{"id":179068,"date":"2020-01-12T19:02:08","date_gmt":"2020-01-12T19:02:08","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=179068"},"modified":"2020-01-12T19:02:08","modified_gmt":"2020-01-12T19:02:08","slug":"cine-este-romanul-care-a-ajutat-la-construirea-uneia-dintre-cele-mai-cunoscute-si-mari-afaceri-din-lume-evaluata-la-peste-95-de-miliarde-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=179068","title":{"rendered":"Cine este rom\u00e2nul care a ajutat la construirea uneia dintre cele mai cunoscute \u015fi mari afaceri din lume, evaluat\u0103 la peste 95 de miliarde de dolari"},"content":{"rendered":"

\nFondatorul Nike, Phil Night, a povestit \u00een detaliu \u00een cartea sa, \u201eShoe Dog\u201d, etapele prin care a construit \u00eempreun\u0103 cu antrenorul de sport american, William Jay \u201eBill\u201d Bowerman, afacerea cu pantofi sport evaluat\u0103 \u00een prezent la peste 95,12 miliarde de dolari.<\/p>\n

\nEl aflase c\u0103, la Seattle, la Rainier International Classic, \u201eun p\u0103tima\u015f tenismen rom\u00e2n distrugerea orice adversare care-i st\u0103tea \u00een cale \u015fi o f\u0103cea \u00eentr-o pereche de Nike Match Points \u201enou-nou\u0163i\u201d. Rom\u00e2nul era Ilie N\u0103stase, zis \u201eNasty\u201d, \u015fi, \u201ede fiecare dat\u0103 c\u00e2nd se ridica pe v\u00e2rfuri \u015fi trimitea o alt\u0103 serv\u0103 nereturnabil\u0103, lumea vedea logoul nostru\u201d, poveste\u015fte \u00eensu\u015fi Phil Knight \u00een cartea sa.<\/p>\n

\nEra anul 1972, iar fondatorul Nike \u00eencepuse la acea vreme s\u0103 \u00een\u0163eleag\u0103 importan\u0163a promov\u0103rii printr-o asociere \u00eentre  sportivii de top \u015fi brandurile din lumea sportului.<\/p>\n

\n\"\"<\/p>\n

\n\u201eAm g\u0103sit num\u0103rul agentului lui N\u0103stase. L-am sunat \u015fi i-am propus o afacere. I-am spus c\u0103 \u00eei dau 5.000 de dolari – am \u00eenghi\u0163it c\u00e2nd am spus asta – dac\u0103 b\u0103iatul lui purta echipamentul nostru. El a contracarat cu 15.000 de dolari. C\u00e2t uram s\u0103 negociez. Am convenit pe 10.000 de dolari. M-am sim\u0163it de parc\u0103 a\u015f fi fost jefuit.\u201d<\/p>\n

\nAflase de la agentul lui N\u0103stase c\u0103 acesta juca la un turneu la Omaha, iar el i-a sugerat s\u0103 zboare acolo cu h\u00e2rtiile.<\/p>\n

\n\u201eL-am \u00eent\u00e2lnit pe Nasty \u015fi pe so\u0163ia sa, Dominique, o femeie splendid\u0103, \u00eentr-o sear\u0103 de vineri la un restaurant din centrul ora\u015fului Omaha. Dup\u0103 ce a semnat pe linia punctat\u0103, dup\u0103 ce am b\u0103gat h\u00e2rtiile \u00een serviet\u0103, am comandat o cin\u0103 festiv\u0103. O sticl\u0103 de vin, \u00eenc\u0103 o sticl\u0103 de vin. La un moment dat, dintr-un motiv oarecare, am \u00eenceput s\u0103 vorbesc cu accent rom\u00e2nesc \u015fi, dintr-un motiv oarecare, Nasty a \u00eenceput s\u0103 \u00eemi zic\u0103 mie Nasty \u015fi, f\u0103r\u0103 niciun motiv aparent, supermodelul de nevast\u0103-sa a \u00eenceput s\u0103 fac\u0103 ochi dulci tuturor, inclusiv mie, iar la sf\u00e2r\u015fitul serii, c\u00e2nd m-am pr\u0103bu\u015fit \u00een camera mea, m-am \u00eentins \u00een pat \u015fi m-am uitat la contract. Zece mii de dolari, am spus cu voce tare. Zece. Mii. De dolari\u201d, poveste\u015fte Phil Knight, detaliat, \u00eent\u00e2lnirea cu tenismenul rom\u00e2n.<\/p>\n

\n\u201eEra o avere. Dar Nike avea semn\u0103tura unui atlet celebru. Am \u00eenchis ochii s\u0103 opresc camera s\u0103 se mai \u00eenv\u00e2rt\u0103 cu mine. Apoi i-am deschis pentru c\u0103, de fapt, nu \u00eemi doream ca ea s\u0103 se opreasc\u0103 din rota\u0163ie\u201d, concluzioneaz\u0103 \u00eensu\u015fi fondatorul Nike deznod\u0103m\u00e2ntul \u00eent\u00e2mpl\u0103rii, \u00een cartea sa.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Fondatorul Nike, Phil Night, a povestit \u00een detaliu \u00een cartea sa, \u201eShoe Dog\u201d, etapele prin care a construit \u00eempreun\u0103 cu antrenorul de sport american, William Jay \u201eBill\u201d Bowerman, afacerea cu pantofi sport evaluat\u0103 \u00een prezent la peste 95,12 miliarde de dolari. El aflase c\u0103, la Seattle, la Rainier International Classic, \u201eun p\u0103tima\u015f tenismen rom\u00e2n distrugerea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,272,20197,19378,11698,31857],"class_list":["post-179068","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-companie","tag-fondator","tag-ilie-nastase","tag-nike","tag-primire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=179068"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/179068\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=179068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=179068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=179068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}