{"id":176380,"date":"2019-10-09T13:13:34","date_gmt":"2019-10-09T13:13:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=176380"},"modified":"2019-10-09T13:13:34","modified_gmt":"2019-10-09T13:13:34","slug":"disputa-intre-retailerii-online-cel-ro-sustine-ca-emag-ar-fi-folosit-marca-inregistrata-cel-ro-reactia-emag-este-vorba-de-un-continut-generat-de-utilizatori-care-este-indexat-de-google","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=176380","title":{"rendered":"Disput\u0103 \u00eentre retailerii online: Cel.ro sus\u0163ine c\u0103 eMag ar fi folosit marca \u00eenregistrat\u0103 CEL.ro. Reac\u0163ia eMag: Este vorba de un con\u0163inut generat de utilizatori, care este indexat de Google"},"content":{"rendered":"<p>\nPlatforma eMAG, cel mai mare magazin online din Rom\u00e2nia, de\u0163inut de grupul Dante Interna\u0163ional, ar fi fost sanc\u0163ionat\u0103 de catre ANAF pentru c\u0103 a folosit \u00eentre ianuarie 2018 \u015fi iunie 2019 marca \u00eenregistrata CEL.ro, \u00eenc\u0103lc\u00e2nd astfel prevederile articolului 6) litera a), litera f) si litera h) din legea nr. 158\/2008, potrivit unui comunicat de pres\u0103 al CEL.ro.&nbsp;<\/p>\n<p>\nPotrivit sursei citate, \u201eEmag a folosit \u00een perioada ianuarie 2018 \u2013 iunie 2019 marca \u00eenregistrata CEL.ro pentru a face publicitate \u00een\u015fel\u0103toare \u015fi a-\u015fi promova magazinul online concurent prin intermediul motorului de c\u0103utare Google. Prin metode SEO \u015fi profit\u00e2nd de autoritatea pe care o are \u00een motoarele de c\u0103utare a reu\u015fit s\u0103 aduc\u0103 o pagina din site-ul sau f\u0103r\u0103 nici o leg\u0103tura cu marca CEL.ro \u00een prima pagina din motorul de c\u0103utare Google pentru a deturna vizitatorii \u00een c\u0103utarea m\u0103rcii concurente. Emag a folosit urm\u0103torul anun\u0163 publicitar\u201d:<\/p>\n<p>\n<strong>Cauti www cel ro? Descopera Oferta-eMag.ro\/ https:\/\/www.emag.ro\/search\/www+cel+ro\/ Cumpara www cel ro online pe eMAG.ro. \u2b50 Profita acum de pre\u0163uri avantajoase. Gasesti mai mult decat crezi! Comanda \u015fi ai livrare \u015fi retur simplu!<\/strong><\/p>\n<p>\nCEL.ro&nbsp;spune c\u0103 utilizarea textului mai sus men\u0163ionat a dus la distorsionarea realit\u0103\u0163ii \u015fi a creat \u00een mintea consumatorului mediu percep\u0163ia falsa ca www.cel.ro poate fi accesat \u015fi de pe site-ul www.emag.ro. Unui consumator mediu, a\u015fa cum acesta este definit de Legea 363\/2007, i-a fost afectat\u0103 op\u0163iunea de a alege \u00een cuno\u015ftin\u0163\u0103 de cauz\u0103.<\/p>\n<p>\nMai mult, magazinul online CEL.ro apreciaz\u0103 c\u0103 Emag a profitat de reputa\u0163ia m\u0103rcii concurente pentru a crea confuzie \u00een r\u00e2ndul consumatorilor \u015fi \u00eentre comercian\u0163i \u015fi pentru a ob\u0163ine foloase necuvenite..<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/18446722\/2\/adresa-anaf-1.jpg?height=906&#038;width=640\" style=\"width: 640px; height: 906px;\" \/><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: Reac\u0163ia eMag la acuza\u0163iile cel.ro: \u201eeMAG nu a fost amendat \u015fi nici nu a folosit practici \u00een\u015fel\u0103toare. Este vorba de un con\u0163inut generat de utilizatori, care este indexat de Google conform regulilor platformei de c\u0103utare \u015fi bunelor practici din industrie: cuvintele \u015fi expresiile c\u0103utate de clien\u0163i pe eMAG.ro sunt indexate automat \u00een motorul de c\u0103utare Google. Index\u0103rile automate \u00een Google nu sunt publicitate pl\u0103tit\u0103. eMAG a ac\u0163ionat \u00eentotdeauna conform acestor reguli \u015fi bune practici si va contesta adresa formulat\u0103.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10356,59,32766,22346,11943,4899],"class_list":["post-176380","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cautare","tag-emag","tag-folosire","tag-inregistrare","tag-magazin-online","tag-marca"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176380"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176380\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}