{"id":174922,"date":"2019-08-20T15:54:32","date_gmt":"2019-08-20T15:54:32","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=174922"},"modified":"2019-08-20T15:54:32","modified_gmt":"2019-08-20T15:54:32","slug":"5-lectii-de-business-de-la-o-tanara-antreprenoare-care-a-pornit-o-afacere-de-succes-de-la-zero","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=174922","title":{"rendered":"5 lec\u0163ii de business de la o t\u00e2n\u0103r\u0103 antreprenoare care a pornit o afacere de succes de la zero"},"content":{"rendered":"<div>\n\u00cen 2009, Natasha Case era student\u0103 la arhitectur\u0103 \u015fi avea un interes aparte fa\u0163\u0103 de \u00eenghe\u0163at\u0103. Al\u0103turi de partenera s\u0103u Freya Estreller, care avea s\u0103 devin\u0103 \u015fi cofondator al afacerii, t\u00e2n\u0103ra a decis s\u0103 converteasc\u0103 un vechi camion de po\u015ft\u0103 \u00eentr-un stand portabil de \u00eenghe\u0163at\u0103 \u015fi s\u0103 plece la un festival de muzic\u0103 din Los Angeles.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cenghe\u0163ata celor doi a avut un mare succes; prin urmare, Case \u015fi Estreller au decis s\u0103 pun\u0103 bazele Coolhaus, brand de \u00eenghe\u0163at\u0103 care ast\u0103zi alimenteaz\u0103 peste 7.500 de magazine din Statele Unite.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nNatasha Case a decis s\u0103 \u00eemp\u0103rt\u0103\u015feasc\u0103 \u015fi celorlal\u0163i cele mai importante cinci lec\u0163ii de business pe care le-a primit, scriu cei de la Business Insider.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n1. F\u0103 lucruri pe care \u00een mod normal nu le-ai face<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAtunci c\u00e2nd au \u00eenceput afacerea, cei doi f\u0103ceau majoritatea lucrurilor &#8211; cur\u0103\u0163au camionul \u015fi se rugau de prieteni s\u0103 \u00eei ajute. &#8220;E important s\u0103 \u00ee\u0163i sufleci m\u00e2necile \u015fi s\u0103 rezolvi chiar tu problemele de la \u00eenceput&#8221;, spune antreprenoarea.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n2. Alege-\u0163i partenerii corec\u0163i<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nSuccesul unui business e str\u00e2ns legat de modul \u00een care fondatorii aleg oamenii din jur. E important s\u0103 construie\u015fti o echip\u0103 care s\u0103 te motiveze \u015fi s\u0103 te inspire zi de zi.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n3. Fii con\u015ftient de faptul c\u0103 via\u0163a ta va fi lipsit\u0103 de echilibru<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&#8220;\u00cen primii ani ai afacerii, \u00eemi devotam tot timpul activit\u0103\u0163ilor de business&#8221;, spune Case, care recunoa\u015fte c\u0103 a avut norocul de a avea partenerul de via\u0163\u0103 drept cofondator.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n4. Dureaz\u0103 ani de zile s\u0103 descoperi ce fel de lider e\u015fti<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCa antreprenor, ideea de a fi imaginea unui produs poate fi terifiant\u0103. Ca lider, descoperirea stilului de management potrivit poate dura ani.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n5. Obstacolele sunt inevitabile<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&#8220;Principalul lucru pe care l-am \u00eenv\u0103\u0163at este c\u0103 obstacole vor exista mereu, indiferent c\u00e2t de bine crezi c\u0103 ai pl\u0103nuit totul&#8221;, a declarat Natasha Case celor de la Business Insider. &#8220;\u00cembr\u0103\u0163i\u015f\u00e2nd provoc\u0103rile vei afla c\u00e2t de capabil e\u015fti de fapt.&#8221;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nSurs\u0103 foto: Coolhaus<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 2009, Natasha Case era student\u0103 la arhitectur\u0103 \u015fi avea un interes aparte fa\u0163\u0103 de \u00eenghe\u0163at\u0103. Al\u0103turi de partenera s\u0103u Freya Estreller, care avea s\u0103 devin\u0103 \u015fi cofondator al afacerii, t\u00e2n\u0103ra a decis s\u0103 converteasc\u0103 un vechi camion de po\u015ft\u0103 \u00eentr-un stand portabil de \u00eenghe\u0163at\u0103 \u015fi s\u0103 plece la un festival de muzic\u0103 din Los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,235,4131,15630,13468,26240],"class_list":["post-174922","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-business","tag-case","tag-gheata","tag-pornire","tag-tanara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174922"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174922\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}