{"id":175951,"date":"2019-09-24T17:34:34","date_gmt":"2019-09-24T17:34:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=175951"},"modified":"2019-09-24T17:34:34","modified_gmt":"2019-09-24T17:34:34","slug":"portretul-robot-al-clientului-magazinelor-pepco-femeie-de-37-de-ani-cu-doi-copii-si-un-venit-mediu-de-334-de-euro-pe-luna","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=175951","title":{"rendered":"Portretul-robot al clientului magazinelor Pepco: femeie de 37 de ani cu doi copii \u015fi un venit mediu de 334 de euro pe lun\u0103"},"content":{"rendered":"<p>\nDiscounterul polonez Pepco, intrat pe pia\u0163a din Rom\u00e2nia acum patru ani \u015fi care a ajuns deja la 250 de magazine, a realizat un portret-robot al clientului s\u0103u \u0163int\u0103: este vorba de o femeie de 37 de ani cu doi copii \u015fi un venit mediu de 334 de euro pe lun\u0103.<\/p>\n<p>\n\u201eVenitul mediu al clientului nostru \u0163int\u0103 este de 334 de euro lunar, \u00een timp ce per gospod\u0103rie venitul ajunge la 865 de euro. \u00cen concluzie, 83% dintre clien\u0163ii no\u015ftri au o situa\u0163ie material\u0103 me\u00addie sau chiar bun\u0103\u201c, potrivit unei analize a companiei.<\/p>\n<p>\nGrupul Pepco are peste 1.700 de magazi\u00adne \u00een 11 \u0163\u0103ri din Euro\u00adpa Central\u0103 \u015fi de Est, iar cifra de afaceri estimat\u0103 pen\u00adtru 2019 este de 2 mld. euro. Compania cre\u015fte ra\u00adpid pe toate pie\u0163ele unde este prezent\u0103, iar un exemplu concludent este chiar Rom\u00e2nia, unde se deschid anual circa 50 de unit\u0103\u0163i noi. Mai mult, ca cifr\u0103 de afaceri, Pepco a ajuns \u00een Rom\u00e2nia la 1 mld. lei (220 mil. euro), dep\u0103\u015find la nivel de brand at\u00e2t H&#038;M, c\u00e2t \u015fi Zara.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/portretul-robot-clientului-magazinelor-pepco-femeie-37-ani-doi-copii-venit-mediu-334-euro-luna-acest-grup-clienti-fideli-vin-magazinele-pepco-mod-regulat-medie-patru-ori-luna-18410814\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounterul polonez Pepco, intrat pe pia\u0163a din Rom\u00e2nia acum patru ani \u015fi care a ajuns deja la 250 de magazine, a realizat un portret-robot al clientului s\u0103u \u0163int\u0103: este vorba de o femeie de 37 de ani cu doi copii \u015fi un venit mediu de 334 de euro pe lun\u0103. \u201eVenitul mediu al clientului nostru [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,553,6915,10287,8257],"class_list":["post-175951","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-copii","tag-femeie","tag-mediu","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175951"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175951\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}