{"id":179072,"date":"2020-01-13T08:44:00","date_gmt":"2020-01-13T08:44:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179072"},"modified":"2020-01-13T08:44:00","modified_gmt":"2020-01-13T08:44:00","slug":"cum-si-a-ajutat-o-bunica-nepotul-sa-isi-creeze-o-afaceri-de-sute-de-mii-de-euro-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179072","title":{"rendered":"Cum \u015fi-a ajutat o bunic\u0103 nepotul s\u0103 \u00ee\u015fi creeze o afaceri de sute de mii de euro \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\n\u00centr-o pia\u0163\u0103 dominat\u0103 de fast food, produc\u0163ie industrial\u0103 \u015fi deserturi de serie, antreprenorul Alin Chivu \u015fi-a propus s\u0103 transforme o afacere de familie \u00eentr-un concept de cofet\u0103rie axat pe produse \u00een care \u00eembin\u0103 gusturile copil\u0103riei cu cerin\u0163ele clien\u0163ilor din ce \u00een ce mai cosmopoli\u0163i.&nbsp;<\/p>\n<p>\n\u201eAm \u00eenceput de la cozonacul f\u0103cut de mama acas\u0103. Eram r\u0103sf\u0103\u0163a\u0163i cu gogo\u015fi, cl\u0103tite, pl\u0103cinte \u015fi checuri aproape zilnic. Deserturile au fost apreciate de to\u0163i prietenii \u015fi cunoscu\u0163ii no\u015ftri, drept pentru care am acceptat provocarea de a deschide un laborator de cofet\u0103rie cu magazin de desfacere. \u00centre timp, gama de produse s-a diversificat considerabil, dar nu ne-am ab\u0103tut de la principiul de baz\u0103, calitatea produsului\u201d, descrie Alin Chivu (35 de ani) \u00eenceputurile afacerii de familie pe care o conduce \u00een prezent.<\/p>\n<p>\nCasa Victoria este format\u0103 \u00een prezent din dou\u0103 magazine \u015fi o platform\u0103 online, care au generat anul trecut venituri de 3 milioane de lei, iar previziunile antreprenorului sunt optimiste \u015fi pentru anul \u00een curs. Alin Chivu poveste\u015fte c\u0103 au \u00eenceput afacerea cu un laborator deschis \u00eentr-un spa\u0163iu \u00eenchiriat, \u00een zona de nord a Capitalei.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/18512883\/3\/801a2638.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\nTreptat, comenzile au crescut \u015fi au sim\u0163it nevoia deschiderii unui nou punct de v\u00e2nzare. Businessul a continuat s\u0103 creasc\u0103, iar \u00een 2015 au construit un laborator nou, complet utilat dup\u0103 standarde de calitate recente, spune el. Valoarea investi\u0163iei ini\u0163iale \u00een afacere a fost de 50.000 de dolari, iar cea mai mare parte din aceast\u0103 sum\u0103 a fost alocat\u0103 util\u0103rii \u015fi amenaj\u0103rii spa\u0163iului. \u201eDe la momentul deschiderii, martie 2002, am continuat s\u0103 investim continuu pentru a dezvolta businessul. Investi\u0163iile principale sunt \u00een cuno\u015ftin\u0163e \u015fi logistic\u0103. Continu\u0103m s\u0103 ne dezvolt\u0103m \u00een fiecare zi, investim constant \u00een acest sens\u201d, descrie antreprenorul dezvoltarea afacerii.<\/p>\n<p>\nAlin Chivu enumer\u0103 c\u00e2teva dintre elementele cu care s-au diferen\u0163iat pe pia\u0163a cofet\u0103riilor, pe care apar branduri noi constant \u2013 \u201eNe diferen\u0163iem prin calitatea materiei prime folosite, prin unicitatea re\u0163etelor \u015fi a ingredientelor. \u00cenv\u0103\u0163\u0103m doar de la cei mai buni, iar \u00een acest sens ne l\u0103ud\u0103m cu singurul absolvent al celei mai bune \u015fcoli de cofet\u0103rie din lume, Lenotre Paris\u201d. Potrivit antreprenorului, produsele lor sunt adaptate cerin\u0163elor societ\u0103\u0163ii de ast\u0103zi, ceea ce \u00eenseamn\u0103 c\u0103 acestea ofer\u0103 produse destinate tuturor categoriilor de clien\u0163i, fie ei intoleren\u0163i la gluten, lactoz\u0103, ou, fie cei care nu au voie s\u0103 consume zah\u0103r.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/18512883\/2\/801a2608.jpg?height=465&#038;width=620\" style=\"width: 620px; height: 465px;\" \/><\/p>\n<p>\nC\u00e2nd vine vorba despre provoc\u0103ri, Alin Chivu men\u0163ioneaz\u0103 lipsa for\u0163ei de munc\u0103. Dar, pentru a dep\u0103\u015fi aceast\u0103 problem\u0103 s-au specializat la \u015fcoala de cofet\u0103rie din Paris men\u0163ionat\u0103, ceea ce le permite s\u0103 angajeze \u015fi personal necalificat pe care s\u0103 \u00eel \u015fcolarizeze ei. De asemenea, la capitolul provoc\u0103ri se \u00eenscrie \u015fi concuren\u0163a neloial\u0103: \u201eToat\u0103 lumea spune c\u0103 folose\u015fte cea mai bun\u0103 materie prim\u0103, dar acest lucru nu se poate demonstra. Toate aceste lucruri se v\u0103d \u00een produsul final, \u00eens\u0103 din p\u0103cate clientul nu este at\u00e2t de specializat \u00eenc\u00e2t s\u0103 fac\u0103 diferen\u0163a de fiecare dat\u0103\u201d.<br \/>\n\u00cen ceea ce prive\u015fte planurile lor de viitor, \u00een noiembrie vor deschide un al treilea magazin, \u00eentr-o zon\u0103 central\u0103 a Capitalei, direc\u0163ie \u00een care \u015fi-au propus s\u0103 investeasc\u0103 100.000 de euro. De asemenea, vor s\u0103 se concentreze pe pia\u0163a din online, pe care au intrat \u00eenc\u0103 din urm\u0103 cu un deceniu: \u201eUnul dintre obiectivele anului 2020 este acela de a m\u0103ri num\u0103rul de comenzi venite prin intermediul site-ului\u201d.<br \/>\nIar celor care \u00ee\u015fi doresc s\u0103 \u00eenfiin\u0163eze o afacere similar\u0103 le spune \u201es\u0103 se \u00eenarmeze cu mult\u0103 r\u0103bdare, dorin\u0163a de munc\u0103, s\u0103 fie preg\u0103ti\u0163i s\u0103 \u00eenve\u0163e zilnic, s\u0103 cread\u0103 \u00een produsul lor \u015fi s\u0103 fie sinceri cu clientul!\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o pia\u0163\u0103 dominat\u0103 de fast food, produc\u0163ie industrial\u0103 \u015fi deserturi de serie, antreprenorul Alin Chivu \u015fi-a propus s\u0103 transforme o afacere de familie \u00eentr-un concept de cofet\u0103rie axat pe produse \u00een care \u00eembin\u0103 gusturile copil\u0103riei cu cerin\u0163ele clien\u0163ilor din ce \u00een ce mai cosmopoli\u0163i.&nbsp; \u201eAm \u00eenceput de la cozonacul f\u0103cut de mama acas\u0103. Eram r\u0103sf\u0103\u0163a\u0163i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[81,255,16543,18730,4126,9734,16269,246,83,4669,11196,60,31906,7541,541,7061,241],"class_list":["post-179072","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-afaceri","tag-antreprenori","tag-calitate","tag-chivu","tag-clienti","tag-concept","tag-copilarie","tag-crestere","tag-deschidere","tag-familie","tag-fast-food","tag-piata","tag-productia-industriala","tag-produse","tag-propunere","tag-serie","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179072"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179072\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}