{"id":177641,"date":"2019-11-21T18:34:23","date_gmt":"2019-11-21T18:34:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=177641"},"modified":"2019-11-21T18:34:23","modified_gmt":"2019-11-21T18:34:23","slug":"afaceri-de-la-zero-daniel-marasescu-s-a-intors-in-romania-dupa-13-ani-petrecuti-in-spania-ca-sa-si-faca-business-din-amenajarea-spatiilor-verzi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=177641","title":{"rendered":"Afaceri de la zero. Daniel M\u0103r\u0103\u015fescu s-a \u00eentors \u00een Rom\u00e2nia dup\u0103 13 ani petrecu\u0163i \u00een Spania ca s\u0103-\u015fi fac\u0103 business din amenajarea spa\u0163iilor verzi"},"content":{"rendered":"<p>\n\u201e\u00cen primul an de func\u0163ionare, 2019, estimez o cifr\u0103 de afaceri de 120.000 euro.\u201c<\/p>\n<p>\nDaniel M\u0103r\u0103\u015fescu, 33 de ani, a revenit definitiv \u00een Rom\u00e2nia \u00een luna mai a anului 2018 du\u00adp\u0103 ce a ob\u0163inut 44.000 de euro prin programul Start-Up Nation s\u0103-\u015fi fac\u0103 un business \u00een domeniul ame\u00adnaj\u0103rilor spa\u0163iilor verzi. \u00cen primul an de ac\u00adti\u00advitate a realizat 30 de proiecte de ame\u00adna\u00adj\u0103ri peisagistice \u015fi a\u015fteapt\u0103 venituri de 120.000 euro.<\/p>\n<p>\n\u201eAfacerea a pornit din dorin\u0163a de a reveni \u00een Rom\u00e2nia \u015fi de a demonstra c\u0103 pot face business \u015fi \u00een \u0163ara \u00een care m-am n\u0103scut. Cu 13 ani \u00een urm\u0103, p\u0103rin\u0163ii mei au decis s\u0103 se stabileasc\u0103 \u00een Spania, dezvolt\u00e2nd o afacere \u00een domeniul construc\u0163iilor. (\u2026) Spre deosebire de Spania, \u00een Rom\u00e2nia nu exist\u0103 o cultur\u0103 \u00een domeniul amenaj\u0103rilor spa\u0163iilor verzi. Pu\u0163ini erau furnizorii de servicii peisagistice care puteau r\u0103spunde cerin\u0163elor pie\u0163ei, iar eu am identificat aceast\u0103 oportunitate \u015fi mi-am propus s\u0103 o fructific\u201c, spune Daniel M\u0103r\u0103\u015fes\u00adcu, proprietarul El Jardin.<\/p>\n<p>\nEl afirm\u0103 c\u0103 \u00een timpul vizite\u00adlor periodice din Rom\u00e2nia a ob\u00adservat efervescen\u0163a cu care se con\u00adstruia \u00een Bucure\u015fti, at\u00e2t \u00een sec\u00adtorul reziden\u0163ial, c\u00e2t \u015fi \u00een cel de birouri, iar, la polul opus, a ob\u00adservat lentoarea de pe pia\u0163a amenaj\u0103rilor peisagistice.<\/p>\n<p>\nAstfel, \u00een 2017 a hot\u0103r\u00e2t s\u0103 des\u00adchid\u0103 o afacere \u00een domeniul amenaj\u0103rilor peisagistice \u00een Ro\u00adm\u00e2nia \u015fi a urmat un stagiu de spe\u00adcializare \u00een domeniu la uni\u00adver\u00adsitatea San Jorge din Zaragoza. \u201e\u00cen tot acest timp, am c\u0103utat informa\u0163ii despre pia\u0163a din Rom\u00e2nia \u015fi eventualele surse de finan\u00ad\u0163are. Am aplicat pentru Start-Up Nation, iar \u00een luna mai 2018 m-am mutat definitiv \u00een Rom\u00e2nia \u015fi am \u00eenceput activitatea.\u201c Pe l\u00e2ng\u0103 finan\u0163area de 44.000 de euro, \u00een etapa ini\u0163ial\u0103 a mai investit aproximativ 20.000 de euro \u00een achizi\u0163ionarea de echipamente.<\/p>\n<p>\n\u00cen 18 luni de activitate, antreprenorul a realizat peste 30 de proiecte, businessul fiind sezonier. \u201eIni\u0163ial m-am g\u00e2ndit c\u0103 proiectele vor fi amenaj\u0103ri de gr\u0103dini private, \u00een zonele aflate \u00een plin\u0103 dezvoltare imobiliar\u0103. \u00cens\u0103 avem multe cereri din zona corporate. Vara aceasta am realizat un proiect complex, de 4.000 mp, pentru o multina\u0163ional\u0103 din domeniul FMCG, am \u00eenceput colaborarea cu un complex reziden\u0163ial de case din Pipera \u015fi suntem \u00een etapa de proiectare pentru amenajarea spa\u0163iului verde al unei rafin\u0103rii\u201c, explic\u0103 Daniel M\u0103r\u0103\u015fescu.<\/p>\n<p>\nAntreprenorul spune c\u0103 rea\u00adli\u00adzarea fiec\u0103rui proiect \u00een\u00adcepe cu o vizit\u0103 la beneficiar, \u00een cadrul c\u0103reia discut\u0103 despre a\u015ftept\u0103rile acestuia \u015fi locul unde urmeaz\u0103 s\u0103 fie realizat\u0103 gr\u0103\u00addina, dar \u015fi stilul arhitectural al construc\u00ad\u0163iei. Apoi urmeaz\u0103 etapa de proiectare, \u00een care folose\u015fte un program performant care genereaz\u0103 inclusiv rand\u0103ri video. \u201ePractic, clientul \u00ee\u015fi poate previzualiza gr\u0103dina \u00eenainte de a \u00eencepe execu\u0163ia.\u201c<\/p>\n<p>\n\u201e\u00cen func\u0163ie de complexitatea proiectului \u015fi de a\u015ftept\u0103rile clientului, un proiect poate dura de la 2-3 zile, p\u00e2n\u0103 la 2-3 s\u0103pt\u0103m\u00e2ni pentru proiectele care presupun construc\u0163ia de piscine, iazuri, spa\u0163ii de joac\u0103, alei. Costurile pornesc de la 20 euro\/mp \u015fi ajung chiar la c\u00e2teva mii de euro\/mp \u00een func\u0163ie de complexitatea proiectului, plantele \u015fi mobilierul dorite de client\u201c, a mai spus Daniel M\u0103r\u0103\u015fescu.<\/p>\n<p>\nAntreprenorul consider\u0103 c\u0103 acest segment este \u00een cre\u015ftere, pentru c\u0103 tot mai mul\u0163i proprietari \u00ee\u015fi doresc o gr\u0103din\u0103 \u00een armonie cu arhitectura casei, o gr\u0103din\u0103 cu forme sau culori deosebite, un spa\u0163iu care s\u0103 \u00eei reprezinte. Clien\u0163ii s\u0103i sunt \u00een general familii de tineri care \u00ee\u015fi doresc o experien\u0163\u0103 de locuire c\u00e2t mai pl\u0103cut\u0103 \u015fi care vor s\u0103 valorifice inteligent spa\u0163iul exterior casei.&nbsp;<\/p>\n<p>\n\u201eAnul 2019 este primul \u00een care am func\u0163ionat de la \u00eenceputul sezonului de amenaj\u0103ri \u015fi sunt mul\u0163umit de modul \u00een care a avoluat businessul de la lun\u0103 la lun\u0103. La finalul anului estimez o cifr\u0103 de afaceri de 120.000 euro\u201c.<\/p>\n<p>\nDaniel M\u0103r\u0103\u015fescu are deja lucr\u0103ri contractate pentru anul 2020. Pentru urm\u0103torii ani, antreprenorul \u015fi-a propus s\u0103 \u00ee\u015fi extind\u0103 afacerea prin \u00eenfiin\u0163area propriei pepiniere \u015fi a unei linii de produc\u0163ie pentru decora\u0163iuni \u015fi mobilier de gr\u0103din\u0103. \u201e\u00cemi doresc s\u0103 coordonez o echip\u0103 de arhitec\u0163i peisagi\u015fti care s\u0103 \u00eemi \u00eemp\u0103rt\u0103\u015feasc\u0103 viziunea de business \u015fi s\u0103 cresc num\u0103rul de proiecte la un minim de 20\/lun\u0103. P\u00e2n\u0103 acum, am atins toate obiectivele pe care le-am stabilit \u00een aceast\u0103 afacere \u015fi sunt optimist \u015fi pentru viitor.\u201c<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>ZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103.&nbsp;<\/strong><\/p>\n<p>\n<strong>\u2666&nbsp;<\/strong><strong>Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero.<\/strong><\/p>\n<p>\n<strong>\u2666&nbsp;<\/strong><strong>\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201e\u00cen primul an de func\u0163ionare, 2019, estimez o cifr\u0103 de afaceri de 120.000 euro.\u201c<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,235,98,9705],"class_list":["post-177641","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-business","tag-romania","tag-spania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177641"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177641\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}