\nCompania Alix Avien Cosmetics, care distribuie pe pia\u0163a local\u0103 branduri de cosmetice, parfumuri \u015fi produse de \u00eengrijire personal\u0103 precum Alix Avien, Dalin, Sesu sau XO, a fost preluat\u0103 de grupul turc Sora Cosmetics, conform surselor ZF. Tranzac\u0163ia se ridic\u0103 la circa 8 milioane de dolari ( peste 7 milioane de euro), conform acelora\u015fi surse. Compania era de\u0163inut\u0103 de un alt grup din Turcia \u2013 Kopas Kozmetik.<\/p>\n
\nAlix Avien Cosmetics avut \u00een 2018 o cifr\u0103 de afaceri de 13 milioane de lei, \u00een cre\u015ftere cu 9% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e. Profitul companiei s-a ridicat la 15.000 de lei, fa\u0163\u0103 de o pierdere net\u0103 de 280.000 de lei. Compania are un num\u0103r mediu de 13 salaria\u0163i. Alix Avien Cosmetics a fost \u00eenfiin\u0163at\u0103 \u00een 2001 \u015fi are ca domeniu de activitate comer\u0163ul cu ridicata al produselor cosmetice \u015fi de parfumerie. Kopas Kozmetik produce branduri precum Dalin \u015fi Sesu \u015fi export\u0103 \u00een mai bine de 20 de pie\u0163e. Pe de alt\u0103 parte, istoria Sora Cosmetics \u00eencepe \u00een 1981 c\u00e2nd a \u00eenceput s\u0103 produc\u0103 prima ma\u015fin\u0103 de umplere cu aerosoli din Turcia. Ulterior, compania de venit unul dintre cei mai mari juc\u0103tori de pe pia\u0163a de cosmetice din Turcia. Grupul produce at\u00e2t cosmetice \u015fi parfumuri, c\u00e2t \u015fi iahturi \u015fi echipamente.<\/p>\n
\nRom\u00e2nii cheltuie an de an circa 1 mld. euro pe produse de cosmetic\u0103, parfumerie \u015fi \u00eengrijire personal\u0103, conform unei analize anterioare a ZF.<\/p>\n
\nPia\u0163a este puternic fragmentat\u0103 \u015fi disputat\u0103 \u00een special de juc\u0103tori str\u0103ini, parte a unor grupuri gigant, cu for\u0163\u0103 financiar\u0103 \u015fi bugete de marketing pe m\u0103sur\u0103. Astfel, primii trei juc\u0103tori, care au \u00eempreun\u0103 un sfert din pia\u0163\u0103, sunt to\u0163i str\u0103ini. Liderul pie\u0163ei de cosmetice este gigantul francez L\u2019Or\u00e9al, care a ajuns s\u0103 \u201em\u0103n\u00e2nce\u201d 10,3% din v\u00e2nz\u0103rile de cosmetice din Rom\u00e2nia.<\/p>\n
\nCompania a ajuns lider de pia\u0163\u0103 dup\u0103 ce a dep\u0103\u015fit grupul de v\u00e2nz\u0103ri directe Avon, conform cifrelor oferite de compania de cercetare de pia\u0163\u0103 Euromonitor. \u00cen top 15 juc\u0103tori exist\u0103 doar dou\u0103 companii cu ac\u0163ionariat local, Farmec pe pozi\u0163ia a cincea \u015fi Papillon Laboratoires (Loncolor) pe 14.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Alix Avien Cosmetics, care distribuie pe pia\u0163a local\u0103 branduri de cosmetice, parfumuri \u015fi produse de \u00eengrijire personal\u0103 precum Alix Avien, Dalin, Sesu sau XO, a fost preluat\u0103 de grupul turc Sora Cosmetics, conform surselor ZF. Tranzac\u0163ia se ridic\u0103 la circa 8 milioane de dolari ( peste 7 milioane de euro), conform acelora\u015fi surse. Compania […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[45946,45947,5622,60,7518,23870,7249],"class_list":["post-178832","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alix-avien","tag-bebak","tag-cosmetice","tag-piata","tag-preluare","tag-sora","tag-turcia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178832"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178832\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}