\nFondatorii unei afaceri sunt mereu siguri c\u0103 de\u0163in ideea grozav\u0103 care va revolu\u0163iona un domeniu de activitate.
\nComunicarea acestei siguran\u0163e necesit\u0103 \u00eens\u0103 mai mult dec\u00e2t pasiunea specific\u0103 antreprenorilor, observ\u0103 jurnali\u015ftii de la Business Insider.
\nHenrey Ward, fondatorul \u015fi CEO-ul Carta, o companie de management al propriet\u0103\u0163ii evaluat\u0103 la 1,6 miliarde de dolari, spune c\u0103 o carte l-a ajutat s\u0103 str\u00e2ng\u0103 investi\u0163iile necesare afacerii. El a str\u00e2ns capital \u00een valoare de 448 de milioane de dolari de la investitori precum Andreessen Horowitz \u015fi Lightspeed Venture Partners.<\/p>\n
\n
\n\u00centr-un material recent publicat de Business Insider, el a explicat c\u0103 pentru realizarea unei prezent\u0103ri sau a oric\u0103rui material care se leag\u0103 de comunicarea aspectelor legate de afacere \u00een fa\u0163a unui public, este necesar\u0103 crearea unei pove\u015fti.<\/p>\n
\n
\n\u201eS\u0103 descoperi cum s\u0103 fii mai concis, s\u0103 \u00ee\u0163i articulezi povestea despre ceea ce vrei s\u0103 faci c\u00e2t mai simplu \u015fi curat ar putea fi cel mai important lucru pe care \u00eel poate face fondatorul unei companii\u201d, a spus Ward.
\nEl estimeaz\u0103 c\u0103 are 12-15 prezent\u0103ri ale afacerii sale \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103. Folose\u015fte prezent\u0103rile ca modalitate de a-\u015fi finan\u0163a afacerea, dar \u015fi \u00een recrutare.
\nPentru a face povestea unei afaceri \u201evandabil\u0103\u201d, este \u00eens\u0103 nevoie de abilit\u0103\u0163i \u00een acest sens.
\nPentru prima rund\u0103 de finan\u0163are, spune c\u0103 \u015fi-a scris prezentarea ca pe un scenariu, a memorat-o \u015fi a repetat-o de nenum\u0103rate ori. Acest efort i-a adus 7 milioane de dolari. \u015ei-a bazat tehnica pe cartea \u201eSecretele prezent\u0103rilor lui Seve Jobs: Cum s\u0103 fii grozav \u00een fa\u0163a oric\u0103rui tip de public\u201d (The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience).
\n\u00cen cadrul acesteia, coach-ul axat pe comunicare Carmine Gallo, care a scris recent \u015fi cartea (Talk Like TED), ofer\u0103 o serie de tehnici \u015fi exemple din analiza a realiz\u0103rilor lui Jobs \u00een 272 de pagini.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Fondatorii unei afaceri sunt mereu siguri c\u0103 de\u0163in ideea grozav\u0103 care va revolu\u0163iona un domeniu de activitate. Comunicarea acestei siguran\u0163e necesit\u0103 \u00eens\u0103 mai mult dec\u00e2t pasiunea specific\u0103 antreprenorilor, observ\u0103 jurnali\u015ftii de la Business Insider. Henrey Ward, fondatorul \u015fi CEO-ul Carta, o companie de management al propriet\u0103\u0163ii evaluat\u0103 la 1,6 miliarde de dolari, spune c\u0103 o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7193,9647,20233,472,20197,5836],"class_list":["post-173875","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-carte","tag-comunicare","tag-dezvaluiri","tag-finantare","tag-fondator","tag-nume"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173875"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173875\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}