{"id":174693,"date":"2019-08-13T14:06:47","date_gmt":"2019-08-13T14:06:47","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=174693"},"modified":"2019-08-13T14:06:47","modified_gmt":"2019-08-13T14:06:47","slug":"acesta-este-trucul-prin-care-companiile-va-conving-sa-cumparati-mai-multe-decat-vreti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=174693","title":{"rendered":"Acesta este trucul prin care companiile v\u0103 conving s\u0103 cump\u0103ra\u0163i mai multe dec\u00e2t vre\u0163i"},"content":{"rendered":"<div>\nMulte cafenele ofer\u0103 clien\u0163ilor trei op\u0163iuni pentru paharul de cafea: mic, mediu sau mare. De cele mai multe ori, pre\u0163ul celui mediu este similar cu cel al paharului mare; \u00een aceste condi\u0163ii, cei mai mul\u0163i dintre noi alegem varianta superioar\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAcesta este a\u015fa-numitul &#8220;efect al capcanei&#8221;, prin care comerciantul ofer\u0103 o op\u0163iune mai pu\u0163in convenabil\u0103, conving\u00e2ndu-\u015fi clien\u0163ii s\u0103 pl\u0103teasc\u0103 mai mult dec\u00e2t ar fi f\u0103cut-o \u00een mod normal.&#8221;Dac\u0103 \u00ee\u0163i \u00ab\u00eembraci\u00bb produsele \u00eentr-un anume fel, po\u0163i direc\u0163iona oamenii c\u0103tre produsele mai scumpe&#8221;, a explicat celor de la BBC Linda Chang, psiholog la Harvard.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&#8220;Efectul capcanei&#8221; a fost ini\u0163ial studiat ca o poten\u0163ial\u0103 strategie de marketing pentru a influen\u0163a alegerile consumatorilor, dar cercet\u0103ri recente arat\u0103 c\u0103 ar putea fi util \u00een recrutare sau chiar politic\u0103. Mai exact, acesta arat\u0103 c\u00e2t de u\u015for e s\u0103 influen\u0163ezi judecata uman\u0103 prin prezentarea unor fapte \u00eentr-un anume fel.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nStudiile realizate de cercat\u0103tori arat\u0103 c\u0103 &#8220;efectul capcanei&#8221; poate cre\u015fte \u015fansele de a vinde un anumit produs cu p\u00e2n\u0103 la 40%, mai scriu cei de la BBC.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multe cafenele ofer\u0103 clien\u0163ilor trei op\u0163iuni pentru paharul de cafea: mic, mediu sau mare. De cele mai multe ori, pre\u0163ul celui mediu este similar cu cel al paharului mare; \u00een aceste condi\u0163ii, cei mai mul\u0163i dintre noi alegem varianta superioar\u0103. &nbsp; Acesta este a\u015fa-numitul &#8220;efect al capcanei&#8221;, prin care comerciantul ofer\u0103 o op\u0163iune mai pu\u0163in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16320,4126,201,470,32492,10287],"class_list":["post-174693","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bbc","tag-clienti","tag-companii","tag-cumparare","tag-efect","tag-mediu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174693"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174693\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}