\nAntreprenorii la \u00eenceput de drum care au businessuri active \u00een mediul online pot accesa serviciile oferite de compania local\u0103 Retargeting.biz, care le pune la dispozi\u0163ie comercian\u0163ilor online o platform\u0103 software prin care \u00ee\u015fi pot \u00eembun\u0103t\u0103\u0163i v\u00e2nz\u0103rile prin personalizarea ofertelor pentru clien\u0163i \u015fi monitorizarea activit\u0103\u0163ii lor \u00een magazinul online.<\/p>\n
\n\u201eIdeea din spatele Retargeting a fost \u00eentotdeauna de a u\u015fura eforturile de marketing, de a automatiza c\u00e2t mai multe dintre sarcinile unui departament de marketing \u015fi de a elimina eroarea uman\u0103. Pentru magazinele online care folosesc soft-ul nostru, orice tip de campanie, fie c\u0103 este vorba de reclame pe Facebook \u015fi Google, de e-mail-uri, pop-up-uri, notific\u0103ri push \u015fi SMS, fiecare campanie se poate seta din c\u00e2teva click-uri. De asemenea, se activeaz\u0103 automat \u00een func\u0163ie de comportamentul fiec\u0103rui utilizator \u00een parte si se personalizeaz\u0103 cu produsele de interes ale fiec\u0103rui poten\u0163ial cump\u0103r\u0103tor. Clien\u0163ii Retargeting c\u00e2\u015ftig\u0103 astfel timp pe care \u00eel pot aloca altor fel de \u00eendatoriri care s\u0103-i ajute s\u0103-\u015fi dezvolte \u015fi mai mult afacerea\u201d, a spus Rare\u015f B\u0103nescu, fondator \u015fi CEO al businessului.<\/p>\n
\nCosturile acces\u0103rii unui astfel de serviciu variaz\u0103 \u00eentre 50 de euro \u015fi 6.000 de euro pe lun\u0103, \u00een func\u0163ie de dimensiunea companiei. \u201e\u00cen medie, valoarea pl\u0103tit\u0103 pe lun\u0103 de un client este \u00een jurul sumei de 220 de euro\u201d, a spus fondatorul.<\/p>\n
\n\u00cencep\u00e2nd cu anul trecut, Retargeting.biz a devenit partener Google \u015fi Facebook, num\u0103r\u00e2ndu-se printre pu\u0163inii juc\u0103tori din regiune care au \u00eencheiate acorduri cu ambii mari gigan\u0163i din SUA, ace\u015ftia fiind de altfel cei care fac regulile \u00een publicitatea online. De la cele circa 3.000 de magazine online active \u00een prezent \u00een Rom\u00e2nia, c\u0103tre Facebook \u015fi Google se duc cel pu\u0163in 100 de milioane de euro pe an.<\/p>\n
\n\u00cen aceast\u0103 lun\u0103, start-up-ul rom\u00e2nesc a lansat noile sisteme de pricing, pe baz\u0103 de abonament lunar, ce vin \u00een beneficiul clien\u0163ilor cu mai mult\u0103 flexibilitate \u015fi transparen\u0163\u0103 \u00een gestionarea costurilor de marketing online \u015fi implicit a conversiilor ob\u0163inute prin platforma de marketing online automatizat.<\/p>\n
\nAbonamentul lunar se calculeaz\u0103 \u00een func\u0163ie de traficul lunar al unui magazin online, la care se adaug\u0103 bugetele pe care echipa magazinului online dore\u015fte s\u0103 le investeasc\u0103 \u00een Facebook \u015fi Google.<\/p>\n
\n\u201eAvantajul noii modalit\u0103\u0163i de plat\u0103 \u00eel reprezint\u0103 faptul c\u0103, \u00een acest fel, fiecare e-shop \u00ee\u015fi poate stabili mult mai u\u015for eforturile de marketing lunare \u015fi are si o viziune mult mai clar\u0103 a costurilor versus v\u00e2nz\u0103rile ob\u0163inute.\u201d<\/p>\n
\nDe altfel, compania preg\u0103te\u015fte lansarea \u00een Rom\u00e2nia a unor noi tipuri de campanii: Google Shopping Ads \u015fi Youtube Ads, oferind magazinelor online rom\u00e2ne\u015fti oportunitatea de a se alinia la trendurile interna\u0163ionale \u00een ceea ce prive\u015fte marketingul online atutomatizat \u015fi creativ.<\/p>\n
\n <\/p>\n
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\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Antreprenorii la \u00eenceput de drum care au businessuri active \u00een mediul online pot accesa serviciile oferite de compania local\u0103 Retargeting.biz, care le pune la dispozi\u0163ie comercian\u0163ilor online o platform\u0103 software prin care \u00ee\u015fi pot \u00eembun\u0103t\u0103\u0163i v\u00e2nz\u0103rile prin personalizarea ofertelor pentru clien\u0163i \u015fi monitorizarea activit\u0103\u0163ii lor \u00een magazinul online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[14681,255,4126,272,10287,15697,164,539],"class_list":["post-176581","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-activitati","tag-antreprenori","tag-clienti","tag-companie","tag-mediu","tag-monitorizare","tag-oferte","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176581"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176581\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}