\nInvestiga\u0163ia lansat\u0103 miercuri \u00een mod oficial de Comisarul European pentru Concuren\u0163\u0103, Margrethe Vestager, asupra unor practici ale companiei americane Amazon, s-ar putea sonda cu o amend\u0103 final\u0103 de p\u00e2n\u0103 la 23 miliarde dolari, potrivit Business Insider.<\/p>\n
\nInvestiga\u0163ia va analiza dac\u0103 modul \u00een care Amazon utilizeaz\u0103 datele colectate de la retailerii independen\u0163i care v\u00e2nd pe marketplace-ul companiei \u00eencalc\u0103 regulile de concuren\u0163\u0103 din Uniunea European\u0103. Dac\u0103 Amazon a \u00eenc\u0103lcat aceste reguli, ar putea primi o amend\u0103 de p\u00e2n\u0103 la 23 miliarde dolari.<\/p>\n
\nComisarul European pentru Concuren\u0163\u0103, Margrethe Vestager, care conduce investiga\u0163ia, a declarat miercuri c\u0103 se va uita \u201efoarte atent\u201d la \u201erolul dual\u201d al Amazon.<\/p>\n
\n\u201eTrebuie s\u0103 ne asigur\u0103m c\u0103 marile platforme online nu elimin\u0103 beneficiile print compportament anti-competitiv. De aceea am decis s\u0103 analizez foarte atent practicile de business ale Amazon \u015fi rolul dual ca marketplace \u015fi ca retailer, \u015fi s\u0103 analizez conformarea companiei la legile Concuren\u0163ei din Uniunea European\u0103\u201d, a spus Vestager.<\/p>\n
\nPrincipala \u00eengrijorare a autorit\u0103\u0163ilor este c\u0103 domina\u0163ia Amazon a ajuns la un nivel at\u00e2t de ridicat \u00eenc\u00e2t este imposibil pentru al\u0163ii s\u0103 concureze.<\/p>\n
\nEchipa condus\u0103 de Vestager a \u00eenceput deja preg\u0103tirile pentru investiga\u0163ie \u00eenc\u0103 de anul trecut. Mar\u0163i, Comisarul European a spus c\u0103 \u201eAmazon pare s\u0103 utilizeze informa\u0163ii sensibile de concuren\u0163\u0103 \u2013 legate de v\u00e2nz\u0103torii de pe marketplace, de produse \u015fi de tranzac\u0163iile de pe marketplace\u201d.<\/p>\n
\n\u201eComisia va \u00eencerca s\u0103 afle dac\u0103 \u015fi \u00een ce mod utilizarea datelor acumulate de la v\u00e2nz\u0103tori de c\u0103tre Amazon ca retailer afecteaz\u0103 competi\u0163ia\u201d, adaug\u0103 ea.<\/p>\n
\nAcordurile \u00eencheiate \u00eentre Amazon \u015fi v\u00e2nz\u0103torii din marketplace-ul companiei, care permit Amazon s\u0103 analizeze \u015fi s\u0103 utilizeze date de la ter\u0163i \u015fi \u00een mod specific, dac\u0103 acele date afecteaz\u0103 concuren\u0163a, se num\u0103r\u0103 printre principalele aspecte pe care le va examina Comisia European\u0103.<\/p>\n
\nDac\u0103 se va descoperi c\u0103 Amazon a \u00eenc\u0103lcat regulile, compania s-ar putea confrunta cu o amend\u0103 de 10% din veniturile anuale. V\u00e2nz\u0103rile Amazon s-au ridicat anul trecut la 233 miliarde dolari, ceea ce ar \u00eensemna o amend\u0103 de 23 miliarde dolari.<\/p>\n
\nVestager este cunoscut\u0103 ca fiind o for\u0163\u0103 formidabil\u0103 \u00een fa\u0163a marilor gigan\u0163i americani de tehnologie. De c\u00e2nd a preluat func\u0163ia de Comisar pentru Concuren\u0163\u0103 \u00een 2014, ea a investigat companii precum Apple, Amazon, Facebook \u015fi Google.<\/p>\n
\n\u00cen iulie 2018 a aplicat o amend\u0103 de 5 miliarde de dolari americanilor de la Google pentru practici anti-competitive legate de sistemul de operare Android, iar \u00een 2017 Amazon a fost for\u0163at\u0103 s\u0103 pl\u0103teasc\u0103 taxe de 250 de milioane de euro \u00een Europa, pe care le evitase anterior.<\/p>\n
\nInvestiga\u0163ia asupra Amazon ar fi unul dintre marile proiecte de final ale Comisarului Margrethe Vestager \u00eenante de a i se \u00eencheia mandatul de cinci ani, de\u015fi ea a dat de \u00een\u0163eles c\u0103 i-ar pl\u0103cea s\u0103 mai r\u0103m\u00e2n\u0103 \u00een func\u0163ie pentru \u00eenc\u0103 un mandat.<\/p>\n
\nNu doar Uniunea European\u0103 este interesat\u0103 de modul \u00een care Amazon gestioneaz\u0103 datele. Comisia Federal\u0103 de Comer\u0163 din SUA a \u00eenceput s\u0103 se uite mai atent la practicile de business ale Amazon.<\/p>\n
\nMar\u0163i, \u00een cadrul unei audieri \u00een fa\u0163a Comisiei Judiciare de Concuren\u0163\u0103, reprezentan\u0163ii legali ai Amazon au negat puternic orice utilizare nepotrivit\u0103 a datelor de la ter\u0163ii de pe marketplace pentru a-\u015fi construi propriul plan de v\u00e2nz\u0103ri.<\/p>\n
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Investiga\u0163ia lansat\u0103 miercuri \u00een mod oficial de Comisarul European pentru Concuren\u0163\u0103, Margrethe Vestager, asupra unor practici ale companiei americane Amazon, s-ar putea sonda cu o amend\u0103 final\u0103 de p\u00e2n\u0103 la 23 miliarde dolari, potrivit Business Insider.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530,571],"tags":[5438,9124,6351,15570,7253,161,528],"class_list":["post-173926","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","category-business-hi-tech","tag-amazon","tag-amenda","tag-concurenta","tag-confruntare","tag-investigatie","tag-miliarde","tag-uniunea-europeana"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173926"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173926\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}