{"id":175283,"date":"2019-09-01T14:47:04","date_gmt":"2019-09-01T14:47:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=175283"},"modified":"2019-09-01T14:47:04","modified_gmt":"2019-09-01T14:47:04","slug":"tranzactie-gigant-de-4-milarde-de-dolari-pe-piata-jucariilor-hasbro-va-cumpara-compania-care-a-creat-celebrul-desen-animat-peppa-pig","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=175283","title":{"rendered":"Tranzac\u0163ie gigant de 4 milarde de dolari pe pia\u0163a juc\u0103riilor: Hasbro va cump\u0103ra compania care a creat celebrul desen animat Peppa Pig"},"content":{"rendered":"<p>\nExecutivii gigantului Hasbro au sus\u0163inut c\u0103 anima\u0163iile Peppa Pig \u015fi PJ Masks sunt branduri care genereaz\u0103 venituri importante \u00een mai multe domenii, printre care se num\u0103r\u0103 showurile live, parcurile tematice, juc\u0103riile \u015fi televiziunea.<\/p>\n<p>\n\u201ePeppa Pig, PJ Masks \u015fi alte branduri aflate \u00een dezvoltare sunt extrem de profitabile \u015fi comerciabile. Aceste branduri de\u0163in multe dintre caracteristicile \u015fi rentabilitatea m\u0103rcilor noastre de franciz\u0103\u201d a le-a spus Brian Goldner, CEO-ul Hasbro anali\u015ftilor, \u00een cadrul conferin\u0163ei despre acordul de tranzac\u0163ionare.<\/p>\n<p>\nDat fiind faptul c\u0103 \u00een ultimii ani v\u00e2nz\u0103rile de juc\u0103rii au sc\u0103zut, companiile produc\u0103toare de juc\u0103rii \u015fi divertisment au c\u0103utat s\u0103 \u00ee\u015fi foloseasc\u0103 activele pe care le de\u0163in pentru a compensa pierderile generate de v\u00e2nz\u0103ri, mai scrie The Wall Street Journal.<\/p>\n<p>\nUn bun exemplu \u00een acest caz este o edi\u0163ie a celebrului joc Monopoly lansat de Hasbro care con\u0163ine piese inspirate din Fortnite, unul dintre principalele jocuri accesate de gameri \u00een ultima perioad\u0103. Toymakerul Mattel, liderul mondial pe produc\u0163ia de juc\u0103rii,&nbsp; a f\u0103cut de asemenea o mutare similar\u0103 pentru a compensa pierderile din v\u00e2nz\u0103ri \u015fi a deschis un studio de film pentru a crea produc\u0163ii cinematografice bazate pe branduri de juc\u0103rii cunoscute, cum este Barbie.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/business-international\/tranzactie-gigant-de-4-milarde-de-dolari-pe-piata-jucariilor-hasbro-va-cumpara-compania-care-a-creat-celebrul-desen-animat-peppa-pig-18324445\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro, al doilea cel mai mare produc\u0103tor de juc\u0103rii din lume, a declarat joia trecut c\u0103 va cump\u0103ra cu cash Entertainment One Ltd., compania de divertisment pentru copii \u015fi adul\u0163i, care a creat celebra anima\u0163ie Peppa Pig. Tranzac\u0163ia este evaluat\u0103 la patru miliarde de dolari, scrie The Wall Street Journal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,30806,470,23086,400],"class_list":["post-175283","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-creare","tag-cumparare","tag-jucarii","tag-tranzactie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=175283"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/175283\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=175283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=175283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=175283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}