{"id":175404,"date":"2019-09-05T10:43:00","date_gmt":"2019-09-05T10:43:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=175404"},"modified":"2019-09-05T10:43:00","modified_gmt":"2019-09-05T10:43:00","slug":"secretul-in-afaceri-sa-stii-cand-sa-iti-alegi-momentul-sa-schimbi-modelul-de-business-povestea-unui-brand-de-la-un-nume-necunoscut-la-unul-dintre-cei-mai-mari-jucatori","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=175404","title":{"rendered":"Secretul \u00een afaceri: s\u0103 \u015ftii c\u00e2nd s\u0103 \u00ee\u0163i alegi momentul s\u0103 schimbi modelul de business. Povestea unui brand, de la un nume necunoscut la unul dintre cei mai mari juc\u0103tori"},"content":{"rendered":"<div>\n\u00cen urm\u0103 cu nou\u0103 ani, businessul Floria \u00eensemna doar un magazin online de flori, printre primele din Rom\u00e2nia. Ast\u0103zi grupul are \u015fi prezen\u0163\u0103 \u00een offline \u2013 prin \u015fase flor\u0103rii fizice \u2013 \u015fi activeaz\u0103 puternic \u015fi pe segmentul B2B (business to business) prin import \u015fi distribu\u0163ie de plante \u015fi flori la nivel na\u0163ional, pozi\u0163ion\u00e2ndu-se astfel ca o alternativ\u0103 pentru brokerii de flori din Olanda.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAnul trecut a adus o schimbare de focus, din retail, unde Floria este un brand recunoscut drept un juc\u0103tor important, c\u0103tre segmentul B2B. Dup\u0103 consolidarea opera\u0163iunilor \u00een Bucure\u015fti, am decis s\u0103 ne extindem la nivel na\u0163ional, dat fiind c\u0103 dispunem de resurse pentru a gestiona comenzi de oriunde din \u0163ar\u0103. Am integrat modelul brokerilor de flori \u015fi plante din Olanda, care preiau comenzile prin personal de tip key account de la depozitele regionale, \u015fi prin webshopuri de la flor\u0103rii \u015fi flori\u015fti independen\u0163i. Pentru ace\u015ftia, livrarea la adres\u0103 reprezint\u0103 un avantaj opera\u0163ional important, av\u00e2nd acces direct la flori proaspete din stocul produc\u0103torilor din Olanda\u201d, explic\u0103 Adrian Ciucur, CEO-ul grupului Floria, extinderea businessului din retailul online \u015fi offline c\u0103tre segmentul B2B.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/crestere-la-buchet-online-offline-b2b-18358310\" target=\"_blank\"><strong>Secretul \u00een afaceri: s\u0103 \u015ftii c\u00e2nd s\u0103 \u00ee\u0163i alegi momentul s\u0103 schimbi modelul de business&nbsp;<\/strong><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu nou\u0103 ani, businessul Floria \u00eensemna doar un magazin online de flori, printre primele din Rom\u00e2nia. Ast\u0103zi grupul are \u015fi prezen\u0163\u0103 \u00een offline \u2013 prin \u015fase flor\u0103rii fizice \u2013 \u015fi activeaz\u0103 puternic \u015fi pe segmentul B2B (business to business) prin import \u015fi distribu\u0163ie de plante \u015fi flori la nivel na\u0163ional, pozi\u0163ion\u00e2ndu-se astfel ca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,14070,33381,539],"class_list":["post-175404","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-flori","tag-offline","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175404"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175404\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}