{"id":178824,"date":"2020-01-03T10:00:00","date_gmt":"2020-01-03T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=178824"},"modified":"2020-01-03T10:00:00","modified_gmt":"2020-01-03T10:00:00","slug":"va-mai-amintiti-de-fostele-aprozaruri-cum-au-reusit-trei-antreprenori-sa-deschida-o-astfel-de-afacere-in-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=178824","title":{"rendered":"V\u0103 mai aminti\u0163i de fostele aprozaruri? Cum au reu\u015fit trei antreprenori s\u0103 deschid\u0103 o astfel de afacere \u00een Bucure\u015fti"},"content":{"rendered":"<p>\n<br \/>\n\u201ePovestea \u00eencepe cu ferma noastr\u0103, situat\u0103 \u00een unul dintre cele mai faimoase bazine legumicole din \u0163ar\u0103 \u2013 comuna B\u0103leni, jude\u0163ul D\u00e2mbovi\u0163a. Aceasta (ferma \u2013 n. red.) se \u00eentinde pe o suprafa\u0163\u0103 de 6,5 hectare de teren, dintre care 5.000 de metri p\u0103tra\u0163i sunt spa\u0163ii protejate (sere \u2013 n. red.), unde cultiv\u0103m aproape toate tipurile de legume\u201d, spune Ilie Ciorchin\u0103, cofondator al Legoomi.<br \/>\n\u00cen B\u0103leni, el \u015fi partenerii s\u0103i de business cultiv\u0103 ro\u015fii, cartofi, r\u0103d\u0103cinoase \u015fi verde\u0163uri, pe care le v\u00e2nd \u00een perioada martie-noiembrie. Av\u00e2nd capacit\u0103\u0163i de stocare, legumele pot fi depozitate \u015fi comercializate chiar \u015fi \u00een perioada rece a anului.<br \/>\nBusinessul a fost completat anul acesta \u015fi cu un concept store Legoomi, o variant\u0103 modern\u0103 a aprozarului de alt\u0103dat\u0103, situat pe bulevardul Dacia din Bucure\u015fti, la nr. 130 A. Decizia a venit \u00een contextul \u00een care \u00een pia\u0163\u0103 exist\u0103 numero\u015fi intermediari \u00eentre produc\u0103tori \u015fi cump\u0103r\u0103tori, astfel c\u0103 cei trei antreprenori au vrut s\u0103 vin\u0103 mai aproape de consumatori. Un kilogram de ro\u015fii de exemplu porne\u015fte de la 4 lei \u015fi poate ajunge la 10 lei, \u00een func\u0163ie de soi. O leg\u0103tur\u0103 de ceap\u0103 verde, de leu\u015ftean sau de p\u0103trunjel este 2 lei, un kilogram de cartofi albi \u2013 2,5 lei, unul de morcovi \u2013 4 lei, iar unul de castrave\u0163i \u2013 5 lei, potrivit datelor de pe site, unde pot fi plasate \u015fi comenzi.<br \/>\n\u201eClien\u0163ii no\u015ftri sunt at\u00e2t cei din sfera B2C, c\u00e2t \u015fi din sfera B2B. Prin Legoomi, acoperim partea de B2C, adic\u0103 profilul clasic al cump\u0103r\u0103torului, iar prin intermediul segmentului HoReCa, ne adres\u0103m clien\u0163ilor din B2B, mai exact restaurante, unit\u0103\u0163i de tip fast food, cafenele, at\u00e2t din Bucure\u015fti, c\u00e2t \u015fi din proximitatea acestuia\u201d, explic\u0103 Ilie Ciorchin\u0103.<br \/>\nV\u00e2nz\u0103rile de legume le-au adus celor trei fondatori o cifr\u0103 de afaceri de 100.000 de euro \u00een 2018, \u00een condi\u0163iile \u00een care nu aveau \u00eenc\u0103 un punct de desfacere, iar profitul a fost de aproximativ 12.000 de euro, cu patru angaja\u0163i. \u00cen 2019, doar \u00een prima jum\u0103tate a anului, Legoomi a egalat cifra de afaceri realizat\u0103 anul trecut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ilie Ciorchin\u0103 (foto), Marius Tudorache \u015fi Andrei Dr\u0103gan au \u00eenceput, \u00een urm\u0103 cu patru ani, s\u0103 cultive legume \u00een localitatea B\u0103leni din jude\u0163ul D\u00e2mbovi\u0163a, iar anul acesta au deschis un aprozar modern \u00een Bucure\u015fti, sub numele Legoomi, unde v\u00e2nd propriile produse agricole. Investi\u0163ia \u00een aprozar a fost de 50.000 de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[306,235,19205,388,4126,13018,83,11674,274,5616,16994,5836,19981,7541,4878],"class_list":["post-178824","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-bucuresti","tag-business","tag-cartofi","tag-cifra-de-afaceri","tag-clienti","tag-dambovita","tag-deschidere","tag-ferma","tag-incepere","tag-investitie","tag-legume","tag-nume","tag-perioada","tag-produse","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178824"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178824\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}