{"id":17412,"date":"2010-02-09T10:35:00","date_gmt":"2010-02-09T10:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=17412"},"modified":"2026-04-02T15:29:19","modified_gmt":"2026-04-02T15:29:19","slug":"primola-ieftinirea-reclamei-in-media-este-o-oportunitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=17412","title":{"rendered":"Primola: Ieftinirea reclamei in media este o oportunitate"},"content":{"rendered":"

Primola are o cota estimata de ZF la 13-15% pe piata tabletelor
\ndin ciocolata dominata de Kraft Foods cu Milka si Poiana. Compania
\nsi-a redus drastic investitiile in promovare in 2009, pierzand
\nteren la capitolul vizibilitate in fata rivalului Kraft, care anul
\ntrecut raporta cresteri ale cotelor de piata pe segmentul
\ntabletelor.<\/p>\n

Amanunte pe
\nwww.zf.ro<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Proprietarul producatorului Primola, al treilea mare brand pe segmentul tabletelor de ciocolata estimat la 120-150 mil. euro, a decis sa reia investitiile masive in publicitate pentru castigarea de cota de piata in acest an si spune ca reducerea pretului reclamelor in media este oportunitatea momentului.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,15804],"tags":[74,22,11461,11646],"class_list":["post-17412","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-media-advertising","tag-buget","tag-media","tag-primola","tag-reclame"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17412"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17412\/revisions"}],"predecessor-version":[{"id":37373,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17412\/revisions\/37373"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}