{"id":178844,"date":"2020-01-04T11:44:26","date_gmt":"2020-01-04T11:44:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=178844"},"modified":"2020-01-04T11:44:26","modified_gmt":"2020-01-04T11:44:26","slug":"o-absolventa-de-sociologie-a-devenit-antreprenor-urmandu-si-o-pasiune-veche-pentru-bijuterii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=178844","title":{"rendered":"O absolvent\u0103 de sociologie a devenit antreprenor urm\u00e2ndu-\u015fi o pasiune veche pentru bijuterii"},"content":{"rendered":"<p>\n\u201eAm pornit cu un stand de bijuterii \u00eentr-un mall din Cluj-Napoca \u015fi \u00een primii doi ani vindeam al\u0103turi de prima mea angajat\u0103. Astfel am v\u0103zut care sunt nevoile pie\u0163ei, ce se cere, cum evolueaz\u0103 trendurile \u015fi ulterior mi-am dat seama c\u0103 mi-a\u015f dori ceva mai mult pentru acest business\u201d, poveste\u015fte Ioana Susan, fondatoarea Chic Bijoux.<\/p>\n<div>\nUlterior, a \u00eenceput s\u0103 fac\u0103 bijuterii \u00eentr-un mic atelier din Cluj, dup\u0103 o colaborare cu Swarovski, de la care cump\u0103ra cristalele chiar de la fabrica din Austria \u015fi le monta \u00een argint \u00een Rom\u00e2nia. \u201eMi se p\u0103rea o provocare c\u0103 fac produc\u0163ie, dar acum c\u00e2nd m\u0103 uit \u00een urm\u0103 \u00eemi dau seama c\u0103 f\u0103ceam de fapt asamblare. Acum avem echipamentele necesare prin care putem s\u0103 turn\u0103m, s\u0103 lamin\u0103m, s\u0103 facem efectiv o bijuterie.\u201d Sorin Buiac s-a al\u0103turat businessului Chic Bijoux \u00een urm\u0103 cu cinci ani, moment din care cei doi antreprenori au \u00eenceput s\u0103 dezvolte atelierul de bijuterii \u015fi s\u0103-\u015fi defineasc\u0103 mai clar priorit\u0103\u0163ile. \u201e\u00cen prim\u0103 faz\u0103 am investit 20.000 de euro. C\u00e2nd ne-am asociat, am deschis \u015fi alte insule \u00een malluri.\u201d Pre\u0163urile bijuteriilor \u00eencep de la 50 de lei \u015fi ajung la 250 de lei, pentru cele din argint, iar pre\u0163ul celor din aur se calculeaz\u0103 \u00een func\u0163ie de gramaj \u2013 o br\u0103\u0163ar\u0103 poate costa peste 1.000 de lei.<\/div>\n<div>\nProdusele Chic Bijoux sunt prezente \u00een propriul magazin online, dar sunt listate \u015fi pe Amazon UK, iar anul viitor antreprenorii \u00ee\u015fi propun s\u0103 le listeze \u015fi pe Amazon Europa \u015fi SUA.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ioana Susan, absolvent\u0103 de Limbi Str\u0103ine \u015fi Sociologie \u00een Cluj-Napoca, a decis \u00een decembrie 2010 s\u0103 devin\u0103 antreprenor, urm\u00e2ndu-\u015fi vechea pasiune pentru bijuterii, \u015fi a deschis un butic de tip insul\u0103, sub brandul Chic Bijoux, \u00eentr-un mall din Cluj unde vindea la \u00eenceput bijuterii aduse din import. \u00cen 2014 i s-a al\u0103turat \u00een mica afacere \u015fi Sorin Buiac, iar \u00eempreun\u0103 au dezvoltat partea de produc\u0163ie, cea care define\u015fte ast\u0103zi afacerea celor doi antreprenori clujeni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[10254,81,255,7313,7179,7426,9597,9108,83,7442,8386,274,17274,7220,259],"class_list":["post-178844","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-absolventi","tag-afaceri","tag-antreprenori","tag-bijuterii","tag-brand","tag-cluj","tag-cluj-napoca","tag-decizie","tag-deschidere","tag-dezvoltare","tag-import","tag-incepere","tag-insula","tag-mall","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178844"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178844\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}