{"id":177085,"date":"2019-11-04T15:14:44","date_gmt":"2019-11-04T15:14:44","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=177085"},"modified":"2019-11-04T15:14:44","modified_gmt":"2019-11-04T15:14:44","slug":"cinci-branduri-internationale-isi-incearca-inca-o-data-norocul-pe-piata-locala-toate-pariaza-pe-franciza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=177085","title":{"rendered":"Cinci branduri interna\u0163ionale \u00ee\u015fi \u00eencearc\u0103 \u00eenc\u0103 o dat\u0103 norocul pe pia\u0163a local\u0103. Toate pariaz\u0103 pe franciz\u0103"},"content":{"rendered":"

\nRevenirea are loc \u00een contextul \u00een care economia cre\u015fte de c\u00e2\u0163iva ani, iar vioara \u00eent\u00e2i este consumul privat care a postat un avans de dou\u0103 cifre \u00een 2016 \u015fi 2017. Mai mult, \u015fi \u00een 2018 consumul a fost pe plus, de\u015fi ritmul a mai \u00eencetinit. De altfel, toate cele patru branduri au ie\u015fit din Rom\u00e2nia invoc\u00e2nd criza \u015fi lipsa apetitului de consum al rom\u00e2nilor.<\/p>\n

\n\u201ePia\u0163a de m\u00e2ncare \u015fi cafea din Rom\u00e2nia se afl\u0103 pe un trend ascendent, vedem oportunit\u0103\u0163i de dezvoltare \u00een viitor\u201d, spune George Makridis, CEO al Green Break SRL, compania care opereaz\u0103 restaurantele Gregory\u2019s \u00een Rom\u00e2nia.<\/p>\n

\nLan\u0163ul de restaurante originar din Grecia a revenit \u00een 2018 pe pia\u0163a local\u0103 dup\u0103 o pauz\u0103 de c\u00e2\u0163iva ani, criza financiar\u0103 fiind responsabil\u0103 pentru decizia grupului de a-\u015fi concentra aten\u0163ia doar pe pia\u0163a-mam\u0103. Acum lan\u0163ul face o nou\u0103 \u00eencercare justific\u00e2nd decizia prin faptul c\u0103 exist\u0103 poten\u0163ial de business.<\/p>\n

\n\u201eGregory\u2019s are deja \u00een Rom\u00e2nia patru restaurante \u00een principalele zone ale Bucure\u015fti-ului – Pipera (cl\u0103direa Upground), Lipscani (centrul istoric), B\u0103neasa Shopping City \u015fi Mihai Bravu (\u00een incinta unui magazin Kaufland). Ne preg\u0103tim pentru \u00eenc\u0103 o deschidere \u00een cartierul Militari, iar p\u00e2n\u0103 la finalul anului sper\u0103m s\u0103 avem opt unit\u0103\u0163i.\u201d Acestea sunt unit\u0103\u0163i proprii, \u00eens\u0103 din 2019 compania preg\u0103te\u015fte terenul pentru primele francize. George Makridis spune c\u0103 sunt \u00een plan 10 unit\u0103\u0163i, pentru unele fiind deja semnate contractele pentru spa\u0163ii.<\/p>\n

\n\"\"<\/p>\n

\nCea mai recent\u0103 revenire pe pia\u0163a din Rom\u00e2nia apar\u0163ine Burger King, gigantul american activ pe segmentul fast-food. Brandul a revenit local \u00een sistem de franciz\u0103, fiind adus de grupul polonez AmRest, care de\u0163ine \u015fi franciza Starbucks. Polonezii au un buget de investi\u0163ii de circa 200 mil. lei pentru urm\u0103torii cinci ani.<\/p>\n

\n\u201eVrem ca \u00een urm\u0103torii cinci ani s\u0103 ajungem la 50 de restaurante \u00een Rom\u00e2nia, vedem poten\u0163ial de dezvoltare pe aceast\u0103 pia\u0163\u0103\u201c, spunea recent Daniel Ryska, regional director pentru CE&SEE al Burger King. Mai mult, ad\u0103uga el, Amrest are deja experien\u0163\u0103 cu Starbucks \u00een Rom\u00e2nia \u015fi poate vedea rezultatele acestui brand.<\/p>\n

\nPentru Burger King aceasta este a doua \u00eencer\u00adcare \u00een Rom\u00e2nia. Exist\u0103 \u015fi branduri care au revenit local pentru a treia oar\u0103, cum este cazul Hugo Boss (mod\u0103) sau La Perla (lenjerie intim\u0103 premium), fiecare dintre ele fiind aduse de un francizat. Tot pe pia\u0163a de mod\u0103 revine \u015fi grupul portughez Sacoor Brothers.<\/p>\n

\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Revenirea are loc \u00een contextul \u00een care economia cre\u015fte de c\u00e2\u0163iva ani, iar vioara \u00eent\u00e2i este consumul privat care a postat un avans de dou\u0103 cifre \u00een 2016 \u015fi 2017. Mai mult, \u015fi \u00een 2018 consumul a fost pe plus, de\u015fi ritmul a mai \u00eencetinit. De altfel, toate cele patru branduri au ie\u015fit din Rom\u00e2nia invoc\u00e2nd criza \u015fi lipsa apetitului de consum al rom\u00e2nilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[45501,11197,11196,7282,7834,7436,8984],"class_list":["post-177085","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri-internationale","tag-burger-king","tag-fast-food","tag-franciza","tag-francize","tag-restaurante","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177085"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/177085\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}