“Valoarea pietei de promotii cu participare prin sms, raportat
\ndoar la numarul de mesaje tranzitate, la care adaugam costul mediu
\nde realizare a aplicatiilor si un cost mediu de abonament lunar ar
\ndepasi 1 milion euro in 2009, cea mai mare valoare anuala
\ninregistrata de acest tip de actiuni care folosesc marketingul
\nmobil”, declara Dan Virtopeanu, Director General, Voxline
\nCommunication.
\nAnul 2009 a adus cresteri in randul campaniilor efectuate pentru
\nalimente, bauturi alcoolice, precum si cele pentru tigari, insa au
\nfost inregistrate si scaderi mari la numarul de companii din
\ndomeniul aparaturii electronice\/electrocasnice,
\ncosmetice\/detergenti si constructii. Printre companiile care au
\nrealizat pentru prima data promotii prin telefon in 2009 se numara:
\nAlbalact (Zuzu), Agrana (Margaritar), Macon Deva, SOLLERS PPD
\n(J&B), Carolli Prod 2000 (Carolli), Nordic Import Export Co
\n(Rio Mare), Cotnari (Grasa de Cotnari), United Euro Distributions
\n(Murfatlar), Ringier (TvMania), acelasi numar de companii noi
\ninregistrat si in urma monitorizarii din 2008.
\n“Intr-un an de criza, in care canalele clasice de media au atras
\nmai putini bani de la branduri (comparativ cu ceilalti ani), am
\nputut vedea cel putin 3 promotii ale caror costuri de
\nimplementare\/desfasurare se apropie de 100 000 euro”, afirma Bogdan
\nApostol, Business Development Manager, Voxline Communication. “In
\n2010 estimam ca brandurile cunoscute pentru dinamismul lor (Pepsi,
\nCoca Cola, unele branduri de tigari, unele branduri de bauturi
\nalcoolice) vor continua sa inoveze metodele de inscriere in
\npromotii creand o punte intre inscrierea in promotie si experienta
\nconsumatorului cu brandul pe orice canal, a mai afirmat
\nApostol.<\/p>\n","protected":false},"excerpt":{"rendered":"
Campaniile cu promotii prin sms s-au situat in 2009 la peste un million de euro, motivul principal pentru care acestea au fost in crestere anul trecut fiind dat de restrangerea bugetelor de marketing si publicitate a companiilor care a determinat orientarea spre rezultate concrete, mobile marketing-ul ramanand in continuare unul din instrumentele cu care pot fi atinse obiectivele brandurilor, potrivit unui studiu de monitorizare a pietei promotiilor prin sms in 2009, realizat de compania Voxline Communication.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[82,10731,8506,6279],"class_list":["post-17593","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bani","tag-promotie","tag-sms","tag-telecom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17593"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17593\/revisions"}],"predecessor-version":[{"id":37529,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17593\/revisions\/37529"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}