0103 cu aceast\u0103 modificare singura diferen\u0163\u0103 dintre reclame – pentru care Google prime\u015fte […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5431,11646,518,264],"class_list":["post-179421","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-google","tag-reclame","tag-rezultate","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179421"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179421\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}