\nMihaela Lungu este directorul de marketing al McDonald\u2019s Rom\u00e2nia, coordon\u00e2nd o echip\u0103 format\u0103 din \u015fase persoane. Printre responsabilit\u0103\u0163ile ei se num\u0103r\u0103 dezvoltarea strategiei anuale de marketing, precum \u015fi cre\u015fterea brandurilor McDonald\u2019s \u015fi McCaf\u00e9.<\/p>\n
\n\u201eAnul trecut am inovat constant \u015fi din punct de vedere digital, fiind astfel mult mai accesibili pentru clien\u0163ii no\u015ftri \u2013 fie c\u0103 vorbim de aplica\u0163ia de mobil care, pe l\u00e2ng\u0103 oferte foarte atractive, permite \u015fi o interac\u0163iune cu brandul care nu este neap\u0103rat legat\u0103 de m\u00e2ncare ci de distrac\u0163ie, fie c\u0103 vorbim de menu boardul digital sau kioskurile pe care \u00ee\u0163i po\u0163i personaliza comanda\u201d, spune Mihaela Lungu.<\/p>\n
\nAdaug\u0103 c\u0103 cei 8 ani petrecu\u0163i la companie au reprezentat \u201eo perioad\u0103 frumoas\u0103 care a \u00eensemnat dezvoltare continu\u0103, proiecte noi \u015fi provocatoare. Pentru c\u0103 totul a fost o evolu\u0163ie fireasc\u0103, f\u0103r\u0103 schimb\u0103ri bru\u015fte, a\u015f zice c\u0103 fiecare moment pe care \u00eel petrec al\u0103turi de echipele cu care lucrez este un moment-cheie.\u201d<\/p>\n
\nMihaela Lungu nu are experien\u0163\u0103 \u00een afara \u0163\u0103rii, cu excep\u0163ia cursurilor de specializare, \u00eens\u0103 crede c\u0103 experien\u0163a interna\u0163ional\u0103 vine din faptul c\u0103 lucreaz\u0103 pentru un brand global \u015fi este \u00een leg\u0103tur\u0103 cu colegi din toat\u0103 lumea. McDonald\u2019s este liderul pie\u0163ei restaurantelor cu servire rapid\u0103 \u00een Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mihaela Lungu este directorul de marketing al McDonald\u2019s Rom\u00e2nia, coordon\u00e2nd o echip\u0103 format\u0103 din \u015fase persoane. Printre responsabilit\u0103\u0163ile ei se num\u0103r\u0103 dezvoltarea strategiei anuale de marketing, precum \u015fi cre\u015fterea brandurilor McDonald\u2019s \u015fi McCaf\u00e9. \u201eAnul trecut am inovat constant \u015fi din punct de vedere digital, fiind astfel mult mai accesibili pentru clien\u0163ii no\u015ftri \u2013 fie c\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[452,5823,7178,7155,98,194],"class_list":["post-174866","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-director","tag-manageri","tag-marketing","tag-mcdonalds","tag-romania","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174866"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174866\/revisions"}],"predecessor-version":[{"id":174886,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174866\/revisions\/174886"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}