\nDescrierea inova\u0163iei:
\n\u00cen industria pl\u0103\u0163ilor, mi\u015fcarea fundamental\u0103 dinspre plastic spre digital s-a accelerat, context \u00een care compania global\u0103 de tehnologii de plat\u0103 Visa lucreaz\u0103 \u00een mod constant la dezvoltarea de produse \u015fi elemente de securitate, potrivit informa\u0163iilor trimise de reprezentan\u0163ii companiei. Serviciul Visa Token Service, realizat \u00eempreun\u0103 cu Banca Transilvania, reprezint\u0103 cea mai avansat\u0103 tehnologie de criptare a datelor, care \u00eenlocuie\u015fte informa\u0163iile sensibile de pe card (cum ar fi codul de 16 cifre sau data expir\u0103rii cardului) cu un identificator digital unic folosit pentru procesarea pl\u0103\u0163ilor, astfel \u00eenc\u00e2t datele cardului nu sunt expuse \u00een timpul tranzac\u0163iei de plat\u0103, care se realizeaz\u0103 prin infrastructura de procesare a pl\u0103\u0163ilor existent\u0103. Persoanele responsabile de dezvoltarea proiectului sunt Elena Ungureanu, country manager al Visa Rom\u00e2nia, \u015fi Adrian Trache, digital product senior manager pentru Rom\u00e2nia, Croa\u0163ia, Slovenia \u015fi Malta.<\/p>\n
\nElementul de noutate:
\nLansarea primului portofel digital din Europa de Sud-Est reprezint\u0103 un punct de referin\u0163\u0103 pentru pia\u0163a rom\u00e2neasc\u0103, \u00eentruc\u00e2t marcheaz\u0103 introducerea serviciilor de plat\u0103 mobile, care au pus telefonul mobil \u015fi ulterior ceasurile inteligente \u00een centrul experien\u0163ei de plat\u0103 pentru consumator.<\/p>\n
\nEfectele inova\u0163iei:
\nPl\u0103\u0163ile mobile cu Visa \u00eenregistreaz\u0103 un ritm mediu de cre\u015ftere de circa 10% pe lun\u0103, iar Visa \u00eencheie constant noi parteneriate pentru extinderea pl\u0103\u0163ilor digitale. De la introducerea BT Pay anul trecut, au fost lansate pe pia\u0163\u0103 alte servicii de plat\u0103 cu telefonul mobil care folosesc tehnologia de tokenizare Visa, precum ING Pay, Apple Pay, Orange Pay, George Pay, Garmin Pay \u015fi Fitbit Pay. \u00cen plus, 1 din 10 pl\u0103\u0163i \u00een magazine este realizat\u0103 cu Visa prin intermediul portofelelor digitale, ceea ce pozi\u0163ioneaz\u0103 Rom\u00e2nia printre primele \u0163\u0103ri la nivel global \u00een privin\u0163a adop\u0163iei pl\u0103\u0163ilor mobile.
\nPeste 2 milioane de posesori de carduri Visa emise de Banca Transilvania \u00ee\u015fi pot utiliza telefoanele mobile pentru pl\u0103\u0163i rapide \u015fi sigure la milioane de comercian\u0163i din \u00eentreaga lume care accept\u0103 tranzac\u0163ii contactless.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cempreun\u0103 cu Banca Transilvania, Visa a lansat pe pia\u0163a rom\u00e2neasc\u0103 primul portofel digital care utilizeaz\u0103 serviciul de tokenizare Visa, o premier\u0103 pentru Europa de Sud-Est.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[237,7667,272,7594,7442,438,32766,47,60,93,7547,98,8369,9130,99,95],"class_list":["post-178268","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-banca-transilvania","tag-card","tag-companie","tag-croatia","tag-dezvoltare","tag-europa","tag-folosire","tag-lansare","tag-piata","tag-plati","tag-premiera","tag-romania","tag-service","tag-serviciu","tag-transilvania","tag-visa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178268"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178268\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}