{"id":1763,"date":"2006-01-18T20:14:00","date_gmt":"2006-01-18T20:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1763"},"modified":"2026-04-02T07:32:08","modified_gmt":"2026-04-02T07:32:08","slug":"milioanele-petrom","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1763","title":{"rendered":"MILIOANELE PETROM"},"content":{"rendered":"<p><P class=text align=justify>Intr-un an si jumatate, promovarea brandului Petrom a implicat un buget de publicitate de circa 14,5 milioane de euro (rate-card) in publicitate. De notat ca bugetul brandului Petrom Service a fost cu aproape 3 milioane de euro mai consistent decat bugetul pentru promovarea brandului-locomotiva (Petrom).<\/P><SPAN class=text>  <P align=justify>Advertiser&nbsp;Insertii&nbsp;EUR<BR>PETROM&nbsp;8.579 &nbsp;5.728.721,50<BR>PETROM SERVICE&nbsp; &nbsp;8.044&nbsp;8.778.347,20*<BR>Total&nbsp;16.623&nbsp;14.507.069<\/P>  <P align=justify>Investitiile Petrom si Petrom Service pe 2004 si sem. I 2005, pe toate canalele. <\/P>  <P align=justify><EM>Sursa: Alfa Cont; PRECIZARE: PETROM SI PETROM SERVICE SUNT ENTITATI JURIDICE SEPARATE; *DIN ACEASTA SUMA, 98,33% A FOST INVESTITA IN PUBLICITATE LA REALITATEA TV IAR RESTUL PANA LA 99,47% LA TELEGRAFUL DE PRAHOVA (AMBELE CONTROLATE DE FEDERATIA SINDICATELOR LIBERE SI INDEPENDENTE PETROM).<BR><\/EM><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intr-un an si jumatate, promovarea brandului Petrom a implicat un buget de publicitate de circa 14,5 milioane de euro (rate-card) in publicitate. De notat ca bugetul brandului Petrom Service a fost cu aproape 3 milioane de euro mai consistent decat bugetul pentru promovarea brandului-locomotiva (Petrom).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1251],"class_list":["post-1763","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-milioanele-petrom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions"}],"predecessor-version":[{"id":82946,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions\/82946"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}