{"id":1762,"date":"2006-01-18T20:10:00","date_gmt":"2006-01-18T20:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=1762"},"modified":"2026-04-02T07:32:08","modified_gmt":"2026-04-02T07:32:08","slug":"trei-pentru-un-brand","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=1762","title":{"rendered":"TREI PENTRU UN BRAND"},"content":{"rendered":"<p><P class=text align=justify><STRONG>Ce au in comun Austria, Romania si Bulgaria? Dunarea si contul Petrom. Numai de un an incoace, marca Petrom a fost plimbata de cateva ori intre diverse agentii din cele trei tari. Care sunt acestea?<\/STRONG><\/P><SPAN class=text>  <UL>  <LI>  <DIV align=justify><STRONG>DEMNER, MERLICEK &#038; BERGMANN, AUSTRIA<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG><EM>ANGAJATI:<\/EM><\/STRONG> 101 <BR><STRONG><EM>CLIENTI: <\/EM><\/STRONG>53 <BR><STRONG><EM>UNDE: <\/EM><\/STRONG>In 8 tari europene, in afara de Austria (printre care si Romania &#8211; contul Agrana)<BR><STRONG><EM>INCASARI (billings): <\/EM><\/STRONG>195 milioane euro<BR><STRONG><EM>PROIECT PENTRU PETROM: <\/EM><\/STRONG>Crearea conceptului de campanie avand lupul ca element-simbol. Demararea unei campanii de promovare a tandemului de imagine OMV-Petrom, in urma achizitiei de anul trecut.<BR><STRONG><EM>CONTURI: <\/EM><\/STRONG>OMV Corporate, OMV Germania, OMV\/Petrom, Wiener Staedtische etc.<\/P>  <UL>  <LI>  <DIV align=justify><STRONG>TBWA\/MERLIN, ROMANIA<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG><EM>ANGAJATI:<\/EM><\/STRONG> 33<BR><STRONG><EM>CLIENTI: <\/EM><\/STRONG>16<BR><STRONG><EM>UNDE: <\/EM><\/STRONG>In Romania<BR><STRONG><EM>INCASARI (billings):&nbsp; <\/EM><\/STRONG>N\/A*<BR><STRONG><EM>PROIECT PENTRU PETROM: <\/EM><\/STRONG>Agentia a lucrat cu D, M&#038;B la implementarea recentei campanii de imagine a Petrom.<BR><STRONG><EM>CONTURI: <\/EM><\/STRONG>Henkel Detergents, Schwarzkopf &#038; Henkel Cosmetics, Beiersdorf, JTI, Absolut Vodka, Masterfoods, Tchibo, adidas, Cristalex, Agrana, QAB, Petrom Romania.<\/P>  <UL>  <LI>  <DIV align=justify><STRONG>DECONI, BULGARIA<\/STRONG><\/DIV><\/LI><\/UL>  <P align=justify><STRONG><EM>ANGAJATI: <\/EM><\/STRONG>N\/A<BR><STRONG><EM>CLIENTI: <\/EM><\/STRONG>N\/A<BR><STRONG><EM>UNDE: <\/EM><\/STRONG>Bulgaria, Romania, Serbia<BR><STRONG><EM>VENITURI: <\/EM><\/STRONG>N\/A** <BR><STRONG><EM>CONTURI: <\/EM><\/STRONG>Petrom, OMV, Prisun (Prigat), Schweppes, Bulgarian-American Credit Bank etc.<\/P>  <P align=justify><EM>*BILANTUL AGENTIEI DEPUS LA MINISTERUL DE FINANTE PENTRU 2003 ARATa Ca TBWA A AVUT VENITURI DE 115.339.395 MII LEI VECHI (ECHIVALENTUL A 3.071.212 EURO, CALCULAT LA CURSUL MEDIU AL EURO COMUNICAT DE BNR PENTRU 2003); **DECONI SPUNE DOAR Ca ATRAGE 2% DIN TOTALUL PIETEI DE PUBLICITATE DIN BULGARIA, FaRa A OFERI INSa VREO CIFRa SI FaRa A PRECIZA DACa PROCENTUL RESPECTIV SE REFERa LA VOLUMUL BRUT SAU NET AL PIETEI DE PUBLICITATE BULGARE; SURSA DATELOR: AGENTIILE<BR><\/EM><\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce au in comun Austria, Romania si Bulgaria? Dunarea si contul Petrom. Numai de un an incoace, marca Petrom a fost plimbata de cateva ori intre diverse agentii din cele trei tari. Care sunt acestea?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1250],"class_list":["post-1762","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-trei-pentru-un-brand"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1762"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1762\/revisions"}],"predecessor-version":[{"id":82944,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/1762\/revisions\/82944"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}