\n
\n\u201eSite-ul l\u0103di\u0163e.ro a ap\u0103rut la sf\u00e2r\u015fitul anului 2017, \u00eens\u0103 ideea lui a \u00eenceput \u00eenc\u0103 din anul 2016. Ideea a venit \u00een momentul \u00een care \u00een atelierul nostru de t\u00e2mpl\u0103rie ne-a intrat o cerere pentru acest gen de produse, de la administratorul unui hotel din Drobeta-Turnu Severin, care ne-a spus c\u0103 ar vrea s\u0103-i facem un raft. Am proiectat, am creat proiectul, l-am predat clientului. Am v\u0103zut c\u0103 exist\u0103 cerere pentru acest tip de produs \u015fi am \u00eenceput s\u0103 facem mai multe. La \u00eenceput am v\u00e2ndut pe OLX\u201d, poveste\u015fte M\u0103d\u0103lin Pop.
\n\u00cen 2018, businessul cu l\u0103di\u0163e a generat afaceri de 250.000 de lei (circa 54.000 de euro), \u00eens\u0103 cererile numeroase ar fi putut aduce \u015fi mai multe v\u00e2nz\u0103ri, problema fiind c\u0103 lipsa unui num\u0103r suficient de angaja\u0163i a \u00eempiedicat onorarea tuturor comenzilor.
\nDurbanele urbane poart\u0103 nume care amintesc de personaje din pove\u015ftile \u015fi legendele rom\u00e2ne\u015fti, printre care Cos\u00e2nzeana, Dochia, Neghini\u0163\u0103 \u015fi F\u0103t-Frumos. Cea mai mic\u0103 l\u0103di\u0163\u0103 \u2013 Neghini\u0163\u0103 \u2013 cost\u0103 15 lei, iar cea mai scump\u0103 \u2013 momentan \u00een stadiul de prototip \u2013 va ajunge la 130 de lei.
\nDincolo de produsele standard, se pot face \u015fi l\u0103di\u0163e personalizate pe cerin\u0163ele clientului. \u00cen medie, \u00een atelierul din Bra\u015fov, se produc 1.000 de l\u0103di\u0163e pe lun\u0103.
\n\u201ePublicul nostru \u0163int\u0103 este popula\u0163ia de 25-45 de ani, tineri care \u00ee\u015fi renoveaz\u0103 sau cump\u0103r\u0103 un apartament \u015fi aleg l\u0103di\u0163ele noastre pentru realizarea unor piese de mobilier (rafturi, m\u0103su\u0163e, etajere etc). Mai sunt \u015fi tinerii antreprenori care deschid cafenele sau restaurante \u015fi \u00ee\u015fi doresc un design minimalist \u00een spa\u0163iul lor, agen\u0163ii de publicitate care folosesc l\u0103di\u0163ele ca mijloc de promovare pentru clien\u0163ii lor sau firme mari care folosesc l\u0103di\u0163ele noastre pentru a oferi angaja\u0163ilor, cu ocazia s\u0103rb\u0103torilor, pachete cu produse, iar l\u0103di\u0163ele noastre vin ca mijloc de ambalare \u015fi transport.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u0103d\u0103lin Pop din Bra\u015fov a \u00eenceput s\u0103 produc\u0103 \u00een urm\u0103 cu aproape doi ani l\u0103di\u0163e din lemn \u00een atelierul de t\u00e2mpl\u0103rie al familiei sale. Sub brandul Durbane Urbane, el face l\u0103di\u0163e \u00een scop at\u00e2t practic, c\u00e2t \u015fi estetic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[192,254,7179,7985,4126,4669,274,13757,7814,8932,7541,33052],"class_list":["post-178823","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-angajati","tag-atelier","tag-brand","tag-brasov","tag-clienti","tag-familie","tag-incepere","tag-lemn","tag-pop","tag-poveste","tag-produse","tag-scop"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178823"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178823\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}