\nS4 Capital, noul vehicul de investi\u0163ii al puternicului fost executiv WPP Martin Sorrell, a cump\u0103rat agen\u0163ia de marketing cu influenceri denumit\u0103 IMA, \u00eentr-o tranzac\u0163ie de 10 milioane de euro, potrivit Reuters.<\/p>\n
\nIMA va fuziona cu MediaMonks, o divizie de con\u0163inut, pentru a-\u015fi spori capacit\u0103\u0163ile de produc\u0163ie.<\/p>\n
\nFondat\u0103 \u00een 2010, IMA are 85 de angaja\u0163i cu ajutorul c\u0103ruia utilizeaz\u0103 influenceri \u2013 oameni cu acoperire mediatic\u0103 ridicat\u0103 \u2013 pentru a crea diferite campanii pentru branduri precum Heineken, Samsonite, Under Armour, Pernord Ricard.<\/p>\n
\nSorrell a pus bazele vehiculului de investi\u0163ii S4 Capital \u00een 2018 dup\u0103 ce a p\u0103r\u0103sit gigantul de advertising WPP, cea mai mare agen\u0163ie din lume, \u00een urma unor pl\u00e2ngeri cu privire la poten\u0163iale deturn\u0103ri de fonduri \u015fi comportament necorespunz\u0103tor pe banii companiei \u2013 acuza\u0163ii pe care le-a negat. <\/p>\n
\n\u201eFuziunea este \u00eenc\u0103 un exemplu cu privire la cre\u015fterea pe care o viz\u0103m. Marketingul cu influenceri este un segment important din industria con\u0163inutului de digital marketing \u015fi este o pia\u0163\u0103 care se va dubla \u00een dimensiune \u00een urm\u0103torii trei ani\u201d, spune Sorrell.<\/p>\n
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S4 Capital, noul vehicul de investi\u0163ii al puternicului fost executiv WPP Martin Sorrell, a cump\u0103rat agen\u0163ia de marketing cu influenceri denumit\u0103 IMA, \u00eentr-o tranzac\u0163ie de 10 milioane de euro, potrivit Reuters. IMA va fuziona cu MediaMonks, o divizie de con\u0163inut, pentru a-\u015fi spori capacit\u0103\u0163ile de produc\u0163ie. Fondat\u0103 \u00een 2010, IMA are 85 de angaja\u0163i cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530],"tags":[7463,9646,201,246,33684,32625],"class_list":["post-174648","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","tag-advertising","tag-agentie","tag-companii","tag-crestere","tag-fost-sef","tag-parasire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=174648"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/174648\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=174648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=174648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=174648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}