\nRetailerii cu profil de discount \u015fi lan\u0163urile de supermar\u00adke\u00adturi vor fi marii c\u00e2\u015ftig\u0103tori ai pie\u0163ei de retail \u00een urm\u0103torii cinci ani, potrivit unei analize a companiei de cercetare de pia\u0163\u0103 IGD.<\/p>\n
\n\u201eCanalele de discount \u015fi supermarket vor fi responsabile pentru cea mai mare par\u00adte a v\u00e2nz\u0103rilor adi\u0163ionale care se vor \u00eenre\u00adgis\u00adtra \u00een Europa Central\u0103 \u015fi de Est \u00een perioada 2019-2024. Mai exact, ele vor capitaliza aproa\u00adpe 50% din cre\u015fterea de v\u00e2nz\u0103ri din co\u00admer\u0163ul alimentar\u201c, spun anali\u015ftii companiei.<\/p>\n
\nEi mai spun c\u0103 principalul motor va fi canalul de discount, cu re\u0163elele Pyaterochka ale X5 din Rusia, cu Lidl \u00een regiune (inclusiv Rom\u00e2nia) \u015fi Biedronka \u00een Polonia care vor continua s\u0103 se extind\u0103.<\/p>\n
\n\u201eNoile magazine le vor permite s\u0103 acceseze noi baze de cump\u0103r\u0103tori.\u201c<\/p>\n
\nPrin compara\u0163ie, \u00een Europa de Vest cele mai importante rate de cre\u015ftere vor fi \u00eenregistrate de formatul de discount \u015fi de segmentul online. Perdan\u0163ii vor fi hipermar\u00adketurile \u015fi supermarketurile.<\/p>\n
\n\u201ePe formatul de discount, expansiunea continu\u0103 a Aldi \u015fi Lidl va sus\u0163ine cre\u015fterea, \u00eens\u0103 exist\u0103 \u015fi \u0163\u0103ri unde re\u0163ele na\u0163ionale \u2013 active tot pe segmentul de discount – precum Rema 100 (Danemarca), Netto (Germania) \u015fi Eurospin (Italia) vor fi campioane.\u201c<\/p>\n
\nOnline-ul pe de alt\u0103 parte va beneficia de noi investi\u0163ii \u015fi de servicii de livrare mai bune.<\/p>\n
\n\u00cen Rom\u00e2nia, la finalul anului trecut universul de comer\u0163 modern a s\u0103rit de 3.000 de magazine dup\u0103 ce re\u0163elele str\u0103ine au deschis peste 400 de unit\u0103\u0163i noi. De departe cele mai multe magazine au fost deschise de Profi, urmat de Mega Image, ambele re\u0163ele active pe formatul de supermarket \u015fi proximitate. \u015ei pentru formatul de discount 2019 a fost unul dintre cei mai buni ani, cu peste 50 de unit\u0103\u0163i noi operate de Lidl, Penny Market \u015fi Supeco (divizie a Carrefour).<\/p>\n
\nExpansiunea va continua pe ambele for\u00admate \u2013 supermarket \u015fi discount – \u00een perioada urm\u0103toare. Astfel, Penny Market a anun\u0163at c\u0103 vrea s\u0103 ajung\u0103 la 400 de magazine \u00een Rom\u00e2nia p\u00e2n\u0103 \u00een 2025, ceea ce \u00eenseamn\u0103 c\u0103 an de an se vor deschide 20-25 de unit\u0103\u0163i. De asemenea, Carrefour a anun\u0163at planuri pentru re\u0163eaua Supeco, un mix de discount \u015fi cash & carry controlat de Carrefour. Compania e prezent\u0103 pe pia\u0163\u0103 de circa cinci ani, \u00eens\u0103 a gr\u0103bit extinderea abia \u00een 2019, c\u00e2nd re\u0163eaua aproape s-a dublat la 24 de magazine. Mai mult, oficialii companiei au anun\u0163at c\u0103 vor paria \u00een special pe acest format \u015fi pe proximitate. \u00cen total francezii au 375 de unit\u0103\u0163i.<\/p>\n
\nFrancezii au inaugurat \u00een special magazine pe format mic, \u00eens\u0103 au existat \u015fi dou\u0103 deschideri de hipermarket. Singura re\u0163ea care a mai deschis magazine mari a fost Kaufland cu \u015fapte hipermarketuri \u00een Rom\u00e2nia \u015fi dou\u0103 \u00een Republica Moldova, activitatea de peste Prut fiind coordonat\u0103 tot de la Bucure\u015fti. Ritmul expansiunii a fost astfel de dou\u0103 ori mai alert dec\u00e2t \u00een 2018. Auchan nu a deschis hipermarketuri, ci doar magazine mici, iar Cora a stat \u00een expectativ\u0103 din nou.<\/p>\n
\nPe formatul mic \u015fi Profi, \u015fi Mega Image anun\u0163\u0103 c\u0103 vor continua expansiunea.<\/p>\n","protected":false},"excerpt":{"rendered":"
Retailerii cu profil de discount \u015fi lan\u0163urile de supermar\u00adke\u00adturi vor fi marii c\u00e2\u015ftig\u0103tori ai pie\u0163ei de retail \u00een urm\u0103torii cinci ani, potrivit unei analize a companiei de cercetare de pia\u0163\u0103 IGD.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,246,10629,13378,387],"class_list":["post-179297","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-crestere","tag-discount","tag-europa-centrala","tag-magazine"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179297"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179297\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}