{"id":1764,"date":"2006-01-18T20:19:00","date_gmt":"2006-01-18T20:19:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1764"},"modified":"2026-04-02T07:32:09","modified_gmt":"2026-04-02T07:32:09","slug":"ce-spune-omv","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1764","title":{"rendered":"CE SPUNE OMV?"},"content":{"rendered":"

Cine raspunde de brandul Petrom? Si care este directia lui, dupa ce a fost cumparat de OMV? In conditiile in care Petrom tace, BUSINESS Magazin a incercat sa afle detalii de la OMV. Compania austriaca a raspuns unor intrebari pe marginea acestui subiect.<\/STRONG><\/SPAN><\/P>

BUSINESS MAGAZIN: <\/STRONG>Care este strategia de branding a OMV pentru Romania? Detaliati, pe branduri.<\/SPAN><\/P>

OMV: <\/STRONG>OMV are propria strategie de brand in Romania. Referitor la Petrom: compania are o noua imagine corporativa, pe care a implementat-o in cadrul companiei si in campaniile larg mediatizate.<\/SPAN><\/P>

– Va pastra OMV brandul Petrom?<\/STRONG><\/SPAN><\/P>

– Am declarat inca de la inceput ca brandul Petrom este unul foarte bun, bine ancorat pe piata din Romania si asa il vom mentine.<\/SPAN><\/P>

– Cine ia deciziile referitoare la brandul Petrom: echipa OMV sau echipa Petrom?<\/STRONG><\/SPAN><\/P>

– Compania Petrom este responsabila de brandul Petrom.<\/SPAN><\/P>

– Ce s-a intamplat cu celelalte branduri din alte tari, pe care OMV le-a achizitionat la nivel local?<\/STRONG><\/SPAN><\/P>

– Mare parte din dezvoltarea OMV a fost de natura generica si astfel statiile de distributie au fost brand-uite cu OMV. In orice caz, in Slovenia, Croatia si Bosnia-Hertegovina, OMV a stabilit un parteneriat cu compania Istrabenz. Asa ca, pana de curand, brandul a fost OMV-Istrabenz.
<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Cine raspunde de brandul Petrom? Si care este directia lui, dupa ce a fost cumparat de OMV? In conditiile in care Petrom tace, BUSINESS Magazin a incercat sa afle detalii de la OMV. Compania austriaca a raspuns unor intrebari pe marginea acestui subiect.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1252],"class_list":["post-1764","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-ce-spune-omv"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1764"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1764\/revisions"}],"predecessor-version":[{"id":82948,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1764\/revisions\/82948"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}