{"id":177545,"date":"2019-11-19T14:51:14","date_gmt":"2019-11-19T14:51:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=177545"},"modified":"2019-11-19T14:51:14","modified_gmt":"2019-11-19T14:51:14","slug":"black-friday-2019-ce-au-preferat-romanii-sa-cumpere-si-care-a-fost-cea-mai-mare-vanzare-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=177545","title":{"rendered":"BLACK FRIDAY 2019. Ce au preferat rom\u00e2nii s\u0103 cumpere \u015fi care a fost cea mai mare v\u00e2nzare online"},"content":{"rendered":"<p>\nTotodat\u0103, analiza arat\u0103 c\u0103 rom\u00e2nii au manifestat o preferin\u0163\u0103 peste medie pentru produsele de fashion \u015fi articole pentru copii. Aici distribu\u0163ia este aproximativ 75% mobil, 25% desktop.<\/p>\n<p>\nAceast\u0103 tendin\u0163\u0103 poate fi pus\u0103 pe seama unei comenzi medii nu foarte ridicate (202 lei plus TVA la fashion \u015fi 256 lei plus TVA la articole pentru copii), fiind vorba despre achizi\u0163ii de impuls sau produse cu durat\u0103 scurt\u0103 de via\u0163\u0103.<\/p>\n<p>\n\u201cPerioada de Black Friday (14-17 noiembrie 2019) a \u00eensemnat pentru cele peste 700 magazine online \u00eenscrise \u00een platforma de afiliere 2Performant cre\u015fteri pe to\u0163i indicatorii importan\u0163i: 41.000 v\u00e2nz\u0103ri online (15.3% cre\u015ftere fa\u0163\u0103 de 2018) \u00een valoare total\u0103 de 2.56 milioane de euro (cre\u015ftere de 20.4% fa\u0163\u0103 de 2018). \u00cen urma acestor v\u00e2nz\u0103ri, afilia\u0163ii au primit comisioane de 158.240 de euro, cu 30.3% mai mult dec\u00e2t anul trecut. De asemenea, este primul an \u00een care s-a cump\u0103rat mai mult de pe mobil, at\u00e2t ca num\u0103r de comenzi, c\u00e2t \u015fi ca procent din valoarea total\u0103 a comenzilor\u201d, precizeaz\u0103 sursa citat\u0103.<\/p>\n<p>\nTraficul a \u00eenceput s\u0103 creasc\u0103 substan\u0163ial \u00eenc\u0103 de joi dup\u0103 orele 19.00. Pe durata evenimentului, uu fost trei v\u00e2rfuri de trafic: joi la orele 00.00 (atunci c\u00e2nd multe magazine online au dat startul promo\u0163iilor), vineri diminea\u0163a \u00eentre 08.00-09.00 \u015fi vineri seara \u00eentre orele 19.00-21.00. Cele mai multe v\u00e2nz\u0103ri s-au \u00eenregistrat vineri diminea\u0163\u0103 \u00eentre 09.00-11.00, respectiv vineri seara, \u00eentre 21.00-23.00.<\/p>\n<p>\nConform sursei precizate, cele mai multe v\u00e2nz\u0103ri s-au \u00eenregistrat \u00een categoriile C\u0103r\u0163i, Filme &amp; Muzic\u0103, Fashion \u015fi Electro IT&amp;C. Totodat\u0103, a crescut foarte mult num\u0103rul comenzilor din categoriile Beauty (108%), Cas\u0103 &amp; Gr\u0103din\u0103 (69.5%) \u015fi Produse pentru Animale (47%) comparativ cu anul trecut.<\/p>\n<p>\nCea mai mare v\u00e2nzare online, \u00een valoare de 29,198.5 LEI, a fost format\u0103 din patru obiective foto \u015fi trei blitzuri Nikon. Pe locurile doi \u015fi trei se situeaz\u0103 tot co\u015furi multiple de camere \u015fi accesorii foto (21,820.5 LEI plus TVA, respectiv 20,862.3 LEI plus TVA).<\/p>\n<p>\nCel mai scump televizor cump\u0103rat, anul acesta, \u00een cadrul Black Friday, a fost un QLED Samsung de 208 cm, \u00een valoare de 12.176 LEI plus TVA, v\u00e2ndut de Evomag, care a beneficiat de o reducere de 40%.<\/p>\n<p>\nCo\u015ful mediu de cump\u0103r\u0103turi al rom\u00e2nilor de Black Friday s-a ridicat la aproximativ 300 de lei, iar comanda medie a fost de 295.4 LEI plus TVA, \u00een cre\u015ftere cu 4.4% fa\u0163\u0103 de 2018 &#8211; 358.3 LEI plus TVA pe desktop \u015fi 253.7 LEI plus TVA pe mobil.<\/p>\n<p>\n<strong>Pentru cele mai importante \u015ftiri ale zilei, transmise \u00een timp real \u015fi prezentate echidistant da\u0163i LIKE<span style=\"color:#ff0000\"> <\/span><a href=\"https:\/\/www.facebook.com\/mediafax.ro\/\" target=\"_blank\"><span style=\"color:#ff0000\">paginii noastre de Facebook<\/span><\/a><span style=\"color:#ff0000\">!<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe parcursul perioadei Black Friday de anul acesta, rom\u00e2nii au preferat s\u0103 \u00ee\u015fi cumpere produsele preferate mai mult de pe mobil dec\u00e2t de pe desktop, potrivit unui analize a companiei 2Performant Network, remis\u0103 MEDIAFAX.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,337,3871],"class_list":["post-177545","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-desktop","tag-mobil"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177545"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177545\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}