{"id":178849,"date":"2020-01-04T14:41:07","date_gmt":"2020-01-04T14:41:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=178849"},"modified":"2020-01-04T14:41:07","modified_gmt":"2020-01-04T14:41:07","slug":"tanara-din-iasi-care-a-invatat-sa-coasa-la-masina-de-cusut-iar-acum-face-zeci-de-mii-de-euro-din-asta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=178849","title":{"rendered":"T\u00e2n\u0103ra din Ia\u015fi care a \u00eenv\u0103\u0163at s\u0103 coas\u0103 la ma\u015fina de cusut, iar acum face zeci de mii de euro din asta"},"content":{"rendered":"<p>\n\u201eKoja Concept este un atelier unde realiz\u0103m produse unicat, personalizate, prin tehnica prelucr\u0103rii pieilor. Totul a \u00eenceput de la ideea de a crea lucruri personalizate, pentru c\u0103 am constatat c\u0103 \u00een pia\u0163\u0103 exista o ni\u015f\u0103 pe acest domeniu, iar noi am fructificat-o\u201d, poveste\u015fte Lilia Dorofte. Investi\u0163ia ini\u0163ial\u0103 \u00een business a fost de 25.000 de euro din finan\u0163are european\u0103, iar cofinan\u0163area Koja Concept a fost de 5% din aceast\u0103 sum\u0103. Investi\u0163ia personal\u0103 a antreprenoarei a fost de circa 7.000 de euro, iar \u00een 2019 fondatoarea companiei estimeaz\u0103 s\u0103 ajung\u0103 la 55.000 de euro afaceri, \u00een cre\u015ftere cu 25% fa\u0163\u0103 de anul trecut.<\/p>\n<div>\n\u201eNu aveam experien\u0163\u0103 \u00een acest domeniu, am v\u0103zut antreprenoriat \u00een familie, dar totul a \u00eenceput de la o sclipire de a \u00eenv\u0103\u0163a s\u0103 cos la ma\u015fina de cusut, c\u0103ut\u00e2nd s\u0103 fac ceva pl\u0103cut, f\u0103r\u0103 s\u0103 \u00eencerc s\u0103 ob\u0163in beneficii. Nu am studii \u00een domeniu. Am f\u0103cut un curs de design de pantofi pentru c\u0103 \u00eemi doresc pe viitor s\u0103 pot face \u015fi asta\u201d, a mai spus Lilia Dorofte. Clien\u0163ii pot g\u0103si produsele Koja Concept \u00een cinci ora\u015fe \u2013 Constan\u0163a, Cluj, Gala\u0163i, Bucure\u015fti \u015fi Chi\u015fin\u0103u, pe re\u0163elele sociale, dar \u015fi pe site-ul kojaconcept.com. \u00cen Capital\u0103, antre\u00adprenoarea a dus produsele \u00een concept store-ul The Room Showroom, acolo unde exist\u0103 \u015fi cea mai extins\u0103 gam\u0103 de produse. Planurile antreprenoarei urm\u0103resc dezvoltarea companiei \u015fi intrarea pe noi game de produse, care s\u0103 diversifice portofoliul Koja. De asemenea, intrarea pe pie\u0163ele interna\u0163ionale este unul dintre obiective, \u00een contextul \u00een care fondatoarea businessului a interac\u0163ionat la festivalurile la care a participat cu clien\u0163ii str\u0103ini \u015fi a v\u0103zut interes din partea acestora.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De la un program de master \u00een marketing \u015fi comunicare \u00een afaceri p\u00e2n\u0103 la antreprenoriat a fost doar un pas pentru Lilia Dorofte, o antreprenoare din Ia\u015fi, care a intrat \u00een lumea de business \u00een 2016, c\u00e2nd a creat brandul Koja Concept. Ast\u0103zi produce gen\u0163i, rucsacuri, portofele personalizate din piele \u00een atelierul s\u0103u al\u0103turi de doi angaja\u0163i \u015fi are ambi\u0163ii de a trece grani\u0163ele cu produsele \u201emade in Romania\u201d.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[81,255,254,306,235,4126,272,9734,17122,30806,246,8887,27387,8545,274,293,5616,60,7541,80],"class_list":["post-178849","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-afaceri","tag-antreprenori","tag-atelier","tag-bucuresti","tag-business","tag-clienti","tag-companie","tag-concept","tag-constatare","tag-creare","tag-crestere","tag-estimare","tag-finantare-europeana","tag-iasi","tag-incepere","tag-intrare","tag-investitie","tag-piata","tag-produse","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178849"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178849\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}