\nRe\u0163eaua francez\u0103 de magazine de articole sportive Decathlon a inaugurat primul s\u0103u magazin din T\u00e2rgovi\u015fte \u015fi a ajuns la 27 de unit\u0103\u0163i la nivel na\u0163ional.<\/p>\n
\nMagazinul are 803 mp \u015fi o ofert\u0103 de 5.000 de articole \u015fi echipamente sportive.<\/p>\n
\n\u201eNe-am propus s\u0103 fim prezen\u0163i cu magazine \u00een toate ora\u015fele ai c\u0103ror locuitori practic\u0103 sport sau \u00ee\u015fi doresc s\u0103 includ\u0103 activit\u0103\u0163ile sportive \u00een stilul lor de via\u0163\u0103. Este \u015fi cazul ora\u015fului T\u00e2rgovi\u015fte, unde am reg\u0103sit o comunitate sportiv\u0103 activ\u0103 \u015fi o dorin\u0163\u0103 a t\u00e2rgovi\u015ftenilor de a fi prezen\u0163i \u015fi \u00een ora\u015ful lor\u201d, a spus Gwenn Hervo, Manager expansiune Decathlon Rom\u00e2nia.<\/p>\n
\nMagazinul de la T\u00e2rgovi\u015fte, pe format mai mic, face parte din noua strategia de extindere a companiei. Aceste formate de v\u00e2nzare vor \u00eencuraja livrarea online \u015fi vor constitui puncte de comercializare ale articolelor Decathlon, fiind amplasate \u00een zone de proximitate, cu densitate \u015fi trafic ridicate, dar \u015fi aproape de zone de practic\u0103 sportiv\u0103 sau cl\u0103diri de birouri.<\/p>\n
\nMagazinele retailerului au \u00eentre 1.000 \u015fi 5.000 de metri p\u0103tra\u0163i \u015fi au \u00een ofert\u0103 produse pentru 70 de sporturi. <\/span>\u00cen afar\u0103 de spa\u0163iile fizice, Decathlon are \u015fi magazin online .<\/p>\n \nRetailerul a \u00eenregistrat anul trecut o cifr\u0103 de afaceri de 885 milioane lei, \u00een cre\u015ftere cu 16,5%. <\/p>\n \nRom\u00e2nii cheltuie anual peste 600 de milioane de euro (3 miliarde de lei) pe biciclete, aparate de fitness sau haine \u015fi pantofi pentru sport, banii fiind \u00eemp\u0103r\u0163i\u0163i \u00eentre juc\u0103torii specializa\u0163i (mobobrand \u015fi multibrand), lan\u0163urile de hipermarketuri \u015fi magazinele online, potrivit datelor ZF ob\u0163inute de la juc\u0103torii din pia\u0163\u0103. De departe cea mai mare cot\u0103 de pia\u0163\u0103 o au juc\u0103torii specializa\u0163i precum Decathlon, Intersport, FF Group, Adidas \u015fi Hervis.<\/p>\n","protected":false},"excerpt":{"rendered":" Re\u0163eaua francez\u0103 de magazine de articole sportive Decathlon a inaugurat primul s\u0103u magazin din T\u00e2rgovi\u015fte \u015fi a ajuns la 27 de unit\u0103\u0163i la nivel na\u0163ional.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8823,8301,387,19023],"class_list":["post-177463","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-decathlon","tag-magazin","tag-magazine","tag-targoviste"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177463"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177463\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}