\nApple, Google \u015fi Amazon conduc clasamentul Best Global Brands realizat de Interbrands al celor mai valoroase 100 de m\u0103rci din lume, cu o valoare combinat\u0103 de 2.130 miliarde dolari, \u00een cre\u015ftere cu 5,7%.<\/p>\n
\nSectorul tehnologiei continu\u0103 s\u0103 conduc\u0103 \u00een topul celor mai valoaroase m\u0103rci globale \u00een 2019, reprezent\u00e2nd jum\u0103tate din primele 10 m\u0103rci – Apple (loc 1, 234,24 miliarde dolari), Google (locul 2, 167,71 miliarde dolari), Amazon (locul 3, 125,26 miliarde dolari), Microsoft (locul 4, 108,85 miliarde dolari) \u015fi Samsung (locul 6, 101,1 miliarde dolari)<\/p>\n
\nDell (locul 63, 9,09 miliarde dolari) revine \u00een clasament dup\u0103 o absen\u0163\u0103 de \u015fase ani, Uber (locul 87, 5,71 miliarde dolari) \u015fi LinkedIn (nr. 98, 4,84 miliarde dolari) sunt noii participan\u0163i \u00een lista acestui an.<\/p>\n
\nFacebook a intrat pentru prima dat\u0103 \u00een raportul Best Global Brands \u00een 2012, pe locul 69, \u00eenregistr\u00e2nd o cre\u015ftere constant\u0103 \u00een urm\u0103torii cinci ani. La apogeu, \u00een 2017, Facebook s-a clasat pe locul 8, \u00een 2018 a c\u0103zut pe locul 9, iar dup\u0103 ce a sc\u0103zut cu 11,8% \u00een 2019, acum se afl\u0103 pe locul 14, cu o valoare a m\u0103rcii de 39,86 miliarde dolari.<\/p>\n
\nCompleteaz\u0103 primele 10 m\u0103rci din topul acestui an Coca-Cola, locul 5 (63,365 miliarde dolari), Toyota, locul 7 (56,246 miliarde dolari), Mercedes-Benz, locul 8 (50,832 miliarde dolari) \u015fi McDonald’s, locul 9 (45,362 miliarde dolari) \u015fi Disney, locul 10 (44,352 miliarde dolari).<\/p>\n
\nA 20-a edi\u0163ie a clasamentului arat\u0103 c\u0103 tehnologia, industria luxului \u015fi comer\u0163ul cu am\u0103nuntul sunt sectoarele cu cea mai rapid\u0103 cre\u015ftere.<\/p>\n
\nSectorul de top \u00een privin\u0163a cre\u015fterii \u00een 2019 a fost luxul, cu 9 m\u0103rci \u00een top \u015fi cu o cre\u015ftere medie de 11%. Gucci (locul 33, 15,95 miliarde dolari) este cea mai de succes marc\u0103 a sectorului, cu o cre\u015ftere de 23%. Louis Vuitton (locul 17, 32,22 miliarde dolari) \u015fi Chanel (locul 22, 22,13 mld. dolari) au \u00eenregistrat o cre\u015ftere de 14% \u015fi, respectiv, o cre\u015ftere de 11% fa\u0163\u0103 de anul trecut.<\/p>\n
\nPrimele trei m\u0103rci cu cea mai rapid\u0103 cre\u015ftere au fost Mastercard (cre\u015ftere cu 25%), Salesforce (24%) \u015fi Amazon (24%).<\/p>\n
\nDoar 31 de m\u0103rci din primul raport, din 2000, mai sunt \u00een prezent \u00een list\u0103, inclusiv Disney, Nike \u015fi Gucci. 137 de m\u0103rci, precum Nokia \u015fi MTV, au p\u0103r\u0103sit topul list\u0103 \u00een aceast\u0103 perioad\u0103, iar Coca-Cola \u015fi Microsoft sunt singurele m\u0103rci care s-au men\u0163inut \u00een top 10.<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple, Google \u015fi Amazon conduc clasamentul Best Global Brands realizat de Interbrands al celor mai valoroase 100 de m\u0103rci din lume, cu o valoare combinat\u0103 de 2.130 miliarde dolari, \u00een cre\u015ftere cu 5,7%. Sectorul tehnologiei continu\u0103 s\u0103 conduc\u0103 \u00een topul celor mai valoaroase m\u0103rci globale \u00een 2019, reprezent\u00e2nd jum\u0103tate din primele 10 m\u0103rci – Apple […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5438,288,37,5431,7387],"class_list":["post-176619","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amazon","tag-apple","tag-clasament","tag-google","tag-marci"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176619"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176619\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}