\n
\n\u201eE o poveste de familie care dep\u0103\u015fe\u015fte cinci genera\u0163ii. \u00cen Arge\u015f se face \u0163uic\u0103 dintotdeauna, str\u0103bunicul, bunicul au avut cazanul satului. Ne-am g\u00e2ndit c\u0103 e un produs pur rom\u00e2nesc, autentic \u015fi e p\u0103cat s\u0103 nu \u00eel scoatem \u00een fa\u0163\u0103, s\u0103-l vindem \u00eentr-o sticl\u0103 premium\u201d, a povestit Irina M\u0103r\u0103\u015foiu, implicat\u0103 \u00een business al\u0103turi de fratele \u015fi de tat\u0103l ei.<\/p>\n
\nElementele de brand, de la nume p\u00e2n\u0103 la etichet\u0103, au fost create de un designer, antreprenorii dorindu-\u015fi s\u0103 prezinte conceptul de familie.
\n\u00cen portofoliul Pater sunt \u00een prezent trei produse \u2013 \u0163uica de prun\u0103, rachiul de pere \u015fi rachiul de struguri, iar planurile antreprenorilor sunt s\u0103 lanseze \u015fi un rachiu de gutui. \u00cen afar\u0103 de struguri, care vin de la al\u0163i furnizori, restul fructelor sunt produse \u00een livezile familiei sau vin de la produc\u0103tori din zona Arge\u015fului, una renumit\u0103 pentru fructe. \u00cen 2018, produc\u0163ia Pater a fost de 3.600 de sticle de \u0163uic\u0103 de prune. Pre\u0163ul unei sticle este de peste 160 de lei, \u00eenscriindu-se \u00een segmentul premium.<\/p>\n
\nPentru c\u0103 familia avea deja cazanul de \u0163uic\u0103, dar \u015fi livezile de pomi, investi\u0163ia ini\u0163ial\u0103 a fost \u00een jurul a 50.000 de euro \u015fi a presupus crearea brandului \u015fi a sticlelor. Irina M\u0103r\u0103\u015foiu poveste\u015fte \u00eens\u0103 c\u0103 dac\u0103 nu ar fi existat deja toat\u0103 aceast\u0103 infrastructur\u0103 a produc\u0163iei, investi\u0163ia ar fi fost mult mai mare.<\/p>\n
\n\u00centreaga familie M\u0103r\u0103\u015foiu este implicat\u0103 \u00een business, inclusiv copiii, care aduc sticlele pentru \u00eembuteliere sau ajut\u0103 la culesul fructelor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Familia M\u0103r\u0103\u015foiu din jude\u0163ul Arge\u015f produce \u0163uic\u0103 din tat\u0103 \u00een fiu de cinci genera\u0163ii, iar la finalul anului 2017 a ap\u0103rut brandul Pater, care a ajuns \u00een marile lan\u0163uri de restaurante, \u00een hoteluri, \u00een mai multe b\u0103c\u0103nii din Capital\u0103, dar \u015fi \u00een aeroportul Otopeni. \u00cen 2018, micul produc\u0103tor din Arge\u015f a avut afaceri de 20.000 de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[481,81,255,15551,7179,235,5607,4669,22407,16431,6552,476,297,7436,22923,5061],"class_list":["post-178650","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-aeroportul-otopeni","tag-afaceri","tag-antreprenori","tag-arges","tag-brand","tag-business","tag-capitala","tag-familie","tag-fiu","tag-fructe","tag-hoteluri","tag-otopeni","tag-producator","tag-restaurante","tag-retete","tag-tata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178650"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178650\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}