\n\u00cen ceea ce prive\u015fte businessul La Casa, Dorel Goia afirma recent c\u0103 decizia de a lansa re\u0163eaua de brut\u0103rii \u015fi restaurante a venit nu din pasiunea pentru domeniu, ci mai degrab\u0103 din nostalgie. Mai exact, prima lui afacere, lansat\u0103 \u00een vara lui 1990, a fost o pizzerie.<\/p>\n
\n\u201eA fost primul cont bancar din zona Transilvaniei \u015fi primul credit acordat unui business privat de la acea vreme de Banca de Investi\u0163ii. \u00cen martie 1990 am deschis contul, iar apoi am luat \u015fi creditul. Directorul b\u0103ncii de la acea vreme venea zilnic \u00een pizzerie pentru a vedea cum merg lucrurile, convins c\u0103 va e\u015fua.\u201d Nu a fost a\u015fa \u00eens\u0103, pizzeria fiind func\u0163ional\u0103 \u015fi ast\u0103zi.<\/p>\n
\nPentru brut\u0103riile La Casa inspira\u0163ia omului de afaceri a venit din Fran\u0163a, Italia sau Germania, unde exist\u0103 o pia\u0163\u0103 puternic\u0103 pe acest segment.
\nPe de alt\u0103 parte, rom\u00e2nii sunt mari consumatori de p\u00e2ine \u015fi odat\u0103 cu cre\u015fterea puterii de cump\u0103rare \u00eencep s\u0103 \u00ee\u015fi diversifice op\u0163iunile de consum.<\/p>\n
\nLan\u0163ul de restaurante \u015fi brut\u0103rii La Casa, lansat \u00een urm\u0103 cu cinci ani de Dorel Goia, a ajuns la aproape 50 de unit\u0103\u0163i \u00een 14 ora\u015fe, omul de afaceri concentr\u00e2ndu-\u015fi aten\u0163ia pe zona Clujului \u015fi pe ora\u015fele aflate pe o raz\u0103 de 100-150 de kilometri de acesta.<\/p>\n
\nLa fel ca \u015fi celelalte businessuri ale sale, Dorel Goia a pornit afacerea La Casa acas\u0103, \u00een Transilvania. Ba mai mult, el afirma recent c\u0103 nu vrea s\u0103 mearg\u0103 mai departe pentru c\u0103 este greu de gestionat un astfel de business de la distan\u0163\u0103 \u2013 apar problemele de aprovizionare \u015fi logistic\u0103.
\nCompania La Casa Ristorante Pizzeria Pane Dolce, care administreaz\u0103 businessul, a terminat anul trecut, ultimul pentru care exist\u0103 date, cu afaceri de circa 40 mil. lei (plus 25%) \u015fi 400 de salaria\u0163i. <\/p>\n","protected":false},"excerpt":{"rendered":"
Dorel Goia, unul dintre cei mai cunoscu\u0163i oameni de afaceri clujeni, a lansat \u00een 2014 un nou business, lan\u0163ul de brut\u0103rii La Casa, care a venit s\u0103-i completeze portofoliul ce mai cuprinde compania de construc\u0163ii ACI Cluj \u015fi produc\u0103torul de materiale de construc\u0163ii Teraplast.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698],"tags":[81,235,5453,7426,272,7226,47,8276,11666,16978,297,80,9558,8257],"class_list":["post-174974","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","tag-afaceri","tag-business","tag-casa","tag-cluj","tag-companie","tag-constructii","tag-lansare","tag-materiale-de-constructii","tag-oameni-de-afaceri","tag-portofoliu","tag-producator","tag-refuz","tag-teraplast","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174974"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174974\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}