{"id":176613,"date":"2019-10-18T15:02:02","date_gmt":"2019-10-18T15:02:02","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=176613"},"modified":"2019-10-18T15:02:02","modified_gmt":"2019-10-18T15:02:02","slug":"allianz-desemnat-cel-mai-mai-valoros-brand-din-lume-din-industria-asigurarilor-evaluat-la-121-mld-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=176613","title":{"rendered":"Allianz, desemnat cel mai mai valoros brand din lume din industria asigur\u0103rilor, evaluat la 12,1 mld. dolari"},"content":{"rendered":"<p style=\"text-align: justify;\">\nAllianz a devenit cel mai mai valoros brand din lume din industria asigur\u0103rilor, evaluat la 12,1 miliarde dolari, cu 12% mai mult dec\u00e2t \u00een 2018, potrivit studiului <a https:=\"\" www.interbrand.com=\"\">Best Global Brands Report<\/a> realizat anual de Interbrand, una dintre cele mai importante companii de consultan\u0163\u0103 \u00een domeniu.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen topul general, care include cele mai valoroase 100 de brand-uri din toate industriile, grupul german se afl\u0103 pe locul 43, \u00een urcare cu \u015fase pozi\u0163ii fa\u0163\u0103 de edi\u0163ia precedent\u0103. Clasamentul global este condus de Apple, Google, Amazon, Microsoft \u015fi Coca Cola.<\/p>\n<p style=\"text-align: justify;\">\n\u201cCre\u015fterea valorii reflect\u0103 un brand mai relevant, consistent la nivel global, produse \u015fi servicii mai pu\u0163ine, dar mai intuitive care direc\u0163ioneaz\u0103 afacerea c\u0103tre zone cu cerere ridicat\u0103 \u015fi arii profitabile. Acesta este doar \u00eenceputul. Ne vom str\u0103dui \u00een continuare s\u0103 devans\u0103m nu doar brand-urile din industria asigur\u0103rilor, ci \u015fi pe cele globale de top. Acesta este un element cheie \u00een cre\u015fterea preferin\u0163ei pentru produsele \u015fi serviciile noastre. Totodat\u0103, un nivel ridicat al indicatorului de recomandare din partea clien\u0163ilor no\u015ftri (NPS) ne va asigura c\u0103 le oferim cea mai bun\u0103 experien\u0163\u0103.\u201d, a declarat Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz.<\/p>\n<p style=\"text-align: justify;\">\nEvaluarea Interbrand a luat \u00een calcul trei criterii: situa\u0163ia financiar\u0103, strategia \u015fi comportamentul \u00een pia\u0163\u0103. Pozi\u0163ionarea Allianz \u00een acest top reflect\u0103 performan\u0163a financiar\u0103 puternic\u0103, perspectivele viitoare pozitive, puterea \u015fi consisten\u0163a brand-ului, precum \u015fi rolul \u00een cre\u015ftere al brand-ului \u00een decizia de achizi\u0163ie.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allianz a devenit cel mai mai valoros brand din lume din industria asigur\u0103rilor, evaluat la 12,1 miliarde dolari, cu 12% mai mult dec\u00e2t \u00een 2018, potrivit studiului Best Global Brands Report realizat anual de Interbrand, una dintre cele mai importante companii de consultan\u0163\u0103 \u00een domeniu.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9078,331,7179,474],"class_list":["post-176613","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-allianz","tag-asigurari","tag-brand","tag-industrie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176613"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176613\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}