\nSectorul de restaurante \u015fi cafenele (food & beverage) din Rom\u00e2nia a evoluat constant \u00een ultimii ani, at\u00e2t datorit\u0103 cre\u015fterii salariilor \u015fi a puterii de cump\u0103rare, c\u00e2t \u015fi datorit\u0103 num\u0103rului mai mare de str\u0103ini care viziteaz\u0103 Rom\u00e2nia pentru afaceri sau turism. Aceasta evolu\u0163ie se traduce \u015fi printr-o competi\u0163ie tot mai acerb\u0103 a conceptelor, operatorii c\u0103ut\u00e2nd s\u0103 \u00ee\u015fi atrag\u0103 clien\u0163ii at\u00e2t prin design, c\u00e2t \u015fi printr-o experien\u0163\u0103 culinar\u0103 memorabil\u0103, spun reprezentan\u0163ii Cushman & Wakefield Echinox.<\/p>\n
\nCompania de consultan\u0163\u0103 imobiliar\u0103 a analizat evolu\u0163ia \u015fi tendin\u0163ele pie\u0163ei de profil \u00een raportul \u201eFood and Beverage: Romania Market Report\u201d, \u00eemp\u0103r\u0163ind industria \u00een \u015fase segmente distincte: fast-food, cafenele, patiserii, resto-club-uri, fast casual \u015fi fine dining. Raportul analizeaz\u0103 73 de operatori ce de\u0163in aproximativ 700 de unit\u0103\u0163i la nivel na\u0163ional \u015fi au \u00eenregistrat o cifr\u0103 de afaceri de 650 milioane euro \u00een 2018, av\u00e2nd o cot\u0103 de pia\u0163\u0103 de circa 20% din pia\u0163a de F&B din Rom\u00e2nia, conform datelor Ministerului de Finan\u0163e.<\/p>\n
\n\u201eToate cele \u015fase categorii analizate au \u00eenregistrat evolu\u0163ii pozitive \u00een perioada 2014-2018, cre\u015fterile medii anuale variind \u00eentre 15,2% \u00een cazul operatorilor de fine dining \u015fi 32,7% \u00een cazul cafenelelor, fapt ce demonstreaz\u0103 trendul eminamente cresc\u0103tor al pie\u0163ei de F&B la nivel na\u0163ional. Ne a\u015ftept\u0103m ca acest segment s\u0103 \u00ee\u015fi continue dezvoltarea \u00een urm\u0103torii ani, o cre\u015ftere medie anual\u0103 de 10% duc\u00e2nd veniturile din industria de F&B dincolo de pragul de 5 miliarde euro p\u00e2n\u0103 \u00een 2022-2023\u201d, spune Vlad S\u0103ftoiu, research analyst, Cushman & Wakefield Echinox.
\nCheltuielile de consum din Rom\u00e2nia aferente sectoarelor de F&B \u015fi ospitalitate \u00eenregistreaz\u0103 cele mai sc\u0103zute valori ca procent din consumul total per familie din Uniunea European\u0103. Conform datelor Eurostat, doar 3,1% din totalul cheltuielilor popula\u0163iei au fost destinate hotelurilor, restaurantelor \u015fi barurilor \u00een 2018, comparativ cu o medie de 8,8% \u00een UE, 9,2% \u00een Ungaria sau 9% \u00een Cehia.
\nChiriile pentru unit\u0103\u0163i food & beverage (100 mp) \u00een principalele zone comerciale din Bucure\u015fti variaz\u0103 \u00eentre 35-45 euro\/mp\/lun\u0103 \u00een zona Floreasca Dorobanti \u015fi ajung la 70-80 euro\/mp\/lun\u0103 \u00een cele mai performante centre comerciale, precum B\u0103neasa Shopping City, Promenada Mall \u015fi AFI Palace Cotroceni.
\nCererea este \u00een cre\u015ftere at\u00e2t \u00een Bucure\u015fti, c\u00e2t \u015fi \u00een marile ora\u015fe regionale, dezvoltarea av\u00e2nd loc at\u00e2t \u00een centre comerciale, c\u00e2t \u015fi \u00een loca\u0163ii stradale.
\n\u201eApari\u0163ia \u015fi succesul restaurantelor fast-casual cu pre\u0163uri medii creeaz\u0103, de asemenea, baza pentru dezvoltarea altor proiecte de food hall, care vor cuprinde 10-15 operatori de restaurante \u00een loca\u0163iile de dimensiuni medii (3.000-5.000 mp GLA). Nu \u00een ultimul r\u00e2nd, unit\u0103\u0163ile de F&B din centrele comerciale vor continua s\u0103 prospere, pe baza cererii actuale. Viitoarele centre comerciale se bazeaz\u0103 pe componenta de petrecere a timpului liber care urm\u0103re\u015fte s\u0103 r\u0103spund\u0103 nevoii unei experien\u0163e de shopping\u201d, subliniaz\u0103 Bogdan Marcu, Partener Retail Agency, Cushman & Wakefield Echinox.<\/p>\n
\nCl\u0103dirile de birouri din Bucure\u015fti \u015fi marile ora\u015fe regionale, precum \u015fi proiectele de tip Food Hall sunt dou\u0103 zone \u0163int\u0103 vizate de operatorii de F&B \u00een perioada urm\u0103toare. Hub-uri de restaurante ce pot fi asociate conceptului de Food Hall se dezvolt\u0103 \u00een Bucure\u015fti, primele proiecte fiind livrate \u00een 2019. Cel mai relevant proiect de acest gen este Agora Floreasca, un proiect ce const\u0103 \u00een recondi\u0163ionarea fostei pie\u0163e Floreasca, \u00een cadrul c\u0103ruia au fost amenajate \u015fase spa\u0163ii noi pentru operatorii de F&B.
\nPe de alt\u0103 parte, numero\u015fi operatori s-au extins \u00een cele mai reprezentative proiecte de birouri din Bucure\u015fti. Un astfel de proiect este Aviatorilor 8 din Pia\u0163a Victoriei, care a reunit cinci operatori diferi\u0163i – 5ENSI, French Revolution, Gastro Lab, Japanos \u015fi Manufaktura The Coffee Shop.<\/p>\n
\nUn alt factor determinant \u00een dezvoltarea industriei \u00eel reprezint\u0103 \u015fi platformele de comenzi online, care se vor extinde puternic \u00een aproape toate jude\u0163ele. Progresul tehnologic \u015fi lipsa de timp a tinerilor angaja\u0163i au stimulat semnificativ dezvoltarea segmentului de food delivery. Operatori precum Uber Eats, Foodpanda sau Glovo au o prezen\u0163\u0103 puternic\u0103 \u00een Bucure\u015fti \u015fi \u00een marile ora\u015fe regionale.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sectorul de restaurante \u015fi cafenele (food & beverage) din Rom\u00e2nia a evoluat constant \u00een ultimii ani, at\u00e2t datorit\u0103 cre\u015fterii salariilor \u015fi a puterii de cump\u0103rare, c\u00e2t \u015fi datorit\u0103 num\u0103rului mai mare de str\u0103ini care viziteaz\u0103 Rom\u00e2nia pentru afaceri sau turism. Aceasta evolu\u0163ie se traduce \u015fi printr-o competi\u0163ie tot mai acerb\u0103 a conceptelor, operatorii c\u0103ut\u00e2nd s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,60,7436],"class_list":["post-177298","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-piata","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177298"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177298\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}