{"id":176321,"date":"2019-10-08T08:00:00","date_gmt":"2019-10-08T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=176321"},"modified":"2019-10-08T08:00:00","modified_gmt":"2019-10-08T08:00:00","slug":"guvernanta-corporativa-spiritul-unei-companii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=176321","title":{"rendered":"Guvernan\u0163a corporativ\u0103, spiritul unei companii"},"content":{"rendered":"<p>\nGuvernan\u0163a corporativ\u0103 \u00eenseamn\u0103 \u00een primul r\u00e2nd responsabilitatea fa\u0163\u0103 de angaja\u0163i, fa\u0163\u0103 de ac\u0163ionari \u015fi fa\u0163\u0103 de consumatori, iar implementarea acesteia creeaz\u0103 valoare ad\u0103ugat\u0103 oric\u0103rei companii, fie aceasta listat\u0103 sau netranzac\u0163ionabil\u0103, consider\u0103 Ludo Van der Heyden, profesor de guvernan\u0163\u0103 corporativ\u0103 la Institut Europ\u00e9an d&#8217;Administration des Affaires (INSEAD), una dintre cele mai bune \u015fcoli de afaceri din lume.\u201eGuvernan\u0163a corporativ\u0103 este spiritul unei companii, \u015fi nu forma acesteia.<\/p>\n<p>\nDac\u0103 ceva merge gre\u015fit, cine r\u0103spunde? Boardul, conducerea. Guvernan\u0163a este despre a fi bun sau a fi r\u0103u. Vrem s\u0103 fim r\u0103i sau buni? Guvernan\u0163a este despre a asigura c\u0103 businessul este bun\u201d, explic\u0103 profesorul Ludo Van der Heyden \u00eentr-un interviu acordat Business MAGAZIN. El a fost recent \u00een Bucure\u015fti pentru a participa la o conferin\u0163\u0103 organizat\u0103 de BVB \u015fi MedLife \u015fi la care s-a discutat despre bunele practici \u00een guvernan\u0163\u0103 corporativ\u0103.<\/p>\n<p>\nGuvernan\u0163a corporativ\u0103 define\u015fte setul de rela\u0163ii dintre conducerea executiv\u0103 a companiei, administratori \u015fi ac\u0163ionari \u015fi propune \u00een acest sens criterii \u015fi standarde prin care sunt duse la \u00eendeplinire obiectivele financiare, reputa\u0163ionale \u015fi investi\u0163ionale ale companiei.<br \/>\n\u00cemp\u0103r\u0163irea clar\u0103 a responsabilit\u0103\u0163ii \u00eentre conducerea executiv\u0103 \u015fi administratori, comitete independente \u015fi profesioniste de supervizare a rezultatelor financiare \u015fi de remunerare, stimularea managementului prin op\u0163iuni pe ac\u0163iuni, publicarea rezultatelor financiare trimestriale pe site-urile companiilor de stat sunt exemple de pa\u015fi specifici pentru \u00eembun\u0103t\u0103\u0163irea practicilor de guvernan\u0163\u0103 coporativ\u0103 \u00een Rom\u00e2nia.<\/p>\n<p>\n\u201eUna dintre caracteristicile guvernan\u0163ei corporative este umilirea public\u0103. De exemplu, dac\u0103 ai fost \u00een conducerea unei companii care falimenteaz\u0103, atunci toat\u0103 aceast\u0103 conducere trebuie s\u0103 fie recunoscut\u0103 pentru acest faliment. Dac\u0103 e\u015fti membru al unui board care a avut de dou\u0103 ori la r\u00e2nd problema falimentului, atunci ar trebui s\u0103 prime\u015fti un cartona\u015f ro\u015fu, la fel ca \u00een fotbal\u201d, spune profesorul.<\/p>\n<p>\nPentru companiile listate, orice investitor la burs\u0103, indiferent de num\u0103rul de ac\u0163iuni pe care \u00eel de\u0163ine, este proprietar pe o p\u0103rticic\u0103 din acea companie. \u201eBunele practici de guvernan\u0163\u0103 corporativ\u0103 sunt o asigurare c\u0103 investitorii \u00ee\u015fi recupereaz\u0103 banii. Cu toate acestea avantajul companiilor private este c\u0103 are ac\u0163ionari. Pe de alt\u0103 parte, \u00een cazul companiilor de stat exist\u0103 birocra\u0163ie\u201d, adaug\u0103 profesorul.<\/p>\n<p>\n\u201eMunca \u00een echip\u0103\u201d reprezint\u0103 una dintre caracteristicile principale ale guvernan\u0163ei corporative \u00eentruc\u00e2t antreprenorii unei companii au nevoie de consultan\u0163\u0103, fie de la companii specializate, fie chiar de la ceilal\u0163i proprietari. \u00cens\u0103 profesorul consider\u0103 c\u0103 un antreprenor individual trebuie eliminat, \u00een sensul \u00een care o companie este mult mai s\u0103n\u0103toas\u0103 dac\u0103 are mai mul\u0163i proprietari.<\/p>\n<p>\n\u201ePentru ca o companie s\u0103 creasc\u0103, antreprenorul trebuie s\u0103 fie \u00abeliminat\u00bb la un moment dat al dezvolt\u0103rii. Atunci c\u00e2nd e\u015fti un singur antreprenor e\u015fti izolat. Majoritatea inova\u0163iei \u00eentr-o companie este realizat\u0103 de doi sau mai mul\u0163i antreprenori. C\u00e2nd sunt cel pu\u0163in doi antreprenori, ai cu cine s\u0103 te consul\u0163i, dar c\u00e2nd e\u015fti singur, po\u0163i face gre\u015feli. Pe m\u0103sur\u0103 ce compania cre\u015fte, lucrurile vor deveni mai complicate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru companiile listate la burs\u0103, bunele practici de guvernan\u0163\u0103 corporativ\u0103 sunt o asigurare c\u0103 investitorii \u00ee\u015fi recupereaz\u0103 banii. Pentru cele care \u00eenc\u0103 nu au intrat \u00een ringul de tranzac\u0163ionare, guvernan\u0163a corporativ\u0103 aduce valoare ad\u0103ugat\u0103 \u015fi optimizeaz\u0103 func\u0163ia de control intern. \u201eGuvernan\u0163A corporativ\u0103 este spiritul unei companii, \u015fi nu forma acesteia\u201d, spune unul dintre cei mai renumi\u0163i profesori \u00een guvernan\u0163\u0103 corporativ\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7580,255,7467,82,7216,33457,272,201,339,32575,448,293,7633,18620,16545,80,8810,465],"class_list":["post-176321","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actionari","tag-antreprenori","tag-asigurare","tag-bani","tag-bursa","tag-cadre-didactice","tag-companie","tag-companii","tag-conducere","tag-controlul","tag-functie","tag-intrare","tag-investitori","tag-lipsa","tag-profesor","tag-refuz","tag-tranzactionare","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176321"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176321\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}