\nSpre finalul s\u0103pt\u0103m\u00e2nii trecute au fost des\u00adchise magazine Supeco \u00een Cluj-Napo\u00adca, Bra\u015fov \u015fi Piatra Neam\u0163, urm\u0103toarea inau\u00adgurare fiind cea din cadrul proiectului reziden\u0163ial Militari Residence. Re\u0163eaua a dep\u0103\u015fit astfel pragul de 20 de unit\u0103\u0163i, \u00eens\u0103 din datele ZF expansiunea nu se va opri aici.<\/p>\n
\n\u201eAcceler\u0103m puternic expansiunea pe acest format\u201c, spunea recent Jean Richard de Latour, executivul francez care conduce de un an opera\u0163iunile locale ale Carrefour \u00een Rom\u00e2nia.<\/p>\n
\nEl explica totodat\u0103 c\u0103 \u00een magazinele Supeco exist\u0103 peste 250 de produse cu pre\u0163uri mai mici de 1 leu.<\/p>\n
\n\u201ePutem s\u0103 \u0163inem pre\u0163urile at\u00e2t de jos pentru c\u0103 \u0163inem costurile opera\u0163ionale la minimum. Magazinele arat\u0103 ca ni\u015fte depozite \u00een miniatur\u0103, nu avem muzic\u0103 \u00een magazin \u015fi nici nu investim \u00een marketing. Mai mult, avem beton pe jos, nu marmur\u0103 sau alt tip de pardoseal\u0103.\u201c<\/p>\n
\nCEO-ul Carrefour Rom\u00e2nia mai ad\u0103\u00adu\u00adga c\u0103 acest format a fost ini\u0163ial imple\u00admen\u00adtat \u00een ora\u015fe medii din \u0163ar\u0103, dar acum com\u00adpania s-a orientat \u015fi c\u0103tre centrele ur\u00adbane mari precum Bucure\u015fti, Ia\u015fi \u015fi Cluj-Napoca.<\/p>\n
\nDoar \u00een ultimul an Carrefour a mai mult dec\u00e2t dublat re\u0163eaua de magazine Supeco, un mix de discount \u015fi cash & carry. Brandul a fost adus pe pia\u0163a local\u0103 \u00een 2014 \u00een toamn\u0103, c\u00e2nd a fost deschis\u0103 prima unitate \u00een R\u00e2mnicu V\u00e2lcea.<\/p>\n
\n\u00cen primii patru ani de prezen\u0163\u0103 pe pia\u0163a compania a fost prudent\u0103 atunci c\u00e2nd a venit vorba de deschideri.<\/p>\n
\nOficialii Carrefour Rom\u00e2nia nu au dezv\u0103luit ini\u0163ial multe detalii legate de acest brand, afirm\u00e2nd c\u0103 este operat de o companie distinct\u0103 \u015fi are un management diferit de cel al celorlalte companii ale grupului francez – Carrefour Rom\u00e2nia (administreaz\u0103 hipermarketurile, online-ul \u015fi magazinele de proximitate) \u015fi Artima (supermarketurile Market) \u015fi Columbus Investment (supermarketurile ce au apar\u0163inut re\u0163elei Billa). Acum \u00eens\u0103 comunicarea se face la comun.<\/p>\n
\nFrancezii au \u00een Rom\u00e2nia peste 360 de magazine sub mai multe formate. An de an Carrefour deschide c\u00e2teva zeci de magazine, \u00een special pe suprafa\u0163\u0103 mic\u0103, \u00eens\u0103 exist\u0103 de regul\u0103 \u015fi 1-2 inaugur\u0103ri de hipermarketuri. Businessul cumulat sare de 2 mld. euro.<\/p>\n
\nMagazinele Supeco sunt operate de Supeco Investment cu afaceri de 264 mil. lei (57 mil. euro) \u00een 2018, \u00een urcare cu 80% fa\u0163\u0103 de anul anterior. De altfel, afacerile aproape s-au dublat constant de la intrarea pe pia\u0163\u0103. Aceast\u0103 firm\u0103 este de\u0163inut\u0103, conform ultimelor date ale ZF, de Carrefour Rom\u00e2nia (cu 90% din ac\u0163iuni) \u015fi Artima (10% din titluri).<\/p>\n
\nO parte din magazinele Supeco sunt amplasate \u00een locul supermarketurilor Interex \u015fi Billa, branduri care au ie\u015fit de pe pia\u0163\u0103. Magazinele Supeco, format ce a fost lansat ini\u0163ial \u00een Spania, au o suprafa\u0163\u0103 ce variaz\u0103 \u00eentre 1.500 \u015fi 2.000 mp \u015fi v\u00e2nd \u00een special produse de b\u0103c\u0103nie, lichide, produse pentru \u00eentre\u0163inerea casei, produse pentru igiena personal\u0103, produse proaspete cu autoservire, fructe \u015fi legume \u015fi carne proasp\u0103t\u0103.<\/p>\n
\n <\/p>\n
\nMagazinele Supeco, care sunt un concept hibrid \u00eentre cash&carry \u015fi discounter, sunt operate de Supeco Investment cu afaceri de 264 mil. lei (57 mil. euro) \u00een 2018, \u00een urcare cu 80% fa\u0163\u0103 de anul anterior.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Spre finalul s\u0103pt\u0103m\u00e2nii trecute au fost des\u00adchise magazine Supeco \u00een Cluj-Napo\u00adca, Bra\u015fov \u015fi Piatra Neam\u0163, urm\u0103toarea inau\u00adgurare fiind cea din cadrul proiectului reziden\u0163ial Militari Residence. Re\u0163eaua a dep\u0103\u015fit astfel pragul de 20 de unit\u0103\u0163i, \u00eens\u0103 din datele ZF expansiunea nu se va opri aici.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,83,7876,387,9609],"class_list":["post-178139","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-deschidere","tag-format","tag-magazine","tag-militari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178139"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/178139\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}