\nNoua gam\u0103 de produse fresh \u201cde Azi\u201c, disponibil\u0103 deja \u00een marile lan\u0163urile de magazine (Auchan, Carrefour, Cora, Kaufland, Lagardere, Metro, Profi, Real), cuprinde cinci tipuri de sup\u0103 crem\u0103 de legume, \u015fase variante de smoothie-uri \u015fi trei sucuri fresh, destinate promov\u0103rii unei alimenta\u0163ii echilibrat\u0103 \u015fi unui stil de via\u0163\u0103 armonios.<\/p>\n
\nPlanurile de extindere vizeaz\u0103 includerea acestor supe \u015fi \u00een canale alternative de v\u00e2nz\u0103ri, cum ar fi automatele de v\u00e2nz\u0103ri \u015fi benzin\u0103rii. Compania are \u00een vedere crearea unui ambalaj, tot din sticl\u0103, dar mult mai potrivit acestei modalit\u0103\u0163i de comercializare.<\/p>\n
\nCompania estimeaz\u0103 c\u0103, p\u00e2n\u0103 la finalul acestui an, gama \u201dde Azi\u201d va ajunge la 10% din totalul v\u00e2nz\u0103rilor Prefera Foods. Anul trecut, compania a avut o cifr\u0103 de afaceri de aproximativ 12,3 milioane de euro. Prefera Foods are o tradi\u0163ie de 10 ani \u015fi este cotat\u0103, \u00een prezent, drept unul dintre cei mai mari juc\u0103tori de pe pia\u0163a conservelor, av\u00e2nd fabric\u0103 de produc\u0163ie \u00een jude\u0163ul Alba.<\/p>\n
\n\u00cen 2017, antreprenorul Raul Ciurtin a preluat pachetul majoritar \u015fi, tot atunci, compania a trecut printr-un amplu proces de restructurare \u015fi modernizare a portofoliului, ce a coincis \u015fi cu relansarea pe pia\u0163\u0103 a m\u0103rcii premium, \u201dCapricii \u015fi Delicii\u201d. \u00cen aceast\u0103 gam\u0103 sunt pateuri de ficat, paste vegetale din semin\u0163e de floarea-soarelui, zacusc\u0103, ciorbe \u015fi m\u00e2nc\u0103ruri g\u0103tite.
\nTotodat\u0103, portofoliul Prefera Foods a fost extins, tot \u00een 2017, prin preluarea fabricii Salconserv din Media\u015f. Astfel, sub marca \u201dSalconserv\u201d a fost revitalizat un brand cu vechime, prin \u00eembinarea re\u0163etelor tradi\u0163ionale cu rafinamentul culinar modern. <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Prefera Foods a lansat o nou\u0103 gam\u0103 de produse fresh pe segmentul ready meals:\u201cde Azi\u201c. Dup\u0103 marca premium \u201cCapricii \u015fi Delicii\u201d, compania a investit, \u00een ultimul an, aproximativ 4 milioane de euro pentru dezvoltarea acestui segment.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7541,399,7212],"class_list":["post-176313","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-produse","tag-retail","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=176313"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/176313\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=176313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=176313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=176313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}